...Salesforce Glossary of Terms Salesforce CRM was originally created for Business-to-Business(B2B) companies, so sometimes a little translation can be helpful to nonprofits implementing Salesforce. Check out this glossary of terms for some basic salesforce definitions and translations. Account: an organization, company, or partner that you want to track — for example, a partner organization, a Foundation, another nonprofit, a school, or a company where your contact is employed. In Salesforce, all contacts are tied to accounts App: short for “application.” Basically, an app is a collection of components such as tabs, reports, dashboards, and Visualforce pages that address a specific organizational need. Salesforce.com provides standard apps such as Sales and Marketing. The Nonprofit Starter Pack or "Nonprofit CRM" is an app from the Salesforce Foundation. You can create a custom app or download other apps like these from the AppExchange. Campaign: a series of tactics and/or programs designed to achieve a certain organizational objective. For nonprofits, this objective might be fundraising, calls to action, client outreach, education, volunteer management or raising awareness. And it might include tactics like mass email, events, direct mail, and advertising. Contact: contacts are those individuals associated with your organization. They can be donors, volunteers, clients, students, etc. Your org can set up multiple contact types. All contacts must be associated to an account...
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...obligation to not mislead consumers and society. One responsibility to the society that Mattel is performing is their commitment to protecting the privacy of their online customers when visiting their website or purchasing a product online. By assuring parents that their children’s privacy will be respected, Mattel demonstrates that that is takes its responsibility of marketing to children very seriously. They are also responsible for product safety, quality, protecting the environment, customs, evaluation and monitoring and compliance. Mattel’s business partners must have high standards for product safety and quality, adhering to practices that met Mattel’s safety and quality standards, which have been seriously violated in the past. Also, because of the global nature of Mattel’s business and its history of leadership in this area, the company insists that business partners strictly adhere to local and international customs laws. Partners must comply with all import and export regulations. The company also seeks to maintain an independent monitoring system that provides checks and balances to help ensure that standards are met. If certain aspects of Mattel’s manufacturing principles are not met, Mattel will try to work with contractors to help them fix their problems. New partners will not be hired unless they meet Mattel’s standards. If corrective action is advised but not taken, Mattel will terminate its relationship with the partner in question. Overall, Mattel is committed to...
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...Javad Kolahdouzan 1081107407 Hammam Saleh 1051108881 Aboualfazl Sharifi 1092701200 Tarig Mohamed 1091106023 ------------------------------------------------- Group Assignment: Pomaly ------------------------------------------------- Marketing and Multimedia BMK3144 Table of contents Executive summary 4 Company description 5 Company history 5 Vision 6 Core competitors 6 Product description 6 CRM 7 Situational Analysis 8 Environmental analysis 8 Legal 8 Technological 9 Market related 10 SWOT Analysis 10 E-marketing strategic planning 12 Market opportunity analysis (MAO) 12 Segmentation 12 Targeting 12 Differentiation 13 Positioning 13 Objectives 13 E-Marketing for Pomaly 14 The Basic Offer and Value 14 Distribution 14 Market Relationship Management 15 The 4p's of Marketing 16 Product 16 Placement 16 Promotion 16 Pricing Strategy 16 IMPLEMENTATION PLAN 17 Marketing Mix (4Ps) 17 Product 17 Place 17 Price 17 Promotion 18 Relationship Management Strategies 18 Marketing Organization (Staff & Department Structure) 19 Program Plans 20 Evaluating and control 22 Evaluation of reaching the customers 22 Selling the application to 25 % of new suitable clients 23 Selling the application to 50 % of all the suitable clients reached in a year 24 Expanding the business and increasing the number of clients by 30 % 24 Executive summary We are Multimedia University’s marketing students and this...
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...670 Dear Mr Sullivan, I am pleased to present to you the report about the current effects of Applications and Ecommerce on newspaper publishers and furthermore strategic recommendations for your company. This report has been prepared according to the upcoming extraordinary session of Chicago Tribune Newspapers CEO’s, Strategic Advisor and the consultancy assistance of McKinsey Strategic Department. This report covers the current situation of circulations and subscriptions regarding the digital era as well as available technologies for newspaper publishers to increase their revenues. Also includes an evaluation of business strategies and activities regarding Chicago Tribunes’ major competitors. This report covers some recommendation for further strategic positioning and investments to create a competitive advantages. In presenting this report, I want to pay tribute to the work of every one of my colleague throughout the strategic department and all journalists within this newspaper. It is a pleasure to find strategies and solutions to keep our business alive and develop further goals. If you have any further questions, please do not hesitate to contact me at any time. Yours sincerely, Zora Bouadjenak; MBA Strategic Advisor Chicago Tribune 1 HOW DOES THE IMPLEMENTATION OF APPS AND E-SUBSCRIPTIONS EFFECT NEWSPAPER PUBLISHERS REVENUES AND THEIR STRATEGIES FOR FURTHER BUSINESSES? A case for Chicago Tribune Newspaper Lectures name: Date of submission: Author’s name: ID: ...
