...Global Management Session 1: Globalization and You as a Global Manager The session becan by showing a short video called ‘Did you know’ The video briefly pointed out how globalisation has reshaped the world in terms of social, economic, environmental and technological aspects. One of the key idea that the video clip demonstrated is that the economy in emerging markets will overtake the economy in developed countries by 2020 for the first time in human history. Fundamental concepts of the session- What is globalisation, how it has evolved and affected our lifestyles, the globalisation of markets and production Example of Starbucks and Boeing- How did these two firms take the opportunity of globalisation to way they used to operate, and expand in both their home country and overseas . The global economic activities are shifting towards emerging markets, e.g The BRICS Why and how big data will play an essential role in the aspects of business competition and managing a multinational company. Even though global companies account for the world/s ¼ GDP, ½ of these companies ‘profits are still generated from their home coutries, big question is, has globalisation made the world flat and removed the barriers to do business in the globe or do differences still exist across different countries. CAGE Framework- Cultural differences, Administrative differences, Geographic attributes, Economic distance Some examples of the frame work: 1. Cultural differences...
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...Inc.: Making Inroads into Brazil and Mexico 1. What were the major challenges facing Anheuser-Busch in entering the Brazilian market? In entering the Mexican Market? The export.gov website describes several market challenges that a company encounters when doing business in Brazil. These challenges include: 1) an intimate knowledge of the local environment, including the explicit as well as the implicit costs of doing business (the “Custo Brazil”); 2) Logistics, given infrastructure limitations posed by a decade of economic expansion; and 3) Tariffs and a complex customs and legal system (www.export.gov 1). The vscgrowth.com website lists the following market challenges for Brazil: 1) The language – Most professionals in Brazil will need an interpreter because English is not widely spoken in Brazil; 2) Time zones and distance – Being on the other side of the world there is no overlap in business hours meaning holding phone or video conferences will have one party up very early or late; 3) Business culture tends to be “laisse a faire” or “introspective” and the different cultural background means priorities don’t always coincide with the US business psyche; and 4) Brazilian infrastructure needs improvement so as to support and capitalize on growth opportunities (www.vscgrowth.com 1). The startupoverseas.co.uk website discusses the following challenges in entering the market in Mexico: 1) cultural and language differences; 2) the Mexican bureaucracy and a complicated...
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...Case Study Paper MGT448 – Global Business Strategies October 11, 2011 Professor Dana Moore Gray, Ph.D., APR Case Study – Google in China This case study paper will examine Google’s entry into China. This case study will be focusing on the following topics; the legal, cultural and ethical challenges that Google experienced, the role that the Chinese government played, and a summarization of the operational and strategic challenges that faced Google’s managers. Google in China Looking to gain access to China’s 100 million internet users, Google launched their services in China in 2000. However, in 2002, the Chinese Government blocked Google’s services. Than two weeks later the government restored Google’s services along with a censoring program to block out any political sensitive material. This censoring program significantly slowed down Google’s site in China, and therefore it became obvious that Google would have to, in accordance with the Chinese government, self-censor their own site in an effort to speed up the service (Hill, 2009) Challenges Google Faced There were many legal, cultural and ethical challenges facing Google when they decided to provide their services to China. The fact that China is ruled by communism made it difficult for Google to acclimate themselves to the legal and cultural complexities. They also faced ethical issues as the aforementioned decision to self-censor their site from certain political information was in direct opposition to their...
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...Coordinator Course Code: MGT-601 Course Title: Strategic Management & Case Analysis Department of Business Administration Sylhet International University, Sylhet Submitted by: Shakhor Ranjan Dash Roll No. 11382 MBA 2-2 Submitting Date : 30.11.2012 Dell Case: Question 1 :: What are the advantages to Dell of having manufacturing sites located where they are? What are the potential disadvantages? Answer: Dell’s manufacturing sites are in Brazil, China, Malaysia, Ireland, and the U.S. Advantages of these locations are that some of them are low cost (Brazil, China, Malaysia and, relatively, Ireland), they have educated work forces that are highly productive, and they are near large regional markets. Dell Case: Question 2 :: Why does Dell purchase most of the components that go into its PC from independent suppliers, as opposed to making more itself? (Does does little more than final assembly of components into PC) Answer: Dell outsources because it enables Dell’s business model to be successful. Dell’s comparative advantage is in pricing, customization and rapid order fulfillment, all advantages gained through supply chain management and logistics. By outsourcing, Dell does not carry risks connected to inventory such as obsolescence, Dell can maintain flexibility in its manufacturing, and Dell has lower coordination costs than if it were vertically integrated, producing its own parts. Outsourcing allows Dell to focus...
