...Toast Box is a company related to Bread Talk which sells Singapore style of breakfast like kaya butter toast and traditional Nanyang coffee. This company was established in December as a food stall unit of Food Republic Wisma Atria in Singapore. After that, Toast Box has fast expanded with more than 30 stores to provide the best service and products to their customers. Now, this Singapore local company has been well received in other places, expanding its foothold in Malaysia, Thailand, Philippines, Hong Kong and China. As we known, environment forces can affect companies’ ability to serve its customers. Environment can be divided into two parts: macroenvironment and microenvironment. The two parts have its different effects. Toast Box, one of the most popular Singapore style breakfast sellers, also affected by macro environment and microenvironment. As for macro environment, in my opinion, cultural will be the most important part of macro environment to affect Toast Box efficiently. It is often said that when a place start to have their own breakfast “culture ", there will no longer be a sleazy city. Several years ago, many hainanese worked on British ships as cooking helpers. When they arrived in the British colonies now constituting Singapore and Malaysia, they started selling the foods which they prepared for the British, including coffee and French toast, to the local populations. They replaced the Western jams by the British with native coconut jams. This native coconut...
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...Abstract This paper will explore the role that a cultural artifact played the part in the culture we live today. This paper will present a detailed description of this artifact. This paper will analyze how this artifact relates to the values, beliefs of the culture. We will discuss the deep cultural root of this artifact. What historical roots allowed this artifact to come into being? This paper will discuss the cultural periods that might have influenced its development. This paper will discuss how this artifact will be passed to future generations. This paper will discuss what evolutions might this artifact undergo. | | Introduction It’s 1980 and in the park in New City there is a crowd gathered. They are a mix of music that is both somewhat offensive and exciting. The music embodies the rhythm of the African Diasporas as well as added beats of artist of a bygone era. The people are both drown to this strangely intoxication music as well as the troop of dancers that are a kind of visual representation of the music that exist alongside the dancers. You see the dancers but you just barely saw this square box sitting on the small bench. You can just make out the lights flashing in the midday sun. It has two oversized speakers that seem to reproduce a sound that is far greater than its size. What is this strange new device? Where did it come from? And where can I get one? Select the single cultural artifact that you believe best represents the...
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...Cultural Event Report (Museum) HUM 112 World Culture II September 11, 2011 South Carolina State Museum 301 Gervais Street Columbia, South Carolina Friday, September 9, 2011 Cultural Event Report (Museum) The South Carolina State Museum tells the story of South Carolina through its many exhibits and programs. The museum shares many cultural history, natural history, science, technology, and art that display an interconnection to its tourists. The museum is located in the Columbia, South Carolina downtown area in a large building that holds many historical items and accommodates large groups of people. The museum’s elevator has a capacity that holds about 75 people, which is larger than the average elevator. There are four floors of historical pieces for viewing. The museum exhibits some of South Carolina most tangible and historical collection of the early 18th, 19th and 20th centuries including an area dedicated to the civic war, African American (slavery) and first discovered equipment such as, various communication equipment, audio, television, and electricity. The African American area exhibits some inspiring cultural displays. During my visit to the South Carolina State Museum on Friday, September 9, 2011, my most memorable African America exhibit was the African America Custom Funeral display. The museum displayed a hearse that African American used to carry a coffin for the decease. The black box hearse had a glass view on both sides revealing...
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...of a cultural group, or subculture, that run counter to those of the social mainstream of the day, the cultural equivalent of political opposition. This being said, Sears and Wal-Mart cannot effectively create a trendy counterculture image because they are a big box stores. Sears carries everything from electronics to clothes to jewelry. Wal-Mart carries all of that and more; groceries. If you go to a store here in Richmond and then go to a store in Texas, the stores are exactly the same. Once you have been to one Wal-Mart or Sears, you have been to all of them. Wal-Mart and Sears have to maintain the social needs of the population, they can be trendy but it is very minimal. Let’s say I go into Sears and purchase a brand new washer and dryer that just came out with new technology. I would think that I am being trendy because it is brand new and no one will have it, but because Sears is a big box store, I know that every store around the country has this exact same product with plenty of inventory. It is hard for a big box store to be trend because let’s face it; they are called a big box store for a reason; they buy products in bulk at a discounted price and sell them all of the country, wherever their stores may be; the United States or China. Could the big box store sell merchandise identical to Urban Outfitters? Explain your answer: Big box store cannot sell merchandise identical to Urban Outfitters because they are one thing and one thing only, a big box store...
