...M4 – MEMBA F15 – Curled Metals Inc. Adolfo Rogel Gabriel Sánchez Gerardo Cabada Problem Identification and Situation Analysis Problem Definition and Objectives Curled Metal Inc. - Engineered Products Division (CMI), Company had grown from selling metal as a finished product to one that used it as a raw material, with sales increase from $750,000 usd in 1991 to over $55 million usd by 2007. To date, CMI strongly relies on Slip-Seal, used as a high-temperature product seal in cars. Even considering CMI 80% market dominance for this product, management moved to diversify. A new product application for curled metal technology, a cushion pad, could be the key for this purpose. After closely reviewing, management needs to define a pricing and channel marketing decision for metal pile cushions utilized during pile driving. The new product it’s a metal pads which has significant efficiency advantages over usual pads available (hardwood blocks) to date in the market. CMI needs to consider several marketing decisions. First, they must determine a method for pricing and ultimately a price for the new metal pads. Second, the company must decide which channels to market the pads based on the selected pricing strategy. Third, CMI must determine how much to invest in manufacturing equipment by estimating market penetration and considering the costs and benefits of investing in pad producing equipment. Situation Analysis and Diagnosis Potential Clients.- The...
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...|DIRECCIÓN COMERCIAL. Curled Metal Inc. | | | | | |- Algunas líneas existentes están en declive | | | | | | |- Muy dependientes de un tipo de producto (Slip-Seal) y un sector (automóvil) | | | | | | | |- El sector presta poca atención a amortiguadores, que se utilizan para el proceso de hincado de pilotes en la construcción | ...
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...The most important issue concerning the management is the price setting of this new product. I suggest the price of this new product should be set at $500.00.this price would attract customer and they get a chance to try it. The other major issue for the managers is to devise a comprehensive strategy to make this product an industry leader in the future. As our product is new but competitive, we need to set a price that could generate reputation as well as confidence in your product by our consumers. After doing research and by testing our product we found out that our product is way reliable in terms of product differentiation, reliability and usage. The most important thing is to save time while changing these pads as the cost grows more with using time which is not necessary. Each time the consumers wants to change a competitors pads it takes them 20 minutes whereas it only takes us 4 minutes. So each time a consumers changes the pad they save 16 minutes. Likewise our product is driven 200 feet per hour as compared to 160 feet per hour which is 23% more per hour. Our price for this product is only $500, whereas if we look at our competitors it is $6000.00 which is again 1200% cheaper. The Cost per set for Conventional Pads= Cost per set × # of set changes for # feet per hour driven = 120 × 50 = $6000 for 160 feet driven per hour The Cost per set for CMI Pads...
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...02/27/2014 Curled Metal Inc.- Engineered Products Division: Case Study Analysis Francesco Panazzolo Fall 2013-2014 Case Presentation Curled Metal Inc. (CMI) faced a pricing and channel marketing decision for metal pile cushions utilized during pile driving. CMI’s approach to metal pads has significant efficiency advantages over currently used pads available in the market. However, CMI has to take into account several barriers to entry into this market. The primary barrier is that most companies viewed role of pads as a necessary accessory or tangent item instead of viewing them as a potentially value adding or cost reducing part of pile driving. In order to penetrate the market, CMI has to alter the point of view of pile driving pads for the opinion leaders, engineering firms, and contractors involved in the decision process. There is several stakeholders to consider, first CMI that need a new successful product to the continued success of the company. The decisions regarding pile cushions could greatly increase the company’s revenues and profits. There are also several secondary stakeholders in the pile driving industry. Secondary stakeholders include pile hammer manufacturers, architectural consulting engineers, soil consultants, pile hammer distributing/renting companies, engineering/construction contractors, and independent pile driving contractors. The workers who drive piles are also stakeholders since the current pads may be hazardous to their health due to heat related...
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...1243.3412 - Pricing Policy 2013, Second Semester Curled metal case Lecturer: Dr. Meir Karlinsky Submission date: May 5th, 2013 ------------------------------------------------- Executive Summary Curled Metal Inc. (CMI) examines a new potential product: using wounded, flattened curled metal as a cushion pad for piles driving hammers. The Decisions the company needs to take are what price should be charged for it, and how to market it to the costumers (channels). The alternatives we've examined are: Perceived value, Differentiation and Contingency value. EVC is the offered solution, with a price tag of XXXXXXX for the 11.5 inch pad. Suggested marketing plan is based on focusing in the 11.5 inch pads and … Main risk is the unsufficient data, which can resolve in a different demand function/market characteristics than expected. Another risk lies with the cooperation of the manufacturer rep's. Situation analysis Company (Product): CMI sells metal-based products. It has developed a special seal for the auto industry, which was a big success and currently holds 80% market share. However, CMI isn't confident with maintaining that percentage, and therefore started looking for other opportunities. This approach led to the development of a cushion pad which allows Pile-hammers to work faster and in a more safety way. Manufactoring process allows any diameter pad to be manufactured from the same band of curled metal, hence – simple and rather flexible process. Customers:...
