...Identity based views of the corporation Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image Abstract Purpose – The purpose of this paper is to consider advances in corporate identity scholarship on the occasion of the tenth anniversary of the first special edition of corporate identity to appear in the European Journal of Marketing in 1997. Design/methodology/approach – The paper takes the form of a literature review. Findings – The notion of, what can be termed, “identity-based views of the corporation” is introduced. Each of the ten identity based perspectives that inform the above are underpinned by a critically important question which is believed to be of considerable saliency to marketing scholars and policy advisors alike. As a precursor to an exposition of these ten perspectives, the paper discusses five principal schools of thought relating to identity and identification ((the quindrivium) which can be characterised as: corporate identity (the identity of the organisation); communicated corporate identification (identification from the organisation); stakeholder corporate identification (an individual, or stakeholder group’s, identification with the organisation); stakeholder cultural identification (an individual, or stakeholder group’s, identification to a corporate culture); and envisioned identities and identifications (this is a broad category and relates to how an organisation, or group...
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...Ondaatje’s novel as a “mystery of identity” (449). Similarly, Aritha van Herk identifies “fear, unpredictability, secrecy, [and] loss” (44) as the central features of the novel and its female protagonist. Anil’s Ghost, van Herk argues, presents its readers with a “motiveless world” of terror in which “no identity is reliable, no theory waterproof” (45). Ondaatje’s novel tells the story of Anil Tessera, a Sri Lankan expatriate and forensic anthropologist working for a UN-affiliated human rights organization. Haunted by a strong sense of personal and cultural dislocation, Anil takes up an assignment in Sri Lanka, where she teams up with a local archeologist, Sarath Diyasena, to uncover evidence of the Sri Lankan government’s violations of human rights during the country’s period of acute civil war. Yet, by the end of the novel, Anil has lost the evidence that could have indicted the government and is forced to leave the country, carrying with her a feeling of guilt for her unwitting complicity in Sarath’s death. On one hand, Anil certainly embodies an ethical (albeit rather schematic) critique of the failure of global justice. On the other, her character stages diaspora, in Vijay Mishra terms, as the “normative” and “ exemplary … condition of late modernity” (“Diasporic” 441) — a condition usually associated with the figure of the nomad rather than the diasporic subject — and thus raises questions about the novel’s regulatory politics of diasporic identity. In contrast, Anita Rau Badani’s...
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...category of cultural identity in Chimamanda Ngozi Adichie’s The Thing Around Your Neck Dr Elizabeth Jackson University of the West Indies St Augustine, Trinidad and Tobago Having begun my academic career, not so long ago, as a postcolonial scholar, I have become increasingly critical of postcolonial theory on the grounds that for an increasing number of literary texts by so-called postcolonial writers, postcolonial theoretical approaches may have outlived their usefulness. One example is the Nigerian-born writer Chimamanda Ngozi Adichie’s collection of short stories The Thing Around Your Neck, published in 2009. My paper will examine the ways in which these stories explore the limits of diaspora as a category of cultural identity and move toward a more flexible conceptualization of the impact of globalization on people’s sense of themselves and their place in the world. Although the main characters in these stories are of Nigerian origin, few of them fit easily into the limiting categories of ‘Nigerian’ or ‘Nigerian diaspora’. This is not only because their geographical placement is often in flux, but also because their sense of identity is not based on nationality, national origin, or even a sense of belonging to a Nigerian diaspora. On the contrary, they can arguably be described as ‘cosmopolitan’ – not in the old elitist sense of the term, but in the sense of transcending the limitations of nationality or national origin as a category of cultural identity. Indeed...
