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Current Event Forecasts

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Submitted By moyerl
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Forecasting company sales has proven to have been successful so far for Apple. With the recent releases of the iPhone 5 and iPad 4, Apple seems to be dominating the technology industry and the news of the iPad Mini proves no different.
In 2011 Apple seemed to have lost some of the market share that it had earned with the release of the Android based Tablet. With the added features that Apple has been able to implement into their products, such as iCloud, Retina Display and 4G capabilities, it is forecasted that Apple will once again gain the market share reaching 62.5 percent of global sales (1).
Forecasting relies on being able to take the information gained from past experience and using that knowledge to predict future sales. Apple has seen incredible success in the products that is has offered to the consumers and therefore using past sales data to determine future sales should not have been difficult. However, over the years, Apple has been required to change the methods that it had once used in order to determine its forecasting figures(2). With the ever changing demand of the technology market, past history can no longer be trusted to provide the relevant data to properly forecast future sales. The reasons for this are that there are shorter product life cycles, increased customer demand and increased variety. In order to meet demand, the methods used for forecasting are constantly being updated in order to remain relevant.
This is the same with analysts forecasting future sales for the company as well. It had been previously reported that Apple would slip under the 50 percent market share in 2014(3), but after details of the new iPad Mini were revealed, those figures were changed to reflect the new information presented. It is now believed that with the new offering of the iPad Mini, this will now allow Apple to remain the No. 1 tablet

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