AMITY GLOBAL BUSINESS
SCHOOL

Cultural Differences between China
And Italy
SUBMITTED BY
KUSHAGRA MEHROTRA
GROUP –B
A0102314029
MBA HR

ABSTRACT
International management studies have been based primarily on the comparison of managerial behavior in countries around the world. Often, these studies have implied that businesspeople behave similarly with their domestic colleagues as with their foreign counterparts which indeed sums up to conflicting results. Context of the negotiations at the international level are faced with the differences between various cultures: a longterm attitude towards communication, the power placement, the uncertainties avoiding, emotional differences between the negotiating parties and others. These and other differences in cross-cultural dimensions can influence the process of negotiations between the representatives of different cultures in the negotiations. There may happen in a variety of misunderstandings in negotiations and between the two parties of the same culture, while the process of preparing for the talks with different cultures requires empirical studies in Intercultural Communication. The article discusses cultural dimensions of two contrasting cultures and their effect on negotiations. The Article includes cross cultural studies between an Asian and a European nation’s cultural strengths and weaknesses to anticipate an opposing nation’s possible behaviors in the negotiation process, and to understand the cultural factors that may influence their decision making.
It is commonly believed that cross-cultural studies are focused on certain phenomena and discuss the similarities and dissimilarities between different countries. Although this kind of research may be limited in terms of the chosen countries or certain behaviors, it still has great value in terms of helping us understand cultural impacts