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...which indicated that the ratio of consumers using online services has raised from 8 per cent in 2010 to 30 per cent now while call volumes are in a declining trend. Application of concepts There are some concepts related to socio-cultural environment and corporate social responsibility (CSR) in this action taken by Telstra. As the company stated, jobs cut is necessary and it is an aggressive push to costs cut, which caused by changes in customer preferences (Battersby 2012). Richard (n.d) outlined that a successful business must be aware of changes in cultures in societies in order to stay competitive advantage and stay in minds of customer preferences. Further, the growth of Internet use has become as abundant evidence leads to emerging of global culture; therefore global strategy should be revised as social cultural environment changed (Morrison 2008). According to Dani Rodrik (cited in Tan n.d), professor of international political economy at Harvard's Kennedy School of Government, the global integration of goods and services has not only reduced the barriers of trade, but also created conflict between nation's norms, institutions and collective preferences. CSR is demonstrated in offshore jobs may be difficult for the company because of cultural differences, as reported by Battersby (2012). Moreover, the Community and Public...
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...Romaine Smith Susan Doody ENG 111 02/14/13 Outline The positive impact music has on one’s identity In his musical lyrics, Bob Marley, a singer, songwriter and musician, motivates people across the world with his positive and encouraging music. In his biggest hi “One Love, One Heart, Let’s Get Together and Feel Alright,” created an atmosphere of love and exhilaration 2among people of different backgrounds and culture. After his death, Marley was venerated by people all over the world for his outstanding work and role model to the society. An icon had died. The positive influence of a song can reflect one’s character in different ways. One’s culture, attitude and appearance create an identity that can leave a positive impact on society. The cultural identity is those attributes, behavior patterns, lifestyles, and social structures that distinguish a person from another. Culture is learned and passed through generations and includes the believes and value system of a society. If we can examine the role of culture in a group formation, for example. If participants are told they share musical taste with an individual, they are more likely to appraise them positively and want to become their friend….. All these components of culture have an effect on one’s character. Music can have both positive and negative influences on one’s attitude. For example, a child that tends to listen more positive and...
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...this goal. Unfortunately, the iCall did not bring the success that Taiwan Taxi hoped it would which left management questioning why the system worked so well in one country and not the other. The answer to this lies in the cultural differences and a lack of understanding of the Taiwan labor force that is currently working in the taxi industry. In order to successfully implement the iCall in Taiwan, management needs to tie value to the system in order to gain support from its employees and the public. This can be done internally through the use of incentive programs, as well as externally though marketing and advertising efforts focused on safety and efficiency. Problem Statement and Project Goals Management’s failure to understand cultural differences and their impact on the implementation of a GPS system in Taiwan has led to Taiwan Taxi’s failure in obtaining its 20,000 member goal. Analysis Management Taiwan Taxi based their implementation of the iCall after the success of a similar GPS system in Singapore. The company reasoned that since Singapore and Taiwan were similar in size and density that Taiwan would have equal success in the implementation of new technology in their taxi cabs. Management however, failed to realize that the severe cultural differences would play a significant role in the success of the iCall. Many subscribers felt that the iCall system added no value to their services. One user explained, “You know what; the GPS is actually useless. You...
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...existence. There are more or less 7 billion people living in this world and very few of them could mark their name by doing some exceptional things in their lives. Some are famous and loved by most of the people while there are some people who are notorious and people dislike them. But majority of the people in this world are simply good for nothing. They come and they die and nobody even notice their presence and their absence as well. (Olson, 2002) If we have to categorize the expression of identity we may find that basically there are two different classes of identity these are social identity and personal identity. Social identity is a collective identity. Social Identity refers to the procedure by which people use to be characterized themselves in terms as well as groups which they share in the company of other inhabitants in the society. (Deaux, 2001) Social identity theory is a prominent theory, which may highlights the way of social identification of the people. The theory of social identity is a theory, which is intended to...