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...Study: “Google in China” This case study will review and address Google’s entry into China. The following topics will be addressed: legal, cultural, and ethical challenges experienced by Google. This case study will also examine the role of China’s government in Google’s decision to operate globally in China as well as the strategic and operational challenges faced by the management team of Goggle with their decision to operate in China. In an effort to enter business in China and gain access to the world’s largest country, Google began offering a Chinese language service in 2000 from operations in the United States. In 2002, the Google site was blocked by the Chinese government and users were redirected to another site (Hill, 2009). Two weeks later, service was restored with no apparent reason or understanding of why the block initially took place or why it was restored. After the Google site was accessible by Chinese users again, politically sensitive sites were still not accessible, which implied the Chinese government was censoring certain sites. Google realized the need to establish operations in China, which finally occurred in 2005, despite challenges and criticism. Challenges Faced by Google There were many legal, cultural, and ethical challenges facing Google when the decision was made to provide services to China. When Google entered China, locations and hosted servers were maintained by Chinese employees in addition to strict censorship regulations governed...
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...largely a result of diversification - a series of acquisitions. Never betting the bank on one of them – risk mitigation * Mismatch: money spent internationally has higher returns than domestically * Investment community thinks of Scotia bank as an international bank, Canadians think of it as local bank – market perception works in their favor * Criteria Scotia uses to invest money: * Find low price -> Buy cheap -> Be patient -> Form alliances with locals -> Protect risk of privacy > Buy something good -> learn from setbacks -> long term perspective * Be a credible buyer – government resistance to international companies buying local businesses * Growing middle class * Important economically: middle class has stability because people have something to loose * E.g. Pacific Group (Mexico, Peru, Chile, Colombia) offers more growth potential to the bank * Business solution: Honesty & Competence * Concept of regulatory environment: strong banking regulations, well-capitalized banking systems, effective prudential oversight * If you don’t know what your doing every choice seems equal * Perspective of a market needs to change and be flexible e.g....
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...Culture 1. Introduction to Culture 2. How culture affects managerial approaches 3. Trompenaar’s Cultural Dimensions 4. Geert Hofstede’s Cultural Dimensions 5. Cultural challenges when entering a new market 6. Pros and Cons of entering a new market with an adapted/standardized product 7. Characteristics of culture 8. Conclusion 9. Values in Culture 10. Value Similarities and Differences across cultures Introduction to Culture There is no doubt that the international marketing process do face a large set of variables as it take place over different countries and it does act in different environments. One of the most determinant environments to the success of the international marketing process is Culture, which hold the reason for many human acts and behavior. Reaching to that point international marketer should study deeply culture treaties of a country the company is planning to act in. so that special amendments in the organization overall plans and actions is made to act in accordance with the new market variables The role of culture in international business and marketing Culture is a distinctive element of international marketing. While factors besides culture are present, culture could be a key determinant of most overseas relationships. Researchers agree that exchange processes within business networks can only be understood by conducting studies in different countries and cultures. For example, studies...
