...Cumberland Island is one of the Sea Islands of the southeastern United States and is the largest in terms of continuously exposed land. It is located on the Atlantic Ocean off the coast of the U.S. state of Georgia and is part of Camden County, Georgia (30°51′N, 81°27′W). Cumberland Island constitutes the westernmost point of shoreline on the Atlantic Ocean in the United States. The island is 17.5 miles (28.2 km) long, with an area of 36,415 acres (147.37 km2 or 56.25 square miles), including 16,850 acres (68.2 km2) of marsh, mudflats, and tidal creeks. There is no bridge to the island; most visitors reach the island by the Cumberland Ferry from St. Marys. ------------------------------------------------- Ecology The island has three major ecosystem regions. Along the western edge of the island there are large areas of salt marshes. One will also see gnarled live oak trees covered with Spanish moss and the palmetto plants at the edge of Cumberland's dense maritime forest. Cumberland Island's most famous ecosystem is its beach, which stretches over 17 miles (27 km). The island is home to many native interesting animals, as well as non-native species. There are white-tailed deer, squirrels, raccoons, nine-banded armadillos, wild boars,American alligators, as well as many marshland inhabitants. It is also famous for its feral horses roaming free on the island. Welcome to Georgia's largest barrier island and one of the most spectacular natural habitats in the Northern Hemisphere...
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...Target Segments When it comes to deciding who to focus on in the market, Cumberland should try to target the contractors. Contractors who own the equipment required to pile drive make up around 75% of the industry, meaning there are more contractors to sell to than renters. In addition, because they own their own equipment they need to use their own money to buy cushions for the hammers and more dedicated to the maintenance of their machines. This behavior could lead to repeat purchases. Renters by contrast, do not own the machines they use and thus are less likely to care about the maintenance of the equipment they use. The cushions that they use are likely provided by the equipment renter as part of the deal. As a result they are less likely to be repeat purchasers. Promotion Cumberland could try to go for the traditional route of TV commercials and publication ads. More viewers that have no interest in the product will see it than people who do, thus this route is more likely to waste money than help make it. A better option is to use influential events and individuals to promote their product. Events include “Piletalk” seminars in various cities where designers, contractors, and equipment developers gather together. Individuals include Prof. R. Stephen McCormack who is a respected authority on the theory of pile driving and could potentially endorse CMI’s product. By using these events and individuals, CMI can educate their consumers about the benefits of using their...
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...Cumberland Metal Industries: Engineered Products Division Introduction: Cumberland Metal Industries was one of the largest manufacturers of curled metal products. Cumberland Metal Industries has grown from $250,000 in sales in 1963 to $18,500,000 in sales by 1979. They developed a new product, metal cushion pad with health safety and long durability, to help contractors drive piles faster. Main challenge was to price the pads and which channel to market. SWOT analysis: 1. Strengths a) First mover b) Great innovation with best technology c) Industry leader d) Good market share e) Manufacturing cushion pads with long life 2. Weaknesses a) Ambiguity in pricing and distribution channel b) They are not focusing on their key characteristics c) Marketing strategy 3. Opportunities a) No competition b) Open market c) Easy to position the product 4. Threats a) Other entrants b) Substitutes Market: Estimation of market size was the major disability of CMI, Simpson is having just the basic data that as per the report of 1977 one of the magazines that approx. 13000 pile hammers were owned by companies directly involved in pile driving. Industry sources estimated that another 6500 to 13000 were leased. Simpson also assumed that this total of 19500 to 26000 hammers would operate about 25 weeks per year. There were six type of influencers: 1. Pile hammer manufacturers 2. Architectural/Consulting engineers ...
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...Analyse du cas : Cumberland Metal Industries __________________________ Cumberland Metal Industries (CMI), l’un des plus grands fabricants de produits métalliques recourbés au pays, souhaite introduire un nouveau produit sur le marché. Ce nouveau produit consiste en un coussinet métallique, utilisé dans le processus de battage qui est supérieur à tous les autres produits sur le marché. Plus efficace et sécuritaire, il s’agit d’une innovation sur le marché par rapport au coussinet actuellement disponible sur le marché qui sont fait de bois ou d’amiante. Pour CMI, l’introduction réussie de ce produit sur le marché pourrait permettre de doubler les ventes de la compagnie, ainsi que compenser le déclin de certaines lignes existantes. Le principal défi auquel est confronté CMI est de déterminer le mix marketing pour lancer ce produit, et plus important encore, de décider du juste prix. Le nouveau coussinet de CMI offre un avantage concurrentiel en terme d’efficacité par rapport aux coussinets en amiante. Selon les tests effectués, les coussinets de CMI permettent une augmentation de la performance de 33 %. Toutefois, Thomas Simpson estime que ces résultats sont inhabituels et qu’une augmentation des performances de 20% est probablement plus raisonnable surtout qu’il n’y a aucune certitude que des coussinets d’un plus grand format performeraient aussi bien. Ce gain d'efficacité fournit une argumentation de poids face aux clients de l’industrie qui devraient influencer leurs décisions...