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...RUNNING HEADING: CULTURAL DIFFERENCES University of Phoneix September 23, 2013 Dr. Victoria Anyikwa Culture refers to a set of shared values, beliefs, and norms held by individuals of a group. Culture includes customs, material artifacts, and language that is transmitted from generation to generation. In the United States alone, there are several cultural differences. People do not dress the same, have the same religion, people have different perceptions of the world around them, have different languages, and also have different ways of expressing their personality. Differences between individuals within a culture are much greater than differences within groups. A person's belief, personality, sexual preferences, social standing, education, among other factors affect human behavior and culture. Recognizing and understanding differences in cultural patterns provides a framework for interpreting goals and behaviors of others. The purpose of this paper is to analyze religion and sexual identify/ orientation and point out their significance in understanding cultural differences. Religion Religions throughout the world are distinct in differences and relationship, with some having faith in saints, some in sacrifices and some in multiple gods. Religion is observed throughout the world in unlike traditions in few factors or other and can affect an individual’s behavior in his or her own tradition. According to Santrock (2010), people in numerous traditions will carry...
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...Question 1 Economic factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions.. There are economic differences that influence the relationship between the partners at Shui Fabrics. Chiu Wai operated Shanghai Fabrics LTC located in China, before it became a joint venture with Rocky River Industries in the United States. When the companies became a venture, Chiu Wai became the Deputy General Manager for Shui Fabrics in China and venturing company Rocky River Industries located in US. Ray Betzell who is the General Manager for Shui Fabrics came to China from Rocky River Industries. Many companies who do business in others countries and cultures fail miserably. Managers must do their homework and learn the business ethic and culture lifestyles before even considering venturing into markets in different counties. To me it seems like neither of the managers did their homework and are having problems maintaining the economic factors that influence their company Political officials are going to be a big part of the team because they have strong influence on economic life in China. Ray must reach out to them and understand their goals. Success will depend on the personal involvement of top executives. The partners differ dramatically in terms of what constitutes an acceptable financial return. Chiu Wai is happy with achieving a 5% to 6% profit and believes he is viewed as a local...
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...Monash University Proposal for the degree of Doctor of Philosophy Violeta Capovska Title Identity, gender and migration in contemporary art, Multidisciplinary perspectives In between, Exploration of identity, gender and migration, Cross- cultural perspectives in contemporary art Foreignness, Identity and Gender, Cross-cultural narrative in contemporary art Neither here nor there, Foreignness in contemporary art, Cross- cultural perspective (include key words, give indication of my approach to key questions) Introduction The thesis will be an integral part of the practice lead investigation. I propose to undertake an interdisciplinary study, focusing on the intersection of contemporary art, philosophy, psychoanalitical and cultural theory. Parallel with writing the thesis, my studio...
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...FINAL PROJECT “ NATIONALISM AND DEMOCRACY” PREPARED AND SUBMITTED BY HARSHWARDHAN SINGH 10BAL117 SEMESTER - VI SUBMITTED TO MR. Nitesh Chaudhary (ASST.PROF)(POL SCI) NIRMA UNIVERSITY ACADEMIC YEAR 2012-2013 DECLARATION The text report in the project is the outcome of my own efforts and no part of this report has been copied in unauthorized name and further no part has been incorporated without due acknowledgement. HARSHWARDHAN SINGH 10BAL117 SEMESTER VI Acknowledgement As a student of B.A.LL.B. (Hons.) of Institute Of Law Nirma University I had to undergo for a Project Work assigned by Asst. Prof. Nitesh Chaudhary. The project work was done under the guidance of Asst. Prof. Nitesh Chaudhary. I am grateful to him for his guidance and help due to which I was able to understand and complete this project. CERTIFICATE This is to certify that Mr.Harshwardhan Singh Roll No. 10BAL117 has done project on the topic “NATIONALISM AND DEMOCRACY” for the subject political science as a part of their course. This is his/her original work. Nitesh Chaudhary ...
