...Sustainability Research Sustainability is of increasing significance for businesses, communities, and national economies around the globe. Sustainability addresses economic, environmental, and social issues, but it also incorporates cultural dimensions. In the face of globalisation, societies seek to preserve their cultural values and community identity, while still participating in the global economy. In New Zealand the importance of sustainability issues has been recognised by central and local government policies, environmental and economic development agencies, and business leaders. Two of the active business groups focusing on these issues are the New Zealand Business Council for Sustainable Development (NZBCSD) and the Sustainable Business Network (SBN). Waikato Management School is working in partnership with both of these key business groups on sustainability projects and events. The aim of these initiatives is to develop and share insights on sustainable economic development and sustainable enterprise success. The Waikato Management School is distinctive in its commitment ‘to inspire the world with fresh understandings of sustainable success’. These fresh understandings will be achieved through our high quality research that can influence policy makers, excellent teaching, through the knowledge and values our graduates take into the workforce, through our continued consulting with business and the outstanding experiences offered to everyone who connects...
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...Cover Page Written Case Study – “Marketing the Eco-Shack” Table of Contents Cover Page 1 Table of Contents 2 1. Eco-Shack Concept/Executive Summary 3 i. Aims and Objectives 4 ii. Project Aim 4 iii. Objectives 4 iv. Background 5 v. Project Rationale 6 2. Issues Identification 6 i. Solution 7 3. Analysis 7 1. Market Segmentation 7 2. Business Segment 8 a. Income Segmentation 8 b. Brand Concentration 8 3. Pricing Strategies 9 4. Recommendations 9 i. Urban Eco-shack vs. Standard Eco-shack 10 ii. Other Pricing Approaches 10 5. Conclusion 11 6. References 12 1. Eco-Shack Concept/Executive Summary Today, the world is not much distanced as it was several years ago due to several innovative and technological advancements by the advance countries and its counterpart around New Zealand. Now, it is comparatively easier to reach and enter into any country through internet and extranet without any particular issue and problem for the sake of achieving typical business objectives. Due to inventions in the field of logistics, companies are getting advanced and national at a very fast speed. The distance from country to country has been decreased due to advance infrastructure facilities such heavy shipments and cargo. The concept of mass marketing or national marketing has been emerged very rapidly within past few years. Companies are not restricted to local market and turnover techniques but they are also focusing different...
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...launched to penetrate the market. The challenges of marketing strategy will be faced by Doug and Paul because these two owners have no experience on marketing. In order to attract the customer attention and preference, brand positioning and value-based pricing strategy will be used to implement as marketing programs. In the long-run sustainability and growth, Doug and Paul will consider using the loyalty program to keep long term relationship with customers. Table of Contents Executive Summary 1 1.0. Introduction 3 1.1. Purpose 3 1.2. Case Summary 3 1.3. Relevant marketing theory definition and explanation 4 2.0. Problem/Issues Identification 5 3.0. Issue Analysis 6 3.1. Market Segmentation 6 3.2. Targeting consumers 7 3.3. Product positioning and branding strategy 8 3.4. Marketing mix (only pricing strategy focus) 8 3.5. SWOT Analysis 9 4.0. Recommendations/Choices of Solution 10 5.0. Conclusion 11 List of Reference 13 1.0. Introduction 2.1. Purpose Many organizations spend a lot of time, resources, and energy setting up the new business from sustainability to growth. Festus M Epetimehin (2011) stated that although it is important to replace lost business, one of the primary goals should be to keep existing customers and enhance customer relationships. Thus, the main purpose of this report is to analyze the given case study which is “Marketing the Eco-Shack”, then identify the problems faced by Doug and Paul, analyze...
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... tanks to help aid her with her illness. McNaughton (2006) states that on May 29 a contractor for Vircom EMS was sent by Mercury Energy to the Muliaga’s home to disconnect the electricity supply. Mrs. Muliaga pleaded with the contractor to keep the electricity because of her health condition but he disagreed. A few short hours later Mrs. Muliaga would perish. Prior to the Muliaga’s electricity being disconnected, the family had an outstanding balance of $168.00, and could not afford to pay the bill. The case of Folole Muliaga would later be broadcast around the world capturing the attention of many government officials. This paper will cover many aspects including but not limited to: the consequences and outcomes of the scenario, the illegal and unethical aspects of the Mercury Company, was the role of the coroner and police department justifiable, and lastly, what reforms and guidelines were put in place as a result of the devastating tragedy? Evaluate Ethical Behavior: The Historical Case of Folole Muliaga Folole Muliaga, a 44 year old terminally ill mother of four suffering from cardiomyopathy perished after not being able to pay a $168.00 electricity bill. As a result of Mrs. Muliaga sickness she was unable to continue her teaching career which brought in the majority of the household income. Johnston (2007) states that Mercury Energy was unaware that disconnecting power to a South Auckland home...