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...1 We recommend Cumberland Metal Industries capitalize on their evolving position as a leader in the curled metal industry and effectively launch their new curled metal cushion pads to be positioned as the “new industry standard” in the pile driving market. In order to successfully launch this product, we first and foremost recommend that CMI acquire a patent to prevent this product from being copied and imitated, thus avoiding the entry of competitors. The associated value and advantages of CMI’s metal cushion pads are evident from the results of the two comparative performance tests by Colerick and Fazio. CMI pads drove piles 33 percent faster than asbestos per hour and lasted the entire job while also eliminating the downtime required for changeover compared to asbestos, resulting in significant savings for the contractors. Additionally, the health dangers associated with using asbestos pads is a growing concern, making CMI pads that much more attractive. The pile driving industry has paid little to no attention to cushion pads and no manufacture has dominated the business thus far, making the entry of the CMI metal pads featured as a work-saving tool both ideal and crucial in setting the new cushion pad industry standard. 2 We recommend that CMI utilize a value-based pricing strategy to introduce the 11 ½ inch metal pad and price it at $299.00 per pad. The value and efficiency of the metal pad will be the driving force behind this price strategy and will offer the customer...
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...Title: Members of championship Westbrook baseball team avoid jail time for post-victory vandalism By: Brogan, Beth, Bangor Daily News (ME), Sep 03, 2013 Database: Newspaper Source Plus ------------------------------------------------- Members of championship Westbrook baseball team avoid jail time for post-victoryvandalism Sept. 03--PORTLAND, Maine -- Twelve Westbrook High School athletes who vandalized South Portland fields and golf carts after winning the state baseball championship in June will avoid jail time, Cumberland County District Attorney Stephanie Anderson announced Tuesday. Following the June 15 victory, some 17- and 18-year-old members of the Westbrook varsity baseball team celebrated at a South Portland home and then headed to the nearby Wainwright Field Athletic Complex off Highland Avenue. The teens took golf carts from a storage building, drove them over fields and returned them after causing $6,000 in damage, according to a release. Garbage cans and lacrosse goals were tipped over and beer cans were left throughout the storage building and fields. There were no witnesses to the crime, but rumors that a Westbrook High School sports team was behind the vandalism prompted a media report. Two weeks later, according to Anderson, lawyer Sarah Churchill contacted Westbrook police to say 12 individuals "wanted to take responsibility for their actions and make amends." According to Anderson's office, attorneys, prosecutors and Westbrook police reached an...
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...Joseph M. Clark 28 Appalachian trail rd Gardners, PA 17324 Phone:717-458-2067 Cell:717-778-7286 Email:joeclark6@gmail.com Experience: Self Employed-Carlisle, PA 06/01/2006-Present Handyman Carpentry, vinyl floors, lite electrical, lite plumbing, wood working, mechanical, lawn and garden work, ect..... Keysonte Pool, Inc-Carlisle, PA 06/03/2007-08/16/2008 construction Build vinyl pools with equipment such as shovels, bob cats, depth monitors, picks, build pools using drills, ground rods, and cleaning pools. Excel-Carlisle, PA 08/17/2006-11/16/2006 Forklift operator/picker I pick and stack cases, then drag to a location, driving a pallet jack, sit down forklift, and standup forklift. Farmers Market- Carlisle, PA 08/01/2005-01/01/2006 Cook/Dishwasher Short order cook, prep, use the grill, flat grill, fryers, cold table, hot table, clean up using dish washer, 3 sink stacking, mopping. Holly Inn- Mount holly springs, PA 12/01/2004-06/01/2005 12/01/2001-12/01/2002 Cook I opened the restaurant, started prep work for lunch and dinner (carving vegetables, using automatic slicer, and knives, washing food, and prepping soups, ran lunch line, preparing food and taking orders. I used a flat grill, fryer, broiler, steamer, convection ovens and cold/hot table, then clean up form the day. Safe Harbour- Carlisle, PA 12/04/2002-11/01/2003 Executive Assistant Office work using the copier, fax, multi-line phone system, computer. Using...
