What is business research? In this individual assessment, I will provide a brief summary of the business research process. I will utilize my experience in the workplace, and through readings from the course materials provided by the university. According to Cooper & Schindler (2011), business research is a systematic inquiry that provides information to guide managerial decisions. In other words, when a company or business needs to make any type of managerial decision like expanding or liquidating, for example, the process of how and what data is collected is all part of business research. It is the information collected that will help managers and business owners make the best decision. While I served in the military for eight years, the U.S. Air Force has practiced business research that has resulted in how the Air Force will proceed in the future. The military uses many ways to collect data. One method they use quite often is by conducting surveys.
The Air Force quality of life is known to be at a higher level than other branches. In an Army barracks you could find up to three soldiers sharing one room. On the other hand, in the Air Force provides one room for every airman. It is this quality of life that keeps retention rates higher in the Air Force rather than the other branches of military. At the same time, though, it is not the Army or Marines main mission to keep retention past the soldier’s first or second enlistment.
As missions and technology change, the importance of business research in the military workplace is high. Our military budget and the data related to funding effects how the managers and military leaders make their decisions. Now that the war in Iraq is over, many of the military contracted companies are going through major changes such as downsizing. Not only are contractors going through changes, but also the military itself