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...Aligning Strategy and Sales 2012 December 2 - December 7, 2012 Schedule for Sunday, December 2, 2012 Time 11:00 - 3:30 PM 4:00 - 5:45 PM Event Registration Opening & Introductory Case Session Instructor: Frank Cespedes Location McArthur Hall Program Office McCollum 101 Cabot Pharmaceuticals, Inc. (510030) 5:45 - 6:30 PM 6:30 - 7:30 PM 7:30 PM Opening Reception Opening Dinner Individual Preparation McArthur Hall Lounge Kresge South Terrace Copyright 2012 President and Fellows of Harvard College Aligning Strategy and Sales 2012 December 2 - December 7, 2012 Schedule for Monday, December 3, 2012 Time 7:00 - 8:00 AM 8:00 - 8:45 AM 9:00 - 10:15 AM Event Breakfast Discussion Groups Case: Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition Instructor: John Wells Location Kresge Boardroom Assigned Living Group McCollum 101 Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition (796109) 10:15 - 10:30 AM Class Photo 10:30 - 10:45 AM Break 10:45 - 12:00 PM Lecture: Strategy Articulation Instructor: John Wells 12:00 - 1:00 PM 1:00 - 1:40 PM 1:45 - 3:00 PM Lunch Discussion Groups Case: Edward Jones in 2006: Confronting Success Instructor: Frank Cespedes Kresge Boardroom Assigned Living Group McCollum 101 Baker Library McArthur Hall Lounge McCollum 101 Edward Jones in 2006: Confronting Success (707497) 3:00 - 3:15 PM 3:15 - 4:15 PM Break Lecture: Making & Articulating Strategic Choices Instructor: Frank Cespedes 4:15 - 6:15 PM 6:30...
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...PAULSON PRECISION PRODUCTS, INC. TEAM 10 - P2F10 1.a. What price should PPP charge for its pads? • $1300 for Colerick Foundation Company – First purchase. • $1400 for distributors. [pic] 1.b. Explain the reasons for the recommended price. As it is shown on the table above, the economic value for the tests involving 11 ½" pads ranged from $1400 to $1900, which represents the maximum a customer would pay in either case. Because there is not enough data to adequately determine whether the true value for an 11 ½" pad is $1400 or $1900, we should select the lower of the two as the maximum price. Therefore, the upper price limit for PPP's curled metal pad is $1400. On the other hand, if PPP decides to price their product based only on material costs of the existing product, the price would be closer to $167 (6 CMI pads used, $1000 worth of asbestos pads). This results in a pricing range of $167 to $1400, with the lower price recovering fixed costs and a small profit. In choosing the optimal price, PPP should take advantage of the performance and operational benefits that its product offers. Not only are the pads more efficient and last longer, they are easier to handle, reaching temperature that are almost three times less then those of wooden pads. There was significant savings gained by using PPP pads in both tests, ranging from 29 to 35%. Customers should be willing to pay for these benefits, especially when presented to them in terms of their economic...
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...STRATEGY 2015 Articles | Books & Chapters | Cases | Core Curriculum Course Modules | Simulations | Video Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and elearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and publications: ABCC at Nanyang Tech University Babson College Berrett-Koehler Publishers Business Enterprise Trust Business Expert Press Business Horizons California Management Review Crimson Group USA Darden School of Business Design Management Institute European School of Management and Technology (ESMT) Haas School of Business Harvard Kennedy School of Government Harvard Medical School/Global Health Delivery HEC Montréal Centre for Case Studies IESE Business School Indian Institute of Management Bangalore Indian School of Business INSEAD International Institute for Management Development (IMD) Ivey Publishing Journal of Information Technology Kellogg School of Management McGraw-Hill MIT Sloan Management Review North American Case Research Association (NACRA) Perseus Books Princeton University Press Rotman Magazine Social Enterprise Knowledge Network Stanford...