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...MTV Networks: The Arabian Challenge 1. Question 1 Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? First of all, it is impossible to talk about groups of people without generalizing. At this point it must be emphasized that there is not just “one” Arab culture or society. The Arab world is full of rich and diverse communities, groups and cultures. Each of the Arab countries has different perspectives. That’s why differences exist not only among coun- tries, but within countries as well. With 22 countries formed, the Arab region has in some parts the same religious, politics and ethical views and some are totally different Some people would say that it is known for reacting, and some think over reacting nega- tively to controversial content. For example, within the Arab’s there are three types of religions, Judaism, Islam and Christianity; so these make some things acceptable in some countries and in others not. Furthermore the Middle East offered a huge population of youth with a rich and diverse culture. And exactly these young people can be seen as the target group of MTV. But you also have to be aware in which parts of the Arabian world you are, because religion, for example, is one of the most important aspects on Arabs’ lifestyle, and has something to do in almost every decision Arabs’ take. Not only political...
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...We are living in a world where business is evolving the advancement in technology has seen companies expand there client base to a global level. This paper will discuss the standardized marketing strategy of IKEA and evaluate the issues surrounding standardized marketing on a global scale by relating it to multinational corporations alike. Using Hofstede’s Culture theory, it will also discuss whether our cultures of the world are becoming similar, or are we seeing a direct reflection of clever marketing. What standardization (and adaption) could be considered to be: the offering of identical product lines at identical prices through identical distribution systems supported by identical promotional programs in several different countries. (Buzzell, 1968 p 103) Although IKEA practice a standardized marketing strategy in some aspects of the marketing mix such as product, price and place they are certainly not entirely standardized when it comes to their promotion strategy, this is evident when looking at the move into China where they were forced to adapt to Chinese cultural differences. IKEA’s target market has always been ‘everyone’ in other countries however the target market was extremely different in China, the main target is women as they are considered the decision makers and were born in the ‘one child policy’ generation. This group was identified as being impulsive, easy to influence and committed to leading foreign consumer brands (Johannson 2009 p. 44). Due to the...
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...International Marketing 320004VA016-1124-001 Abstract When your Company makes a decision to do business globally, it is a huge decision that should not be taken lightly. There are a lot of checks and balances and one of the most important items to remember: Is this Venture going to make or break my company. This should scare anyone into doing as much thorough research as possible. You want to know if your product is a fit; who is your audience and will I be successful. Research and Development is a huge upfront cost but it can pay off in the end. Some key challenges that you will be facing is your branding and packaging. Your brand says a lot about the company and it should speak for itself. The packaging shows how much you care about your product and the environment. Global marketing is all about putting the right people in place at the right time to present your brand to the target market Explain the process for market research to assess foreign market potential When you are starting a new company, logo, packaging and all the design is how you get this party started. The creative process is long and tedious. Coming up with a brand and maintaining it is a dream and a nightmare (Wainainah, 2012). The first step is coming up with something that will appeal to the client. This requires a lot of research, forecasting and an audience. This process is not for the weak-minded. Due to the stiff competition, your main goal is to strive for recognition through...
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...Global marketing strategies Chapter 1 Introduction to global marketing Question for discussion 1. Expalin the scope for global marketing. * Global marketing is a process of conceptualizing and then conveying a final product or service worlwide with the hopes of reaching the international marketing community. In today business world the scope of global marketing is extending far and wide all over the world. The good and servies developed in one place can be extended to all over the world through global marketing, for eg. Coca-cola which is also the world largest soft drink company in the world has use the benefit of global marketing . In the same way mac donald which is the world largest chain of fast food resturant enjoy the benefit of global marketing. Global markeing is especially important to those companies that provide good and servies that have a universal demand such as automobiles, soft dring and fastfood. Different strategies are implemented based on the region to make the best use of global marketing for example the menu at mac donald varies based on the location of the resturant. The company focuses on marketing popular items within the country. In today world whole range of service industries are involved in global marketing for eg, banks, airlines, hotel chains, consulting companies, major advertising agencies and many more market their service worldwide. So the scope of global marketing is unlimited. 2...
