...during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? The biggest factors that contributed to EuroDisney’s poor performance during its first year of operation were: a poor understanding of the marketplace, the cultural differences between the two countries, and the different approaches to business and life. One major factor was the ethnocentrism, or the viewing of a foreign culture through the lens of your own culture, displayed by American leaders offset by French national insecurities. But, the problems spanned beyond arrogant leadership. Disney assumed people would travel from all over the Europe to visit the park, but really did not cater to the diversity of the guests. Even though the countries are united as the European Union, they are distinct and sovereign culturally. Put simply, EuroDisney was marketed poorly. Disney built, promoted, and communicated EuroDisney as a piece of America in Europe. Cultural differences were neglected. In the case, we see that Fresh culture also has its own cartoon characters such as Asterix, who has a theme park not far from EuroDisney. Furthermore, Disney banned alcohol in a culture that has a deep appreciation for wine. Disney failed to understand French national character, their insecurities over cultural invasion, and their deep commitment to maintaining their identity. Hong Kong Disney faces cultural problems as well, but in a different way. Many Chinese people were...
Words: 1679 - Pages: 7
...Disney international business According to case, this is a journal for discussing several elements of Disney operating business in Hong Kong and Shang Hai so that people will realize how international business cooperates with different culture and satiation. In this analysis report, people will explore the culture influences in the Asian area and culture effect on location decision in order to determent culture diversity will certainly influence international business. In Addition, this paper also is focus on Shanghai Disney so that people will find some interesting thing from that project, such as. At final part, report suggests Disney to make decision of location, which is in Asian area. Analysis Culture challenge of Asian area According to case mention, Disney decided operated other three more in Asian cities after they succeed in Tokyo. Apparently, Asian possesses different culture with Europe and America. Asian countries are almost developing area so that they are considered as potential market compare with those developed countries. Fortunately, Disney and its partners already realized cultural problem when they were planning this project. For instance, they expected trilingual services, which are English, Cantonese and Mandarin, in order to most customers will enjoy their travel (Alcacer and Zhao, 2006). In addition, Disney also would set up the Shanghai park involves Chinese traditional element. However, people still complaint that Disney would not deeply realize...
Words: 1360 - Pages: 6
...Hong Kong Disneyland (HKD) had mechanisms in place to adapt to the localized context of Hong Kong, yet these means appeared to be ineffective. Analyze the macro-environmental factors that HKD has been facing in the Hong Kong market. The various macro-environmental factors that HKD has been facing are summarized as follows. Demographic Factor Firstly, the target customers of Hong Kong Disneyland (HKD) are various. The Hong Kong Government, the largest stakeholder of HKD, estimated that one-third of the visitors would come from Hong Kong, one-third would come from Mainland China. As Hong Kong is the gateway to China, Hong Kong people have a more ultramodern sophisticated thinking compared with conservative people in the mainland. As there are large diversity in the mindset and lifestyle in their daily life, it is inefficient to target both of them with a single kind of marketing strategy. Moreover, the family structure in Hong Kong changes, the low birth rate leads to the children population is relatively small and the average age is increasing in Hong Kong. Children are normally the major target group of Disneyland. Together with the materialistic logic of Hong Kong residents, HKD had to do more for targeting different segment in Hong Kong. Natural Factor HKD is the third park that Disney had opened outside of the United States. The Tokyo Disney Resort, the largest park in the Asia, is well received by the Japanese and the Asian love of fantasy and costume. Due to the close...
Words: 754 - Pages: 4
...University of michigan By the year 2020, 48% of urban schools will be comprised of students of color, and therefore, there is an increasing need for teachers to exhibit culturally sensitive behaviors in the classroom (Cross, 2003). In order to adapt in such an environment, practitioners must understand that cultural differences do not merely serve as a backdrop- they must be seriously considered in order to achieve success. In fact, key studies have found that individuals who have thrived in these classrooms exhibited a unique combination of personal characteristics (both innate and learned) and were aware of the challenging road ahead of them. Considering the fact that urban schools are made up of such diverse students, the question then arises if teachers of these classroom culturally follow suit. According to one article, 85.6% of urban schoolteachers are white (Cross, 2003). This sort of homogeneous instruction, if not approached properly, could certainly have negative effects towards the effectiveness of equitable education. For example, some students of color may not trust the teacher because they could have been isolated from diversity in their households prior to formal schooling. These urban students may feel an overall sense of detachment from their instructors and this could inevitably harm their enthusiasm and will to learn. Since it is known that most urban teachers are white and most commonly females, how are they supposed to relate to their culturally...