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...AS/NZS ISO 31000:2009 Accessed by UNIVERSITY OF TECHNOLOGY SYDNEY on 27 Feb 2012 Risk management— Principles and guidelines AS/NZS ISO 31000:2009 This Joint Australian/New Zealand Standard was prepared by Joint Technical Committee OB-007, Risk Management. It was approved on behalf of the Council of Standards Australia on 6 November 2009 and on behalf of the Council of Standards New Zealand on 16 October 2009. This Standard was published on 20 November 2009. The following are represented on Committee OB-007: Australian Computer Society Commerce Commission New Zealand Committee IT-012 Department of Education and Early Childhood Development Victoria Emergency Management Australia Engineers Australia Environmental Risk Management Authority New Zealand Financial Services Institute of Australia The Institute of Internal Auditors – Australia Institution of Professional Engineers New Zealand International Association of Emergency Managers La Trobe University Law Society of New South Wales Massey University Minerals Council of Australia Ministry of Economic Development (New Zealand) New Zealand Society for Risk Management Risk Management Institution of Australasia The University of New South Wales University of Canterbury New Zealand Accessed by UNIVERSITY OF TECHNOLOGY SYDNEY on 27 Feb 2012 Keeping Standards up-to-date Standards are living documents which reflect progress in science, technology and systems. To maintain their currency, all...
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...------------------------------------------------- Air New Zealand’s E-marketing Subject Name: Essential E-marketing strategy Subject Code : BK004 Tutor： Alanah Malkini Assessment Name: Individual Assignment ------------------------------------------------- Student Name: Yiming Sun ------------------------------------------------- Student ID: i144996 Introduction Marketing via the internet is a very dynamic phenomenon, since websites suddenly emerge and widely spread, it alter the way of people operating business and acquiring information. It is unquestioned that the centrality of internet in modern society. Nearly all aspects of modern life are operated and stayed online, such as communication, commerce, education, entertainment and so on. This trend was noticed by marketers and advertisers as well. Numerous companies advertise, sell and promote products and services via the internet. The successful marketing on the internet fulfill the development of a company. This essay wil throw light upon the e-marketing strategy of the New Zealand flag carrier -- the Air New Zealand Airline group. The principles, nature and scope of Air New Zealand’s e-marketing strategy will be analysed. In addition, this essay will explain the opportunities and challenges faced by the company when carry out e-marketing strategy. And lastly, micro and macro environment factors that impact the e-marketing strategy will be discussed in this essay as well....
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...Assessment 1 Establish and Adjust the Marketing Mix Warso Sumarja Student ID: 1553 Diploma of Business Evening Class Braaap organisation is a motorcycle manufacturing company driven by motorcycling more enjoyable and more accessible. The Marketing Mix are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren't mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a profit. The following will discuss what the marketing mix is and a brief history of the marketing mix. It will also discuss further in detail the four P's of the marketing mix, as well as, show the relation of the marketing mix to a product offered by Verizon Communications. Research the marketing of Braaap The aim of Smith was to provide fun seeking customers with an ebullient bike riding. Evermore determined Smith set about designing his own bikes and researched the market extensively. He frequently travelled to mainland Australia where he participated in motocross events to build his reputation and accumulate knowledge from the best motocross riders. At the time Smith was a provisional driver and could not hire rental cars, so to overcome this limitation he sponsored riders to participate in the events he was...