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...1. Human Resource TOPIC THIS PAPER IS ABOUT: This research paper is talks about managing human resources globally and solving HR issues in a world of global competition. 2. HOW THE TEXTBOOK COVERS THIS TOPIC: In the past few decades, more and more companies are entering global markets by building facilities in various countries and exporting their goods. Since the companies set up their operations overseas, it would decrease their operating cost and attract more new customers. On the other hand, according to the textbook (p.458), the international business increase and change the demands on human resource management, and companies and employees have to understand the different cultures and laws in foreign countries. As the textbook (p.462) says, there are four factors affecting HRM in the global markets, and they are culture, education, economic systems and political-legal systems. Among these four factors, the culture would be the most significant consideration if the companies operating facilities overseas. According to the textbook (p.462), culture often determines the other three international influences and the effectiveness of various HRM practices. For example, people with different culture background would have different opinions about how decision should be handled and what motivates employees. Additionally, according to Geert Hofstede study of culture, there are five dimension of culture, and they are Individualism/collectivism, power distance concerns, uncertainty...
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...Global Operations Management Abstract The world offers significant business opportunities for every company, however, opportunities are accompanied by significant challenges for managers. Managing global operations across diverse cultures and markets represents a big challenge and opportunity for companies. To compete in the global market and be successful, companies must learn the strategies, policies, norms and technology necessary to conduct international business. The opportunities for global expansion are numerous, and attaining success is a matter of developing the right strategy to win local markets and its consumers. Global Operations Management In today’s global economy many companies have been feeling the necessity or the pressure to compete overseas with other companies not only to expand their market share but to obtain higher profits. While there are substantial opportunities in expanding globally, privately owned companies also face significant challenges in selling, purchasing, and setting up operations in foreign countries. PPQ Parts is one of the companies that have decided to expand globally over the next several years, but in order to do it managers must be properly trained in multiculturalism and diversity management. The company executives need to be aware of the many challenges and obstacles that going globally represents for the organization to be prepared when a situation arises. Global marketplace...
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...MTV Networks: The Arabian Challenge TEACHING NOTE ABSTRACT MTV Networks (MTVN) had over the years developed a reputation for its ability to provide localized content without diluting what MTV stood for. However, the company faced the most challenging test in late 2007 with its launch of MTV Arabia in the Middle East, which some experts considered as the biggest launch in the channel’s history. While the market in the Middle East offered MTVN with huge opportunities due to its huge youth populace, MTV’s controversial content that was known for angering religious, political, and conservative communities could easily backfire in the conservative environment prevalent in the region. On the other hand, too much localization to suit the tastes of the region could dilute MTV’s global brand. The case discusses in detail the strategy adopted by MTVN to enter and expand in the Middle East and also the challenges faced by the channel. TEACHING OBJECTIVES & TARGET AUDIENCE The case will help the students to: • Understand the issues and challenges in entering and expanding operations in new markets which were culturally different from the organizations home/traditional/existing markets. • Understand the pros and cons of entering a new market with a standardized/adapted product to suit local preferences. • Analyze MTVN’s strategy in the Middle East, identify challenges and explore strategies that the channel could adopt in the future This case is...
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...Wal-Mart’s culturally and institutionally flawed entry into the German retail market Joakim Holsten Leren s105710 Julianne Øien s106222 Mirko Wichmann s145433 Lara-Caterina Buggert s145400 Eloise De Bont s145611 22 pages Table of Contents Introduction 2 Case presentation 2 The Wal-Mart concept 3 Institutional challenges [to be deleted] 4 Cultural challenges [to be deleted] 4 German market 5 Theoretical Background 5 The cultural perspective 6 The institutional perspective 9 Case Analysis 12 The cultural perspective 12 The institutional perspective 15 Recommendations 19 Cultural 19 Institutional 20 Limitations 22 Cultural 22 Institutional 22 Conclusion 23 References: 25 Introduction The purpose of this paper is to address and analyze the challenges Wal-Mart faced during its entrance into the German market in the late 1990s. We have analyzed this with the following problem in mind: “Which aspects, both cultural and institutional, led to Wal-Mart’s failure in Germany and what should they have done instead?” We will approach this problem by outlining theoretical frameworks for analyzing cultural and institutional aspects of a company. We will then employ said theories in order to analyze the case of Wal-Mart’s failure in Germany. Finally, we will come to a conclusion concerning what they should have done as they entered into the German market. Different forms of distance CAGE, Taste and deep-seated preferences...
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