Words: 1089 - Pages: 5
...3.) How should Hong Kong Disneyland address competition? The efforts of Hong Kong Disneyland in gauging the Mainland Chinese market had a level of success and failure. In their competition with local competitor Ocean Park, Hong Kong Disneyland failed to acknowledge the cultural diversity of the Mainland Chinese to their more familiar target market customers in Western societies. Through the lack of experience in the new environment, Hong Kong Disneyland naively overlooked four main factors that led to the success of Ocean Park. Firstly, Hong Kong Disneyland failed to connect with their market through their unfamiliarity with classic, American, Disney characters. Secondly, they overlooked the fact that the experience wasn’t initially what the Chinese were looking for; it was the memories they could take back and show to others. Thirdly, there was no educational benefit towards children or adults, only illusions of fantasy. Finally, the lack of relationships with travel agencies hindered their promotion. With all of the factors above considered, it is evident that Hong Kong Disneyland wasn’t a thrilling success as anticipated. However, much was learned from these lessons in failure and will be corrected in future projects. Disneyland should take its experiences from its project in Hong Kong and become more culturally aware. They need to realize that not all markets around the world act the same way. There is a need for respect towards the many different nations cultures and time...
Words: 424 - Pages: 2
...Case Study: HONG KONG DISNEYLAND George Koduah UMUC Case Study: HONG KONG DISNEYLAND George Kofi Koduah, UMUC AMBA 660, May 2013 The Hong Kong Disneyland case study is an example of the global necessity for profitability and brand recognition across international boundaries. The case sheds light on the important roles of culture, legal, economic and practical management strategic decision-making in the success of Multi National Companies. Disney’s strategic mode of entry into the Hong Kong market and the marketing mix and strategies employed for operations are analyzed against the cultural, economic and competitive conditions prevailing on the Hong Kong leisure landscape. Alternative strategies have been suggested taking into consideration the nature of the brand, competition and the society in which it has to operating. Analysis The two major issues and management problems Strategy/mode of entry: Disney’s major challenges for entering the Hong Kong market centers on its strategic mode of entry into the Hong Kong leisure market and failure to device appropriate marketing systems that will make it acceptable and profitable. According to Daniels, Radebaugh, & Sullivan (2013) strategy is “management’s idea on how to best attract customers, operate efficiently, compete effectively, and create value that builds and sustains a company’s position within its industry (p. 809). Globalization and the need to broaden product and market coverage for increased profit and...
Words: 2505 - Pages: 11
...INTRODUCTION This is a report analysis of Hong Kong Disneyland. This analysis will examine the effect of the national culture of the Hong Kong in relation to the business operation and other several various factors of that affects the business conduct of chosen industry. The industry chosen by the writer is Hong Kong Disneyland (Disney, for brevity). Hong Kong Disneyland was a theme park built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd. (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. The author uses Disney as the subject of the paper as it is a new in the business industry. It has been conducting business since the year 2005, hence, assessment and analysis about the company is still few. This report will give a brief background about Disney. The analysis portion applying the different methods for strategic analysis in order to examine the remote and close environments of the subject company will follow the background. The paper will use some cultural theories in order to provide a comprehensive background as to the cross cultural awareness of the company with the culture of a state. BACKGROUND Hong Kong Disneyland is built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. It is the fifth (5th)...