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...ANALYSIS AND OPTIMIZATION OF THE MANUFACTURING PROCESSES WITHIN A TRUSS MANUFACTURING COMPANY THROUGH THE APPLICATION OF INDUSTRIAL ENGINEERING, ENVIRONMENTAL ENGINEERING, AND OCCUPATIONAL SAFETY PRINCIPLES AND TECHNIQUES by ROSMARDY FLORES NARANJO ABSTRACT In spite of remarkable improvements in recent decades, the construction industry and areas related continue to be one of the industries with the poorest safety records. Low statistics in environmental improvements can be also noticed. Organizations that have implemented improvements have integrated big efforts of owners, contractors, subcontractors, and designers. The truss industry is not an exception to this problematic. This industry, which is related directly to the home building industry and has boomed in recent decades, seems to have a lack of controls and regulations. Many of these problems may be linked, for example, to the lack of interest from management to improve and regulate such important areas as occupational safety and environmental hygiene. While past studies on occupational safety, environmental control, and quality control have been conducted in different areas of the construction industry, the truss industry and the owner’s impact on construction safety have not been previously investigated. This paper presents the results of a study within a truss manufacturing company, which was evaluated and studied in the areas of occupational safety, environmental control, and quality control. Data were obtained...
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...cha06369_tn05.qxd 3/4/03 11:05 AM Page 186 technical note five F A C I L I T Y L AYO U T 187 Basic Production Layout Formats Process layout defined Product layout defined Group technology (cellular) layout defined Fixed-position layout defined 188 Process Layout Computerized layout techniques—CRAFT Systematic layout planning CRAFT defined Systematic layout planning (SLP) defined 193 Product Layout Assembly lines Assembly-line balancing Splitting tasks Flexible and U-shaped line layouts Mixed-model line balancing Current thoughts on assembly lines Workstation cycle time defined Assembly-line balancing defined Precedence relationship defined 200 Group Technology (Cellular) Layout Developing a GT layout Virtual GT cells 202 203 Fixed-Position Layout Retail Service Layout Servicescapes Ambient conditions Spatial layout and functionality Signs, symbols, and artifacts 206 207 215 216 Office Layout Conclusion Case: Soteriou’s Souvlaki Case: State Automobile License Renewals technical note TECHNICAL NOTE FIVE cha06369_tn05.qxd 3/4/03 11:05 AM Page 187 FACILITY LAYOUT technical note 187 PLANET EARTH ORBITING THE ASSEMBLY LINE IN A GLOBE FACTORY. THE GLOBES ARE MOVING THROUGH THE FACTORY USING A TRANSPORT SYSTEM SUSPENDED FROM THE CEILING OF THE FACTORY. Layout decisions entail determining the placement of departments, work groups within the departments, workstations, machines, and stock-holding points...
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...MicroBiology- MLT1 LabPaq / Published by: Hands-On Labs, Inc. sales@labpaq.com / www.LabPaq.com / Toll Free 866.206.0773 A Laboratory Manual of Small-Scale Experiments for the Independent Study of Microbiology 50-0222-MB-01 LabPaq® is a registered trademark of Hands-On Labs, Inc. (HOL). The LabPaq referenced in this manual is produced by Hands-On Labs, Inc. which holds and reserves all copyrights on the intellectual properties associated with the LabPaq’s unique design, assembly, and learning experiences. The laboratory manual included with a LabPaq is intended for the sole use by that LabPaq’s original purchaser and may not be reused without a LabPaq or by others without the specific written consent of HOL. No portion of any LabPaq manual’s materials may be reproduced, transmitted or distributed to others in any manner, nor may be downloaded to any public or privately shared systems or servers without the express written consent of HOL. No changes may be made in any LabPaq materials without the express written consent of HOL. HOL has invested years of research and development into these materials, reserves all rights related to them, and retains the right to impose substantial penalties for any misuse. Published by: Hands-On Labs, Inc. 3880 S. Windermere St. Englewood, CO 80110 Phone: Denver Area: 303-679-6252 Toll-free, Long-distance: 866-206-0773 www.LabPaq.com E-mail: info@LabPaq.com Printed...
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...ALSO BY JAMES DASHNER The Maze Runner The Scorch Trials The 13th Reality series The Journal of Curious Letters The Hunt for Dark Infinity The Blade of Shattered Hope This is a work of fiction. Names, characters, places, and incidents either are the product of the author’s imagination or are used fictitiously. Any resemblance to actual persons, living or dead, events, or locales is entirely coincidental. Text copyright © 2011 by James Dashner Jacket art copyright © 2011 by Philip Straub All rights reserved. Published in the United States by Delacorte Press, an imprint of Random House Children’s Books, a division of Random House, Inc., New York. Delacorte Press is a registered trademark and the colophon is a trademark of Random House, Inc. Visit us on the Web! randomhouse.com/teens Educators and librarians, for a variety of teaching tools, visit us at randomhouse.com/teachers Library of Congress Cataloging-in-Publication Data Dashner, James. The death cure / James Dashner. — 1st ed. p. cm. Sequel to: The Scorch trials. Summary: As the third Trial draws to a close, Thomas and some of his cohorts manage to escape from WICKED, their memories having been restored, only to face new dangers as WICKED claims to be trying to protect the human race from the deadly FLARE virus. eISBN: 978-0-375-89612-5 [1. Survival—Fiction. 2. Science fiction.] I. Title. PZ7.D2587De 2011 [Fic]—dc23 2011022236 Random House Children’s Books supports the First Amendment and celebrates...