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...EMS in Delaware In Delaware currently, there are only a few areas that are not fully accommodated by Emergency Medical Service (EMS). For both Basic Life Support (BLS) and Advanced Life Support (ALS), services appear, when mapped, to fully cover northern Delaware (in the New Castle County area) with services being offered down the center of central Delaware (in the Kent County area) then splitting into two separate sections in southern Delaware (in the Sussex County area). After reviewing relevant data and maps, it has been decided that the area that needs additional EMS support would be central Delaware, surrounding Dover. Important characteristics of this area that should be noted when considering this option would be the population of this area, the median income, and the response time near these areas. Despite the arguable sparseness of population to the western border and eastern coast of Delaware, Dover and its surrounding area have a population rivalling that of Newark. In comparison to Newark, Dover lacks the abundance of EMS networking that is apparent in the north. The amount of EMS in Dover is simply disproportionate when considering the population of the city. Because of the many people living in Dover and its proximity, there should be heightened coverage in these areas in order to prepare for a time that many people are injured or ill and require transportation or immediate attention. In the end, it would be wise to prepare by having more than enough EMS than...
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...The moment I walked into the gym for tryouts my eighth grade year, I could sense that it was going to be a very intense week. My first impression of the whole colorguard scheme was hard routines, mean girls and a lot of blood, sweat and tears. My impression was put into a whole new perspective once I officially made it into the Cumberland High School Color Guard. I realized that the girls were less intimidating once you got to know them and that they were absolutely great leaders and that they made learning the routines much less stressful. However, the only thing that didn't change was the fact that I would have to put my blood, sweat and tears into colorguard and looking back on all of it now, I wouldn't have wanted to have it any other way....
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...CASE: Cumberland Metal Industries: England Products Division, 1980 Cumberland metals must realize that the potential market development for the new coiled metal pad is huge. First order of business should be to patent the innovation to establish differentiation from the generic and unbranded pads formally available in a variety of materials. The second main concern is not how quickly the different market segments will catch on and increase demand for the innovation, but rather how quickly Cumberland can surpass their current manufacturing limitations. During the first year of the new product line, Cumberland must be strategic; they must develop brand recognition, establish premium pricing, increase demand for the innovative product and be careful not to promise more product than they can initially produce. Two of the most critical segments are the pile hammer manufacturers and architectural and consulting engineers. The pile hammer manufacturers have great industry power by controlling standard quality and safety usage of their equipment. CMI’s metal coil pads contribute to increased performance and safety – two key points the manufacturers can use to boost brand image. The architectural and consulting engineers advise builders on the most efficient industry processes. CMI’s new product has the potential to increase productivity, reduce pile-driving time, decrease safety issues involving extreme temperatures and remove the long term health concerns of working with asbestos...
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...Cumberland Metal Industries: Engineered Products Division, 1980 • CMI was about to introduce a new product – curled metal cushion pads – an integral part of the process of driving piles • Curled metal cushion pads seemed to have more potential than any other product the company had every introduced • A successful introduction to the market could double the sales of the company as well as compensate for a decline of some existing product lines • The key factor was pricing of the new product which would have a significant impact on everything they do with it • Cushion pads prevented the shock of the hammer from damaging the hammer or pile. • Despite the importance of these pads to the pile-driving process, little attention had been paid to them by most of the industry. Hardwood blocks had been used and the performance of them was considered poor. Most of the industry had shifted to using asbestos pads, which performed adequately. • Cumberland Metal Industries (CMI) was one of the largest manufacturers of curled metal products in the country • Overtime, CMI evolved it’s philosophy from selling metal as a finished product to selling products that used it as a raw material • CMI purchased the wire from outside vendors and performed the flattening and curling operations in-house. The advantage gained in the manufacturing process was that any diameter pad could be produced. • CMI persuaded Colerick Foundation Company to try its pads on a project • Colerick first drove a number of pads...