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...end of the day, there surely are other actual and potential threats the company has overlooked: for example, right 2 days before the beginning of the decline the CFO resigned; they didn't properly manage internal control especially regarding the financial closing; they cut the advertising budget during 2009; they have been opening stores without considering cannibalization. While trying to describe the mistakes American Apparel did during the last 6 years, an evaluation of its recovery marketing plan to put the company back on the right track will be made. Company's Strategy American Apparel (from now on APP) is a clothing manufacturing, wholesaling and retailing company headquartered in Los Angeles, founded in 1988 by Dov Charney, who is still its CEO and Chairman of the Board of Directors. During the late 80's and the 90's, when the identity of APP was being modeled, Charney was living his life between Canada, South Carolina and California and that deeply influenced the company: while driven by the initial intention to bring affordable American t-shirt to Montreal people, APP slowly developed interests in fashion to please the young in Los Angeles, yet maintaining its classical and casual evergreen signature that was necessary to thrive in South Carolina.1 The company became soon a must shop for basics fashionable apparel. Following the VALS framework, from a psychographic segmentation point of view APP was, and is still, focusing on the "strivers", and from a demographic one...
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...share knowledge and information. At 3.4 percent of revenue, P&G spends more than twice the industry average on innovation to support its business strategies. 2. How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each. To support the business strategy of innovating and creating new brands entirely from scratch, P&G must find the right tools to support collaboration and innovation. Some of the collaboration system the company's employees and partners use are: * Social networking and collaborative tools popularized by Web 2.0: Allows researchers and scientists from inside and outside the company to work together more easily and efficiently while reducing research and development costs. * Microsoft services that include instant messaging, unified communications, Microsoft Live Communications Server functionality, Web conferencing with...
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...Why Not Now Smart Device & Mobile App Store Boise’s Best Cell Phone Store-Final Draft Alicia Young Keller Graduate School of Management Marketing Management-Section 61681 December 15, 2013 Table of Contents 1.0 Executive Summary………………………………………………………………………....3 2.0 Situational Analysis Overview……………………………………………………………...3 2.1 Market Summary……………………………………………………………………………5 2.2 SWOT Analysis……………………………………………………………………………...6 2.3 Competition………………………………………………………………………………….7 2.4 Product Service Offering……………………………………………………………………8 2.5 Keys to Success………………………………………………………………………………9 2.6 Critical Issues……………………………………………………………………………….10 3.0 Marketing Strategy Overview……………………………………………………………..10 3.1 Mission………………………………………………………………………………………13 3.2 Marketing Objectives………………………………………………………………………13 3.3 Financial Objectives………………………………………………………………………..15 3.4 Target Markets……………………………………………………………………………..17 3.5 Positioning…………………………………………………………………………………..18 3.6 Pricing Strategies…………………………………………………………………………...19 3.7 Market Attack Strategy……………………………………………………………………22 3.8 Marketing Research………………………………………………………………………..24 4.0 Controls……………………………………………………………………………………..27 4.1 Progress Milestones………………………………………………………………………...27 4.2 Market Organization………………………………………………………………………28 4.3 Contingency Planning……………………………………………………………………...28 5.0 Conclusion…………………………………………………………………………………..29 References………………………………………………………………………………………30 1.0 Executive...