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...6. Assessment Tasks Assessment Task 1: Assessment Task Case Study: IKEA: A Long March to the Far East Schedule Week 4 Performance Criteria: Outcomes Assessed 1.1,2.1,2.2, 4.1 Also addresses some elements of required skills and knowledge as shown in the Assessment Matrix Description: From its humble beginning as a small general retail store in a village situated in the south of Sweden, IKEA has grown into the world's largest furniture retailer with 279 stores in 36 countries today. Specialising in furniture and home decoration, IKEA has an annual turnover of 19.8 billion euros (source: IKEA, www.ikea.com, accessed 25/03/2012). The IKEA catalogue is printed in 52 editions with 25 languages, with a global distribution in excess of 160 million copies. IKEA sees the Far Asia as an emerging market still in its infant stage. Its number of retail outlets in Malaysia, Singapore, Taiwan, Beijing, Shanghai and Hong Kong are very small and comprises a mere 3% of the company's total sales. These stores were expected to be more successful in the near future. IKEA's imminent strategic expansion into this region exemplified its ambitions to dominate this emerging market. This Case Study illustrates how IKEA's ventures into China and Japan are laden with unique marketing challenges which it had not encountered before in other international markets. Read the attached case (Case Study: "IKEA: A Long March to the Far East" - Source: Oxford University Press) and ...
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...The Expansion of ZipTalk in New Zealand Tiffany Crayle 03/03/2013 MGMT 630 Dr. Wayne Matthews Turnitin Score: 16% . ZipTalk was established in 1998 in Baltimore, MD and has grown tremendously since 2005. As a company who provides cell phone communication and services to millions of customers nationally, it is time to expand ZipTalk horizons and expand globally. ZipTalk mission is to provide customers with clear cell phone communication and exceptional service nationally. With over 400 franchises, across the United States, ZipTalk has become one of the leading cell phone distributors in the nation. As a leader and CEO of this company I propose a global expansion to New Zealand within the next five years. According to Forbes, as of October 2012, New Zealand is the top leading countries in business (New Zealand, 2013). New Zealand and the United States have a longstanding relationship based on “…common heritage, shared values and interests, and a commitment to promoting free, democratic, secure and prosperous world (United States of America, 2013).” With New Zealand being the third largest market for the United States (United States of America, 2013); ZipTalk will be a great establishment there. New Zealand has grown over the last 20 years and has improved their business practices to compete globally (New Zealand, 2013). ZipTalk would excel in New Zealand due to their strengthen economy, similar business practices to the United States, and focus on career success. New Zealand...
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...MEMORY-WORK: AN INTRODUCTION Jennie Small University of Technology, Sydney Research methodology, from the perspective of Critical social science, is considered as: inherently political, as inescapably tied to issues of power and legitimacy. It is assumed that methods are permeated with assumptions about what the social world is, who the social scientist is, and what the nature of the relation between them is (Lather, 1991, p.12). Critical social science moves away from description of behaviour as enduring social fact to attempting to understand how behaviour is produced, thus recasting behaviour as “the effects of contingent and contested processes of change” (Churchman, 2000, p.100 citing Scott). Feminists and those working within a social constructionist paradigm have debated whether there are research methods specific to such approaches. In other words, is there a social constructionist or feminist method? Schwandt (1994), in discussing constructivist, interpretivist approaches to human enquiry, commented that “what is unusual about the approaches cannot be explained through an examination of their methods. They are principally concerned with matters of knowing and being, not method per se” (p.118). Feminists have also considered that it is the methodology and outcomes rather than the methods which define the research as being feminist. Nonetheless, while feminists have adopted a variety of methods, they have tended to prefer qualitative...
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...relationship and purchasing process on the supply chain performance: a conceptual framework Melody J. Hsiao University of Sydney Sharon Purchase University of Western Australia Shams Rahman University of Sydney ABSTRACT Supply chain performance is a rapidly developing area of research. Many companies are trying to find tools for enhancing performance measures in response to turbulent business markets and for efficiently controlling their business activities. Little empirical research has been conducted on the performance of retail supply chain in Taiwan and other Asian countries. Two factors affecting current retail supply chains, buyer-supplier relationships and purchasing processes, and their antecedents that are relevant to this unique cultural environment will be investigated. The objectives of this research are: (1) to identify the determinants affecting the performance of the supply chain at the retail level; (2) to define the antecedents related to each determinant; and (3) to present the conceptual model for this particular context. This research will contribute by presenting a conceptual model for supply chain performance that is relevant to small and mediumsized businesses that predominate Taiwan. INTRODUCTION Supply chain management (SCM) is “a key strategic factor for increasing organizational effectiveness and for better realization of organizational goals such as enhanced competitiveness, better customer care and increased profitability” (Gunasekaran et al. 2001, p...