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...Cumberland Pharmaceuticals (CPIX) Company Overview A specialty pharmaceutical company that acquires, develops, and commercializes branded prescription products. Cumberland strives to improve quality of patient care and address unmet medical needs. With a focus on underserved niche markets, including hospital acute care and gastroenterology, Cumberland Pharmaceutical delivers products that serve patients in the U.S. Market and also makes its products available to patients internationally through select strategic partnerships. The product portfolio includes Acetadote® (acetylcysteine) Injection for the treatment of acetaminophen poisoning, Caldolor® (ibuprofen) Injection, the first injectable treatment for pain and fever approved in the United States, and Kristalose® (lactulose) for Oral solution, a prescription laxative. In early 2011, CPIX acquired the rights to Hepatoren® (ifetroban) injection, and have initiated clinical development to treat patients suffering from hepatorenal syndrome, a life-threatening condition involving progressive kidney failure for which there is no fda-approved pharmaceutical treatment. The primary mission is to improve upon patient care with products that offer clear advantages over existing treatments and strive to deliver solutions that help to reduce costs for healthcare providers and ultimately patients. Cumberland Pharmaceuticals was incorporated in 1999 and has been headquartered in Nashville, Tennessee since inception. Cumberland...
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...GKT1 Applications in US and World History Tammy Railsback Four Themes to be Addressed • Geography and the Development/Diffusion of Human Societies-Cumberland Gap • Individuals and Institutions as Mechanisms of Social/Governmental Change-Clara Barton • Historical Systems of Power, Governance and Authority-The Nazi Party • Science and Technology as the Engine of Economic Growth and Development-Gunpowder Geography and the Development of Human Societies The United States: Cumberland Gap Cumberland Gap is an excellent example of geography and diffusion of human society as until its discovery in 1750 the Appalachian Mountains blocked the way of further settlement into the West. History of Cumberland Gap • Natural passage through the Cumberland Mtns. • Formed by erosion from a stream that once flowed through it. • The path used by animals and Native Americans. • First discovered and explored by Dr. Thomas Walker in 1750 (Columbia Encyclopedia, 2013). Road to the West • In 1775 Daniel Boone and party of woodsman marked the Cumberland Gap as they traveled from Virginia to Kentucky. • Up until 1810 the Cumberland Gap was known as “the way West” and saw a steady stream of settlers pass through it. • Between the 18th and 19th centuries the Cumberland Gap was travelled by over 200,000 people migrating west. • The Cumberland Gap remained a major route for travel & trade during the 20th century (Mahaney, 2014). Individuals as Mechanisms of Social and Governmental Change ...
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...Task 1: Geography and the Development/Diffusion of Human Societies Part A: Mesopotamia is regarded as the birth place of civilization. “Historians believe that large civilizations began in Mesopotamia between 4,000 and 3,000 B.C.E.” (Wandrei, 2015). The most significant geographical factor that I feel contributed to the development of this society was the Tigris and Euphrates Rivers. These rivers are part of a larger area referred to as the “fertile crescent” due to its rich soil. The soil is extremely rich due to the large amount of silt (a mixture of rich soil and tiny rocks) deposits left from the rivers during flooding, making ideal farming areas. Although the area was ideal for farming it was still extremely difficult to do due to this regions climate that usually only produced ten inches or less of rain. So with the drought and still occasional flooding, the Mesopotamian society had to learn how to control these factors to be able to succeed in this region. They had to build an irrigation system to help protect their homes from the floods and move water to their fields during the droughts. With this irrigation system it allowed for them to have a surplus in crop. Also, having access to the rivers allowed for them to trade some of their surplus crops to obtain other needed supplies to help continue building their society. “With irrigation and the necessary drainage, southern Mesopotamia became a land of plenty that could support a considerable population” (Edzard...
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...A Mountain Charles Park was a geologist, mineral engineer, who believed if copper was found under the white house, the white house should be moved. Brower was a tall man with a handsome ruddy face and a quiet voice. He was in his late 50’s with his share of white hair. When he was 19 he dropped out of college and disappeared into the Sierra Nevada. Most of his life was spent defending mountain ranges. Park was in his 60’s and he too had his share of white hair. He was once a college athlete and kept his body in shape over the years. He spent a lot of his life in the wilderness. They had came up on a landmark that said “take one more step and you will pass enter a preserved and separate world, you will pass from civilization into wilderness. They followed the path and saw glaciers ahead of them eating thimbleberries and huckleberries as they moved along. In high school Park use to collect rocks and racked up fifty different ore minerals. He wanted to get into mining An Island This part introduces the creator of Hilton Head Island, Charles Fraser, who feed and kept the native alligators around his office. Fraser is described as a short man, heavyset, with dark curly hair. Recreation is his business and business is his recreation. He attended Yale Law School and took a course called Myres McDougal’s Land Use Planning and Allocation by Private Agreement. His family owned much of Hilton Head Island and throughout his years in New Haven, Fraser became obsessed with creating...
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