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...Business Research Methods (2014) Decreasing number of box office hits per year in Telugu film industry (Tollywood) - analysis and recommendations Business Research Methods Submitted to Dr Arun Abraham Elias Victoria Management School Victoria University of Wellington New Zealand Submitted by M Rohit PGP/17/151 – Section C Indian Institute of Management, Kozhikode India M Rohit (PGP/17/151) Page 1 Business Research Methods (2014) Abstract This paper talks about the emergence of Telugu films and subsequent growth and development of Telugu film industry (Tollywood). Indian film industry on a whole is facing serious issue in the decrease in number of hits per year. An attempt has been made to study this trend in Tollywood. Entertainment industry is a major source of income in the Indian GDP. Hence this topic of research has been chosen. The industry has seen transformation from Puranas to mass folklore to technological breakthroughs in the form of colour films and many more innovations. Tollywood holds a special place in Indian film industry in terms of quality of films, number of films released, box office collections and cultural and political impacts on India. This paper approaches the industry with behaviour over time analysis and then identifies various stakeholders involved in this complex network. The paper gives a brief idea of the effects of various parties on the industry. An attempt has been made to address various issues relating to technology,...
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...Applying the Potter Box to Merck’s Actions Regarding the Painkiller Vioxx Rod Carveth, Marywood University Claire Ferraris, Western Oregon University Nick Backus, Western Oregon University Abstract In this paper we demonstrate how to focus an empirical application in reaching an ethical decision by working with the Potter Box, a model created by Ralph Potter as an analytical tool assessing the ethics of corporate decision-making, The facts emerging in news accounts regarding lawsuits against the pharmaceutical company Merck and its painkiller Vioxx are analyzed for ethical consideration. Utilizing the Potter Box model, the case against Merck can be interpreted and studied in light of ethical considerations. The results demonstrate not only how a decision is argued, but what is missing in the overall consideration for the decision. Introduction The mythos of freedom and responsibility in the United States is premised on the ethical actions of members of the society, particularly those in positions of power. And ethics in communication takes a place of preeminence since the words spoken by authorities are often all a public relies upon to pass judgment. How is the citizen or the communication analyst to evaluate the ethics of the utterances of others? And how does the communicator determine the ethical appropriateness of a planned message? This paper is an introduction to an accessible method of ethical decision-making in communication. The Potter Box allows both student and scholar...
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...the design mark are service marks of the Design Management Institute. SM www.dmi.org EXECUTIVE PERSPECTIVE Toward meaningful brand experiences By David W. Norton, PhD Millennial '90s '80s Meaningful experiences Brand truth Brand experience Brand image Successful brand strategies Meaningful brand experiences Experiential customer encounters Products & services with personality Design solutions Experiences Products & services Evolution in consumer demand R eflecting on the past 20 years, David Norton discovers a fascinating evolution. In the ’80s, increased consumption paralleled the focus on brands and branding. We were what we bought. The cost, however, was a decline in cultural wealth. In the ’90s, brands became experiences rather than objects. Today, seeking to renew cultural capital, the challenge is to go one step further, to create brand experiences that add value and meaning to life. The question that every product developer and every design firm today must address is whether the aftermath of September 11, 2001, and the dotcom recession of 2001 through 2002 will have a long-term effect on the way we think about our businesses and our customers. Will we continue to design products,...
