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Cultural Identity (Azerbaijan)

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Submitted By medin4ik
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Cultural Identity
Intercultural Communication
Madina Gasimova
University of Connecticut

Today we live in a world where different cultures, nations and religions intensively interact with each other. This, on the one hand, requires the construction of public relations between people of different cultures. On the other hand, every culture and nation is trying to preserve national, religious and cultural identity. However, this desire should not acquire forms of intolerance against carriers of values, and religious beliefs of other cultures. Such a situation may arise solely due to a misunderstanding or ignorance of history, cultural traditions, religious doctrines of other nations. Banal ignorance can cause phenomena such as racism, religious discrimination, aggressive nationalism etc. Familiarity with the values of individual’s culture allows escape from prejudice and stereotypes in perception of other cultures, ethnic and strengthen interfaith world. To see whether a person’s identity is shaped by his/her culture, we need to understand what culture consists of and what the characteristics of a personal identity are.
Our cultural background shapes our identity, our communication practices, and our responses to others. Intercultural communication refers to communication between and among individuals and groups whose cultural backgrounds differ. (West & Turner 2006) As the populations of countries become more diverse, communicators today need to have knowledge of others' cultural values and practices to inform their communication. Although the culture is usually considered as a higher-level system, it functions on social and the individual level as well. Each of us is a conductor of a particular culture. Each of us unconsciously brings his or her psychological culture in every situation, context and interaction. We conduct this culture in school, at work.

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