Words: 1847 - Pages: 8
...Hong Kong Liberal Party Party Manifesto 1. Our vision and mission Freedom is of paramount importance to our citizens, our communities and to Hong Kong. We, the Liberal Party, strongly believe that freedom is the core value that we should safeguard and preserve to make Hong Kong a more prosperous and thriving international metropolitan. Without freedom, Hong Kong would not be the freest economy in the global arena for many years. Without freedom, Hong Kong citizens and other mass media would not have a channel to convey their ideas and opinions openly. Without freedom, there would not be Liberal Party. Pursuit of freedom has never been an easy task, therefore since our establishment, we have been endeavored to pursue freedom wholeheartedly. We believe that only by preserving this value ceaselessly can Hong Kong maintain her prosperity and stability. Pursuit of freedom is by no means our exclusive mission. In order to make Hong Kong a better place to live in, we also place great emphasis in upholding some irreplaceable values such as equality in opportunity, cultural diversity, justice, love and care. The Liberal Party is committed to attain all these goals by an unshakable spirit, which is to serve the Hong Kong citizens at all cost. The Liberal Party will inherit the proud history and continue to serve Hong Kong with our sincere attitude. We will actively listen to different opinions and voices, and grasp every opportunity to improve ourselves to a higher level...
Words: 833 - Pages: 4
...Disney Theme Park Contents I. Case Background 1 II. Statement of the Problem 3 III. Alternatives 3 IV. Recommended Solution 3 V. Answers to the case questions 4 Question No. 1: 4 Question No. 2: 4 Question No. 3: 5 Question No. 4: 5 VI. Leanings 5 I. Case Background The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. And Disney has 5 theme parks outside the USA; there are Tokyo Disneyland (1983), Tokyo DisneySea (2001), Disneyland Paris (1992), Hong Kong Disneyland (2005) and Walt Disney Studios (2002). Disney is motivated to set up parks throughout the world to expand its sales of merchandise goods as well as attendance to their theme parks. After lunched Hong Kong Disneyland in 2005, Disney has signed a letter of intent to build another park in Shanghai China in 2008; The Park will attract different potential visitors in Shanghai. Overview Disney Theme Park - Points of Interest (Michael Sandberg's Data Visualization Blog) Getting people excited about their data one visual at a time * Walt Disney had infinite confidence in his new park and unapologetically included future attractions and “lands” as if they were just around the corner. Examples of attractions that made it are: the Submarine Voyage, New Orleans Square, and the Haunted Mansion. Note that on this map New Orleans Square...
Words: 1698 - Pages: 7
...eco-tourism sites being creating in Hong Kong. The fact that the government doesn’t have the required authority to purchase privately owned land for new eco-tourism site slows down the growth of this important tourism industry. There might be an increase in number of tourists into Hong Kong touring the ecological sites but if the number of sites to be toured remains constant then there will be much pressure on sites meaning quite a number of tourists may never get a chance to visit the ecological sites. Ecological sites that are not under government ownership so far are vulnerable as they can be destroyed by the land owners for construction. This therefore risks the growth of eco-tourism industry because there will be no more ecological sites...
Words: 938 - Pages: 4
...1980s, or 1990s, Nestle joint venture with the dairy business to Hong Kong market. Hong Kong Nestlé has always attached importance an improvement and innovation, brands and products more living center. Advantages of brand building consumer trust, management as people orientation, Research & development of consumers delicious, nutrition, health and enjoyment, it has always been our goal to create value for society. It has expanded and reinvented itself become one of Asia’s most dynamic and reputable companies in Hong Kong. Uniqueness of the Hong Kong Culture As the undoubtedly unique culture in the world, the Hong Kong culture is an amalgamation of traditional Chinese value - Taoism, Buddhism and Confucianism, as well as the contemporary culture cultivated by the British colonial history and the capitalist economy. Core HK Cultural Dimension – Hierarchical Like other Chinese Societies, Hong Kong has been strongly influenced by traditional Confucian values that emphasize family socialization (Redding and Wong 1986) as mostly of last generation of Hong Kong were immigrants from China Mainland during 60s & 70s. Chinese accents that one’s conduct should always be within the norms of propriety (Li) and conformity to a rigid hierarchy of social relations (Wu-Lun). According to Hofstede’s theory of cultural dimension, Power distance is the extent that people expect and accept power is distributed unequally. Hong Kong Chinese is characterized by a high level of power distance based...