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...Analysis of Carlsberg Advertisements Cultural differences and similarities between Denmark and Great Britain Consumer Behaviour RSM353 Chernenko Kirill The following examination of British and Danish versions of printed advertisements of Carlsberg beer is to determine role of culture in advertising and compare and contrast how the same brand is advertised in different cultures. I. Danish printed advertisement The poster shows 4 men in the forest having conversation and smiling, meanwhile everyone has a bottle in a hand. The background shows the connection to wild nature: large green trees together with five fallow dears, a magpie, a fox and a pheasant. The men have been hunting, possibly, and decided to take a break. The idea is to illustrate a moment of relaxation and enjoyment of Carlsberg beer in a good company. The slogan “Vores ol brygget pa det bedste vi har” (Our beer. Brewed from the best we have) at the bottom, involves different product characteristics. The first part “Vores ol” awakes the awareness of Danes, because their traditional beer connects people in Denmark. Per contra, the final part focuses on quality of a beverage, which worth to go hunting. The image and the content of a text box creates a unified whole. The advertisement illustrates the traditional myth of drinking beer since hunting is an old tradition and according to the text box "Only 11% of the Danish hunters are hunting to hunt" which implies social interaction with friends. And, therefore...
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...is not so easy—the answers are often locked deep within the consumer's head. The company that really understands how consumers will respond to different product features, prices, and advertising appeals has a great advantage over its competitors. The starting point is the stimulus-response model of buyer behavior. Marketers must figure out what is in the buyer's black box. Marketing stimuli consist of the four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyer's environment: economic, technological, political, and cultural. All these inputs enter the buyer's black box, where they are turned into a set of observable buyer responses: product choice, brand choice, dealer choice, purchase timing, and purchase amount. The marketer wants to understand how the stimuli are changed into responses inside the consumer's black box, which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior. Consumer purchases are influenced strongly by cultural, social, personal, and...
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...The United States is a culturally diverse nation. As health providers, we must adapt our practice to include cultural care, a holistic approach to care. In nursing, it can help us understand the similarities and differences across human groups. (Current Nursing). Cultural care includes cultural competency that assesses, plans, and implements care based the understanding of the client’s cultural needs, language, beliefs, and health practices. “Cultural care takes into account the context in which the patient lives, as well as the situations in which the patient’s health problems arise.” (Spector). A person’s heritage encompasses culture, ethnicity, and religion. (Edelman &Mandle, 2010). Culture is the shared patterns of values, behaviors, and traditions of a group that are handed down from generation to generation. Ethnicity highlights the culture and social characteristics of this group. Religion is a belief of a divine power that is obeyed and worshipped. (Current Nursing). Cultural values related to health status shape behaviors and can determine what an individual will do to maintain health, how they will care for themselves, how they will care for others that become ill, and where they will seek out healthcare. Values and perceptions of health and illness evolve from the socialization process with a person’s ethnic group (Edelman &Mandle, 2010). Cultural competency embraces the idea that “all things are connected”. (Spector). Health is considered a balance of a person’s...
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...in the spaces provided. Answers written in margins or on blank pages will not be marked. Do all rough work in this book. Cross through any work you do not want to be marked. If you need extra paper, use the Supplementary Answer Sheets. Information The marks for questions are shown in brackets. The maximum mark for this paper is 72. Question 10 should be answered in continuous prose. You may use the space provided to plan your answer. In Question 10, you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. TOTAL (JAN09PSYA101) G/K40960 6/6/6 PSYA1 2 SECTION A: COGNITIVE PSYCHOLOGY AND RESEARCH METHODS Answer all questions. Areas outside the box will not be scanned for marking Total for this question: 12 marks 1 The following are all concepts relating to memory: A B C D 1 Duration Capacity Encoding Retrieval. (a) In the table below, write which one of the concepts listed above (A, B, C or D) matches each definition. Definition The length of time the memory store holds information Transforming incoming information into a form that can be stored in memory (2 marks) Concept 1 (b) Outline the main features of the multi-store model of memory....
