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Cultural Sensitivity

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Submitted By aishanirungta
Words 1362
Pages 6
Aishani Rungta

Mrs. Subhamitra Adhikari

Academic Writing (b)

July 23, 2013.

Main Essay: 1111 words.

CULTURAL SENSITIVITY

Essay Plan: (Cultural Sensitivity in Business)

First paragraph- Introduction

Second paragraph: What is cultural sensitivity, different types of Cultural Sensitivity.

Third paragraph: Cultural Sensitivity in Communication, business, tourism, etc.

Fourth paragraph: (CONCLUSION)- importance of cultural sensitivity, Negative

impacts of Cultural Sensitivity, Consequences of lack of cultural sensitivity in day to

day life, Inter-relation of Cultural sensitivity in various aspects.

THESIS STATEMENT:

How has the aspect of cultural sensitivity affected various marketing strategies in business?

MY POINT OF VIEW:

Cultural Sensitivity broadly means being aware of and open to other diverse cultures.

It makes a person more compatible to other countries traditions and culture

and their way of thinking. Hence, according to me, culturally sensitive people are

more open to the changes around them and can adjust easily with their surroundings.

This article mainly focuses on the importance of cultural sensitivity

in the marketing sector of the business. Most businesses operate

on an international scale, which requires large scale interaction with people

from all over the world. Hence, it is extremely important to be culturally sensitive

towards the different behaviors of our colleagues in business, and various dealers.

There are several cases wherein important business deals have been cancelled due to

lack of cultural sensitivity in the opposing party.

INTRODUCTION:

Cultural Sensitivity refers to being open to the differences and similarities existing in

various cultural backgrounds and being susceptible to change. It also means

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