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...Date: March 15-16, 2015 Fort Worth, Texas Guest Editor: Tasoulla Hadjiyanni Associate Professor, Interior Design University of Minnesota Title: Design as a malleable structure: Reframing the conceptual understanding of design and culture through George Kubler’s morphological approach to the history of things Author: Joori Suh, Assistant Professor, Interior Design Department, Iowa State University Under the banner of globalization and internationalization, what actually happens in design? Has today’s blended culture lost the identity unique to the context? What should be the interior design educator’s attitude toward teaching design and culture in the current age? We encounter dilemmas in global design, the results of which are sometimes almost identical regardless of unique settings because of our tendency to grasp design as a whole with respect to particular style or trend without fully apprehending the core and the deviation. Perceiving the entire design project as a mere symbolic expression also hinders our true understanding of design and culture. In this article, I attempt to answer fundamental questions regarding the complex, innate relationship between design and culture and suggest restructuring a conceptual framework applicable to related research and education that effectively reveals the multi faceted characteristics of design and culture in the present age. From the perspective of morphology, current individual design practice can be redefined as one entity comprising...
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...deepening of the European identity has been a significant aspect of integration over the past two decades. The European identity can be classified as a set of values shared by all the citizens of the European Union. The most tangible illustration of a European identity is the European Union (EU), a political-economic union that consists of 28 member states within Europe. Individuals and nations within Europe subordinating parochial interests is an imperative influence for the assimilation of Europe, as it achieves a common sense personified by the identity, based on the beliefs, values and norms. The concept of European identity can be demonstrated through cultural, social and political factors in varying degrees, with reference to the French society. Cultural and social identities involve the existence of a European identity that exceeds the distinctiveness of individuals based on native factors such as national identity or culture group identity, whereas political identities considers the strengthening expansion of a European identity through the influence of European identity. Supporters of European integration regard the development of a European identity as part of the quest to a culturally, politically, economically and influential united Europe. A European identity can notionally exist simultaneously through national or cultural identities, with individuals establishing a hierarchy of importance or relevance for their identities to their lives. Cultural factors such as social...
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...The cultural challenges that Europe is facing now Subject: Cultural challenges coming from European integration and globalization processes current in European Union. Introduction In the post war period Europe started to go through many processes of integration. With the time passage this processes started to have a bigger geographical range as well as they started to be present in more dimensions of social, economic and political life. On the top of that strong globalization processes are taking place all over the world, which also has its strong reflection in shape of Europe. Economy, culture and educational become one of the main issues for Europe in globalization and integration processes. The creation and expansion of European Union a form which never was present in any other place in the history is a significant and irreversible creation. European Integration – does it really concern also the way in which we perceive or will perceive our culture? Some scholars started to use term of Europeanization as the less inclusive and less biased than European Integration itself. Will next generations and new European perceive themselves as European? We can multiply such a questions. This short essay will attempt to answer the main question stated in the title in prism of cross-cultural aspects. What is national culture? In a scientific sense it means a certain class of objects, phenomena and processes, or definite ways of behavior. However, in the philosophical sense the...
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...Asian American Population Project Name:_Janice Reynolds_Unit 6, Korn_Leslie_ Capella University COUNS 5334 March 14, 2011 Janice Reynolds Abstract This Asian American Population project will critically evaluate the theories, methods and research in cross-cultural awareness that relates to the Asian American Population. This Asian American Population project t will analyzed the influence of culture on attitudes, values, perceptions, human behavior and the interpersonal relations to the Asian American Population. The writer will identify potential problem that Asian Americans encounter in a pluralistic society such as the United States of America. The personal competencies will be identified and analyzed to improve interaction with Asians American within a counseling professional setting. TABLE OF CONTENTS 1. Title Page 1 2. Abstract 2 3. Introduction 4 4. Define Asian American 5 5. Historical Antecedents 6 6. Potential Problems 7 7. Educational Reflection 8 8. Personal Competencies 8 10. Theories Identity Formation 9 11. Action Plan 10 12. References 11 13. Annotated Bibliography 12 In Espiritu (1992) as the United States becomes an increasingly diverse society, the need for understanding the psychological impact of the immigrant and second-generation experience...
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