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Cummunication Practices

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Submitted By kutubsumon
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Executive Summery

This work intends to explore the public relation and communication department under marketing department of Robi. It is an research which gives an over all idea about the activities of the department, in addition this research will find out what the different types (working class, student, housewives, employees) think about the PR activities of Robi.

This research is based on questionnaire. The questionnaire was given from the Robi authority which was a pre-tested questionnaire having 5 questions. The sample technique was stratified random sample. Total 100 respondents from Dhaka city where taken for this research. Based on their answers the analysis has been made. The sample size is divided in to five (5) sub-categories namely student, housewives, working class, agency personnel, and lastly the Robi employees.

Microsoft excel 2003 software was used for all sorts of calculation and graphical representation for the research. Based on the calculation all sorts interpretation and recommendation was given at the end. Each of the questions has its own calculation and diagram in this research paper.

The literature review part was full of secondary information about the research. The terminological definition, explanations of the terms and detail of the departments are clearly described in this part of the research. In addition, company background part is added just for the readers to know more about the company and also the detail of the department of PR & communication.

There are mainly nine activities that are taken care by the PR & communication department. Each of the categories are explained and ranked based on their importance after analyzing the questionnaire. Activities like TV, outdoor, press & publications are the most talked about in this research.

Least but not the last, based on the analysis recommendations are suggested for the PR

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