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...scraping noise . . . Rats, she thought, lighting the glow lamp. The tank brightened to a warm yellow.“Hello,” said Relemar the Hunter. He was trying to smile.This time, she did not suppress the scream . . . BEASTCHILD IS FORLISA TUTTLEAND DANNY JENNINGSAND JACK CORDESAND FOR THE USPOWHICH INTRODUCED USscience fiction by Dean R. Koontzavailable in Lancer editionsTHE DARK SYMPHONY, 74-621HELL'S GATE, 74-656 BeastchildDean R. KoontzLANCER BOOKS NEW YORK A LANCER BOOKBEASTCHILDThe characters in this book are entirely imaginary and have no relation to any living person.Copyright © 1970 by Dean R. KoontzA substantially shorter version of this novel appeared in Venture Science Fiction Copyright © 1970 by Mercury Press, Inc.LANCER BOOKS, INC. • 1560 BROADWAYNEW YORK, N.Y. 10036 Chapter OneIn his onyx-walled room in the occupation tower, Hu-lann, a naoli, had disassociated his overmind from his or-ganic regulating brain. He removed it from all stimuli, in-cluding the cells of his memory banks, where it could not even dream. He slept the perfect death-like sleep that only his kind, in all the myriad worlds of the galaxy, seemed to be able to...
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...Divergent Veronica Roth Dedication To my mother, who gave me the moment when Beatrice realizes how strong her mother is and wonders how she missed it for so long Contents Dedication Chapter One Chapter Two Chapter Three Chapter Four Chapter Five Chapter Six Chapter Seven Chapter Eight Chapter Nine Chapter Ten Chapter Eleven Chapter Twelve Chapter Thirteen Chapter Fourteen Chapter Fifteen Chapter Sixteen Chapter Seventeen Chapter Eighteen Chapter Nineteen Chapter Twenty Chapter Twenty-One Chapter Twenty-Two Chapter Twenty-Three Chapter Twenty-Four Chapter Twenty-Five Chapter Twenty-Six Chapter Twenty-Seven Chapter Twenty-Eight Chapter Twenty-Nine Chapter Thirty Chapter Thirty-One Chapter Thirty-Two Chapter Thirty-Three Chapter Thirty-Four Chapter Thirty-Five Chapter Thirty-Six Chapter Thirty-Seven Chapter Thirty-Eight Chapter Thirty-Nine Excerpt from Insurgent Chapter One Chapter Two Acknowledgments About the Author Back Ad Praise for Divergent Books By Veronica Roth Credits Copyright About the Publisher CHAPTER ONE THERE IS ONE mirror in my house. It is behind a sliding panel in the hallway upstairs. Our faction allows me to stand in front of it on the second day of every third month, the day my mother cuts my hair. I sit on the stool and my mother stands behind me with the scissors, trimming. The strands fall on the floor in a dull, blond ring. When she finishes, she pulls my hair away from my face and twists it into a knot. I note how calm she looks and...
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...G. P. PUTNAM’S SONS An imprint of Penguin Young Readers Group. Published by The Penguin Group. Penguin Group (USA) Inc., 375 Hudson Street, New York, NY 10014, USA. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.). Penguin Books Ltd, 80 Strand, London WC2R 0RL, England. Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd). Penguin Group (Australia), 707 Collins Street, Melbourne, Victoria 3008, Australia (a division of Pearson Australia Group Pty Ltd). Penguin Books India Pvt Ltd, 11 Community Center, Panchsheel Park, New Delhi–110 017, India. Penguin Group (NZ), 67 Apollo Drive, Rosedale, Auckland 0632, New Zealand (a division of Pearson New Zealand Ltd). Penguin Books South Africa, Rosebank Office Park, 181 Jan Smuts Avenue, Parktown North 2193, South Africa. Penguin China, B7 Jiaming Center, 27 East Third Ring Road North, Chaoyang District, Beijing 100020, China. Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England. Copyright © 2013 by Rick Yancey. All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission in writing from the publisher, G. P. Putnam’s Sons, an imprint of Penguin Young Readers Group, 345 Hudson Street, New York, NY 10014. G. P. Putnam’s Sons, Reg. U.S. Pat & Tm. Off. Please...
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