After reading chapter four and watching both videos, it's clear that developing one's nonverbal communication knowledge and skills benefit people personally and professionally. As discussed by Amy Cuddy in the TED video, displaying power is the key to positively influencing one's success professionally. In her video, Cuddy says, "our non verbals govern how other people think and feel about us". In other words, she expresses how noticeable someone's nonverbal communication skills are when directly interacting with other individuals. By saying this, Cuddy stresses how important it is to be able to make the best impression of yourself possible. Deeper in her research, Cuddy states that even by giving yourself a "fake" sense of power, one can improve their impression of themselves and also their impression on the people they interact with. To relate this video to the text, it is mutually discussed that the nonverbal codes of body movement, posture, and facial expression are some of the first things people critique others on while interacting with them. Both the text and Cuddy's video help highlight the importance of nonverbal communication on…show more content… The one nonverbal technique that I thought was the most obvious in the video was that of touch. Given that the text says that "touch" is the strongest of all nonverbal skills, I was not surprised that it was the most noticeable in the video. Looking at Bill and this woman's interaction as a whole, I noticed that the woman clearly took the dominant role of the conversation, while Bill presented himself in a weak manner, which is completely normal according to Amy Cuddy. By establishing her dominance right of the bat, it is safe to assume that Bill felt intimidated by this woman's actions and reacted by making himself appear less