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...landscapes of our vast land, but if we take a closer look, we begin to see that the Earth is truly in the midst of an environmental existential crisis. The average Australian’s ecological footprint is 7.8 global hectares per capita, which amounts to three Earths, to sustain the lifestyle we have at present (Network, 2012). This statement is rather confronting, as it prompts the thought of a possible diversion from the direction that humanity has followed in the past. It is a wakeup call to those that inhabit this planet, as this is a crucial time for making changes that are sustainable; one does not have the luxury of time for deep contemplation. Now is the time for acting. Potentially the most effective way to ensure that the resources, social and economic stability and the environment of the present day will be sustained for future generations is through educating present and future generations in conservation, sustainability and incorporating an ecological approach into our curriculum and pedagogy. The value of education for sustainability (EfS) is increased awareness of all who live on this land, communities, educational institutes and government agencies working together through education of sustainability to shift peoples thinking. This includes generations of young people who can make a positive difference. Burch, (2012) agrees that it is an investment tool for present and future generations. Early guidance and the understanding of cause and effect must be embedded...
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...t/a International Marketing 2e by Cateora 1 Chapter learning objectives 1. The basis for the reestablishment of world trade following World War II 2. The importance of balance-of-payment figures to a country’s economy 3. The effects of protectionism on world trade 4. The seven types of trade barriers 5. The importance of the GATT and the WTO 6. The emergence of the International Monetary Fund and the World Bank Group Copyright © 2012 McGraw-Hill Australia Pty Ltd PPTs t/a International Marketing 2e by Cateora 2 Australia to play catalyst to break down trade barriers • Barriers to trade, both tariff and nontariff, are one of the major issues confronting international marketers • If the benefits of the social, political, and economic changes now taking place are to be fully realised, free trade must prevail throughout the global marketplace ▪ WTO (World Trade Organization) • Countries are pushing for speedier removal of quotas on textiles and clothing while the WTO examines cuts in agricultural support Copyright © 2012 McGraw-Hill Australia Pty Ltd PPTs t/a International Marketing 2e by Cateora 3 Top ten 2009 Australian trading partners Copyright © 2012 McGraw-Hill Australia Pty Ltd PPTs t/a International Marketing 2e by Cateora 4 The twentieth century • First half of the twentieth century – widespread economic depression – WW I and WW II • Last half of the twentieth century ▪ struggles between countries...
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...Sweet Indulgence is the oldest family owned private Australian company in hand made chocolates * It was established in 1895 by Wilson Taylor. The MD of the company is Arthur Taylor – a fifth generation family member What industry, product segments/markets do they operate in? * Second largest family-owned chocolate maker in the Australian Industry * Core activities include blending of raw cocoa beans and company-owned roasting and chocolate making facilities. * Control & adjust flavours, also produce chocolate dough processing and packaging. * They also are involved in distribution of the products & seeling the product to the end user (consumer) through their own retail stores all over Australia. * Operates in distributing to supermarkets & convenient stores, but also directly to the consumer as a retailer. * They supply domestically * There 4 clearly defined segments: bars, blocks, boxed & seasonal. Sweet Indulgence seems to What is the current life cycle position of the industry? * The industry is in the growth to mature stage of the life cycle. * As they are currently expanding to different stages and involved in value adding to the current products * There also seems to be the initiation of an alliance with Stella’s – contributing to new products and increased revenue. Provide products in all 4 segments, mainly through boxed 3.0% and Seasonal 5.0% of market share within the industry. 2. Assess Industry’s future...
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...indicator of profitability, has exceeded the prospectus forecast by $36.9 million (6.7%). We have also delivered a higher-thanforecast full-year cash dividend for our shareholders, resulting in a 21.8% total shareholder return 2 to 30 June 2014 . 2014 highlights FRONT COVER Jeremy Takao, Russell School, Porirua, helping to celebrate first power at Meridian’s new Mill Creek wind farm near Wellington in May 2014. Meridian Energy Limited Annual Report for the year ended 30 June 2014 IN THIS REPORT 2 4 8 10 12 18 22 26 Company overview Report from our Chair and Chief Executive Our Board Our executive team Customers Generation Environment Community 30 People 34 Summary of Group performance 40 Directors’ statement 35.3 % Average NZ generation market share Sustainable outcomes for the environment This year we have committed $2 .1 million to support important environmental projects, including protecting the eel population in our river catchments with Ngāi Tahu and river restoration with the Department of Conservation. Our overall approach has seen us recognised by Kiwis as the country’s leading company in...
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