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...airbus shocked the management executives and began a series of changes. These changes were implemented to overcome their historical bureaucratic structure, which has made it hard to be flexible and adapt to the external environment systems. Second part is strategy, which includes the update of their technology systems, downsize their operations, and re-establish relationships with their suppliers and the only feasible way costs could be cut. In 2001, Boeing tried to implement lean manufacturing, but they face great problems due to decentralized information system. The object of the project was to implement an automated system of assembly lines. This part deals with the systems portion of the model. The fourth part is style refers to the cultural style of the organization. It refers to how key managers behave in achieving the organization’s goals, how managers collectively spend their time and attention, and how they use symbolic behavior. This is directly linked to the employees. It is known that when...
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...SUPPORT@WISEAMERICAN.US HLT 324V WEEK 1 COMPLETE LATEST HLT 324V Week 1 Discussion 1 Describe the concept of “variant characteristics of culture.” Which characteristics can change and which cannot? Is equality for variant cultures typically supported in the United States? Provide examples to support your statement. HLT 324V Week 1 Discussion 2 How does cultural competency occur? What can one do to become culturally aware? Describe an effective approach to using The Purnell Model when working with subcultures (immigration status, gender, political beliefs, socioeconomic status, sexual orientation, educational status, etc.). HLT 324V Week 1 Allied Health Community Media Scenario Details: The ability to communicate, interact with different cultures, and think critically is essential in the medical field. The interactive media scenario you will use for this assignment illustrates a situation that could easily arise when working in health care. To complete this assignment: 1. Go to the “Allied Health Community” media link: http://lc.gcumedia.com/hlt307v/allied-health-community/allied-health-community-v1.1.html 2. Click “Enter” to begin. 3. Click on the box that says “SCENARIOS.” 4. Click on “View Scenario” for the “Critical Decision Making for Providers.” 5. Examine how the described problem might happen in your facility and the impact it could have. Work through this situation by examining all of the choices presented in the scenario. 6. When you get to the end of the scenarios, one scenario...
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...this era, also the fact that black people were incredibly talented and have perhaps chosen to not pursue their dream or utilise their talent as they were not supposed to be superior to whites. I chose these two poems as it really illustrates the suffering that black people suffered in America during this era, also the fact that black people were incredibly talented and have perhaps chosen to not pursue their dream or utilise their talent as they were not supposed to be superior to whites. For a Poet I have wrapped my dreams in a silken cloth, And laid them away in a box of gold; Where long will cling the lips of the moth, I have wrapped my dreams in a silken cloth; I hide no hate; I am not even wroth Who found earth's breath so keen and cold; I have wrapped my dreams in a silken cloth, And laid them away in a box of gold. For a Poet I have wrapped my dreams in a silken cloth, And laid them away in a box of gold; Where long will cling the lips of the moth, I have wrapped my dreams in a silken cloth; I hide no hate; I am not even wroth Who found earth's breath so keen and cold; I have wrapped my dreams in a silken...
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...television that previously had to be paid for in subscription. The digital box extends the amount of channels sent on one signal, increasing the media coverage and which in turn “creates extensions of the human body and senses” according to McLuhan, every extension has an amputation. The digital box is an over extension of the television, it has become part of television to extent senses and body for the masses. This has established a wider connection, forming a larger global tribe and opening up more space for information from the media to the senses. The demand for constant supply of content has distorted our global view, everything must be simultaneous and we must be involved in everything. Everything we must be involved in is shown on digital television. The chances to connect with more people than before is immense, their visions and their ideas are now at the forefront of our technology. In theory this should extent the broadcasting systems to reach more people and more people, creating a clearer view of the world. As McLuhan has put it “the electronic age’ has sealed ‘the entire human family into a single global tribe.” This should reach out as a united front connecting every singular person through the medium of television. The digital box has lifted restraints from singular large corporations, creating much smaller independent companies. This gives more of an opening for more social and cultural events to be depicted. The idea that we can watch important happenings from...
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