Words: 3588 - Pages: 15
...expressed by ordinary people, who make up the majority of the population, and we talked to business people, both big corporations and local traders alike. We attended numerous other activities, met with Members of the Election Committee and answered their queries. Every step of the way, we were accompanied by the media, reporting and helping us to spread our messages to those who were not able to come to the gatherings. We were mindful that every proposal which we put forward would be examined and every promise which we made would be remembered, and we fully expected that we would be held accountable. As I have repeatedly said during my campaign, I face not just Members of the Election Committee but the seven million citizens of Hong Kong. I hold myself accountable to them, each and every one. I have placed before my fellow citizens my vision...
Words: 23558 - Pages: 95
...reduced the cost of reverser logistics. The country in question for market entry will be HongKong.HongKong have been growing as the major business hubs of the world with the technology and computer software industries (Carroll & Grimes, 1995). The car rental industry is in the nascent stage with some of the companies starting operations. The auto industry is highly developed which will help Enterprise to buy the cars and then resale them. The demand of rental services is also high in this country as there is less cars due to lack of parking spaces and high fuel costs. The reasons for the selection can also be justified by the Enterprise model of providing services to the universities and this gives them the necessary branding. Now Hong Kong has also a university...
Words: 1986 - Pages: 8
...independent film has depicted disaffected or problem youth touched upon global and local issues especially with his 1997 Trilogy referring to the lives and reactions of Hong Kong youngsters in response to the 1997 hangover, which induced local and global issues. This essay is going to focus on Made in Hong Kong, which youth characters are dominant in it. I will firstly discuss how the local issues being represented by scenes and then shift to the global one. As an independent film, Made in Hong Kong shows the anxiety and confusion of marginalized youth in the society, they are a group of people who may easily be ignored by the society. Fruit Chan has successfully depicted the local issues through the film by using visual motif, monologue, settings and graphic blocking. He has brought up the youth problem, the grass-rooted family problem and the identity problem arose by authority change in 1997 to the society. In the 90s, a rise of gangster movies certainly promoted a sense of heroism for the youth. The society idealized the images of being a gangster and overlooked the panicky side of the youngsters. The main characters Moon, Ah Lung, Ah Ping and Susan in the movie represent the problem youth in the society. The monologue of Moon at the very beginning unveils the failure of educational system in Hong Kong. As an exam-oriented society, elites with good academic results are highly praised but for those cannot obtain high marks are doomed to failure. Moon being the later one...
Words: 1283 - Pages: 6
...COMPARING SILICON VALLEY AND HONG KONG’S IT INDUSTRY Table of Contents 1.0 Introduction 3 2.0 Silicon Valley Characteristics & Special Feature 4 2.1 Inter-related industries under one hood 4 2.2 Risk Taker 5 2.3 Open source 5 2.4 Education 5 2.5 Work freedom 6 2.6 Work in diversity 6 2.7 Weather and environment 6 3.0 Comparison Between Silicon Valley and Hong Kong IT Industry 6 3.1 Business nature 7 3.2 Financial Capital 7 3.3 Infrastructure 7 3.4 Cultural factors 8 4.0 Hong Kong Limitations 9 4.1 Lack of Young IT Expertise 9 4.2 High Rental Cost for Companies 10 4.3 Lack of Local Venture Capital 10 4.4 Copyright and Patent Issue 11 5.0 Conclusion 11 References 12 1.0 Introduction Silicon Valley is in the southern portion of the San Francisco Bay Area in the United States. It is home to many of the world's largest technology corporations and small startup companies (Ref 1). In summer 2014, we took a technology field study trip to Silicon Valley with an aim to analyze the characteristics of IT industry in Silicon Valley and compare with Hong Kong. Through our study and information gathered from the site visits, we compare the synonym and antonym of the two places from different aspects. During the week of 18 Aug, we visited several technology companies like Google and CISCO, visited and attended lectures at 3 famous universities, and also spent the evenings experiencing local cultures...
Words: 4260 - Pages: 18