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...edition 2015 THE EVENT APP BIBLE The New Version of the Popular Guide to Evaluate, Compare and Understand Event Mobile Apps Table of Contents page 4 8 Preface - by Corbin Ball Introduction 10 13 5 Key Trends in Event Mobile Apps 17 What You will Find In The Event App Bible v3 18 21 Strategy 21 26 The Benefits of Mobile Apps 27 29 From The Trenches: How Event Planners Select and Use Apps 31 Why Develop an Event Mobile App Selection Strategy? - by Michelle Bruno 32 30 Questions to Answer in a Mobile App Selection Strategy - by Michelle Bruno 35 Selection 35 38 Creating the Perfect Request for Proposal (RFP) for a Mobile App - by Michelle Bruno 46 Event App Solutions: Research Methodology 47 Event App Findings 50 Mobile App and Features Glossary - by Becki Cross and Cathy Key 56 App Provider Tables and Features Overview 73 Post Selection Tactics 73 75 Promoting Engagement - by Liz King 76 Considering Usage - by Liz King 77 Solving Wifi Issues - by Liz King 78 Financial Support - by Liz King 78 82 Credits 83 84 Disclaimer 86 appendix - research Why Version 3? Structure of the Event App Bible v3 Event Apps: Hype or Substance? Where are we now? Do You Need an Event App? Purchasing Factors Earning Adoption - by Liz King Data...
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...International Business Pt-PGPM Dr. Ankur Roy Asst. Professor Strategic Management Area Email: ankur.roy@mdi.ac.in INTERNATIONAL BUSINESS The course on International Business is designed for those who intend to pursue a career in International Business and for those who believe, to be successful it is necessary to understand the globalization, its evolution, patterns, drivers and linkages as the future consists of economies that will be absolutely interdependent due to rapid dismantling of all kinds of barriers to trade. For survival, businesses will have to look beyond national boundaries and an international mindset will be required to be developed since the products, services, markets, consumers, collaborators, competitors, logistics, operations, alliances and resources will not be bounded by geographical limitations. This will cut across all businesses and industries without discrimination of being emerging or declining, small, medium or large, slow moving or fast, technology oriented or not, in developed countries or in emerging economies. Additionally, it will provide an insight and understanding of functioning of the increasingly significant international organizations and the international monetary systems; of the uncontrollable forces influencing foreign environments today and changes that have already taken place in the international business arena and are likely to emerge on time horizon in short and in long term. Goals and Objectives: Upon...
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...“Quality is a personal thing. In other words in some organizations quality is deemed to be in the eye of the beholder.” How can service and/or a retail organization reconcile this with the type of service that they attempt to provide to the end user? Supplement your answer with an example from your own real-life personal experience. Quality is a term used widely in business to simply determine whether a product/service is fit for purpose or to satisfy a given need. Quality management systems are designed to ensure firms can create products/services that are fit for their stakeholders. Family of standards like the ISO 8402 and ISO 9000 have similar definitions for the word quality yet, all definitions differ from each slightly. Quality in this context is what these organizations can give to the end user/customer, therefore there brand perception and image will be assessed by these stakeholders. The key elements of Quality are the standard of quality (therefore fit for purpose and satisfy needs) and the value added by quality. Organizations nowadays tend to focus more on quality as it will ensure it can become more competitive than rivals by improvements to quality. Quality assurance, Quality control and Quality management are all carried out to ensure proper quality standards to add value and create a perceptually better product/service. The topic of quality needs to remain a constant narrative throughout this essay, addressing all concepts and including how the business...
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...Essentials of Management Information Systems, 9e (Laudon/Laudon) Chapter 4 IT Infrastructure: Hardware and Software 1) IT infrastructure technology is the set of physical devices required to operate the entire enterprise. Answer: FALSE Diff: 1 Page Ref: 117 AACSB: Use of IT CASE: Comprehension 2) Today, most system and application software is custom built by in-house programmers. Answer: FALSE Diff: 2 Page Ref: 118 AACSB: Reflective Thinking CASE: Comprehension 3) Systems integration means ensuring the legacy systems work with new elements of the infrastructure. Answer: TRUE Diff: 1 Page Ref: 119 AACSB: Use of IT CASE: Comprehension 4) One of the main benefits of moving to mobile business computing platforms is the dramatically lower costs of hardware. Answer: FALSE Diff: 2 Page Ref: 145 AACSB: Reflective Thinking CASE: Comprehension 5) Today most business firms have discontinued operating their legacy systems, and they have been extremely inexpensive to replace with newer technology. Answer: FALSE Diff: 2 Page Ref: 119 AACSB: Use of IT CASE: Comprehension 6) A mainframe is a type of legacy workstation. Answer: FALSE Diff: 2 Page Ref: 119 AACSB: Reflective Thinking CASE: Comprehension 7) Client/server computing is the most widely used form of centralized processing. Answer: FALSE Diff: 2 Page Ref: 120 AACSB: Reflective Thinking CASE: Comprehension 8) In two-tiered client/server architecture, the processing...
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...requires students to provide advice to a client who is currently the sole owner of a for-profit company that reconditions and sells used electronics. The client is considering purchasing a similar company with the vision of expanding into the sales and service of emerging technologies. The target company’s unaudited financial statements contain questionable accounting choices and judgments that appear to enable the company to meet external financial reporting constraints. In their role as financial advisers, students are expected to use critical thinking skills to identify and evaluate questionable choices in the target company’s financial statements. This case is suitable for use in introductory and intermediate financial accounting as well as introductory auditing and assurance courses, and can be used as a context for inclass discussion, as a basis for exam questions, and/or as a writing assignment. Assessment rubrics and Teaching Notes accompany the case for use by instructors. Keywords: financial accounting; policy choices; loan covenants; ratio analysis. THE CASE econd Round Electronics (SRE) is a privately owned company that reconditions and sells used consumer electronics. Its product offerings include home and car audio systems, televisions, and other devices with touch-sensitive monitors, such as smartphones and computer tablets. SRE’s sole owner, Jeff Hasting, started the company 15 years ago after obtaining a degree in electronics repair at a local college. Jeff has been...
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...Chapter 2—Strategic Planning for Competitive Advantage TRUE/FALSE 1. The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers. ANS: F Such a short-range decision is typically a tactical plan or operating decision, not a strategic plan. PTS: 1 REF: 35 OBJ: 02-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 2. The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager. ANS: T PTS: 1 REF: 36 OBJ: 02-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Marketing Plan 3. A firm's mission statement should answer the question, "What products do we produce best?" ANS: F Mission statements should not focus on specific product offerings but on the market or markets served. PTS: 1 REF: 37 OBJ: 02-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 4. A production costs analysis could be a part of a company’s SWOT analysis. ANS: T PTS: 1 REF: 38 OBJ: 02-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 5. Environmental scanning entails the collection and analysis of information about factors that may affect the organization as well as the identification of market opportunities and threats. ANS: T PTS: 1 REF: 39 OBJ: 02-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 6. To be useful, marketing objectives should meet four criteria:...
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...Labs is an IT based company that focuses on traditional software development, web solutions and mobile development. Normally IT outsourcing companies are focused toward web development only so, unlike other, this company focuses on the application for numerous cutting edge technologies, Mobile Devices and tablets (iPad). Sirius Soft Labs is made up of a team of eBusiness specialists with substantial backgrounds in web creative, development, system architecture, e-commerce, mobile app and content management solutions with a wealth of experience in successfully deploying complex website projects in a wide variety of business sectors. Web development as a whole includes web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Sirius Soft Labs provides an expertise on this category of web development. Besides developing and designing this application the company also focus on quality assurance and load testing of the sites to make the sites deliver as it is required to. As today’s world is more inclined to the portable stuff, productive mobile apps, has been a part of their daily needs to make their work easier. Sirius Soft Labs will also provide custom mobile app development according to the client needs. It will also provide and wide range of apps development for iphone, Android, Blackberry and other smart phones. Another essential part of the company would be to provide...
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...annual report STEP 1: The Company Assigned to you Find the most recent annual report online for the Canadian public company assigned to the last 2 digits of your student number as per the table provided below. The annual report obtained from SEDAR must contain audited financial statements and the MDA (management's discussion and analysis). Last 2 Company Assigned digits of your student number 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 Acadian Timber Corp. Acorn Energy, Inc. Adobe Systems Incorporated Advanced Micro Devices, Inc. AEterna Zentaris Inc. Ag Growth International Inc. Agrium Inc. Air Canada AlarmForce Industries Inc. ANI Pharmaceuticals, Inc. Bank of America Corporation Bank of Montreal Bank of Nova Scotia, The Barclays Bank PLC Barrick Gold Corporation BCE Inc. Brookfield Asset Management Inc Caledonia Mining Corporation Canadian Imperial Bank of Commerce Canadian National Railway Co. Canadian Oil Sands Limited Canadian Pacific Railway Limited Canadian Tire Corporation, Ltd Last 2 Company Assigned digits of your student number 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 Gildan Activewear Inc. Glencore Canada Corporation Helix BioPharma Corp. High Liner Foods Incorporated Hydro One Inc. IMAX Corporation Imperial Oil Limited Inovio Pharmaceuticals, Inc. Leon's Furniture Limited Linamar Corporation Loblaw Companies Limited Lojack Corporation ...
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