...CRM IN HOTEL INDUSTRY WELCOMGROUP MAURYA SHERATON Customer Service is now more fashionably called Customer Relation Management. ITC Maurya Sheraton has been following an unstructured form of CRM with a narrow focus of serving the customer well and in a most efficient manner. The concept of Customer Relationship Management has a broader focus of not only serving the customer but also creating the customer and retaining him for measurable and substantial returns. CRM is a vast subject where the concept of one to one marketing is supported by Database Marketing. MAURYA SHERATON DEFINES CRM AS “Customer Relationship Management is a process of managing customer relations in an organized way”. They aim at managing “each moment of truth” that is experienced by the customer. According to Mr Hariharan there are various contact points where the hotel comes in direct contact with the customer which are known as ‘Touch points’ in the CRM language. These touch points are considered important as there is direct interaction with the customer and they provide valuable input to the hotel. The input provided by the customer has to be captured in such a way that it becomes information and can be used by various processes within the hotel. This can be done with the help of technology and the aim is that whenever there is a customer interface with any of FIELD PROJECT CRM IN HOTEL INDUSTRY those processes they are able to use that information...
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...acknowledging and fixing mistakes when made. The culture also encourages employees to take responsibility for customers’ satisfaction. Shangri-La Philosophy was to develop local talent to world class expectation. The company launched its culture training program. * Care Module 1: Shangri-La Hospitality from caring people. * Care Module 2: Delighting Customer * Care Module 3: Recover to Gain Loyalty * Care Module 4: Take Ownership The three-tier compensation structure was designed to support organizational goals at various levels. At the first level, compensation included a salary and a bonus. The bonus was tied to financial results to help hotels reach goals. Compensation for the second tier, level two and three employees, was linked to financial results and, more specifically, to customer satisfaction and customer loyalty scores, which were key indicators of how well Shangri-La executed its strategy. In the third tier, level four and five employees, there was a common bonus pool that linked compensation not to individual performance, but to an overall company performance. Shangri-La’s five-level organizational structure was also supportive of its strategy execution as it allowed them, within limits, to directly address guests concerns. At each level in the organization employees had a specific dollar amount that could be used to address customer requests that might fall outside of normal operations. The front-line managers and employees were introduced...
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...Resource Practices In Hotel Industry Visit hrmba.blogspot.com allmbastuff.blogspot.com for more project reports, notes, presentations etc. INTRODUCTION TO HOTEL INDUSTRY One of the fastest growing sectors of the economy of our time is the hotel industry. The hotel industry alone is a multi-billion dollar and growing enterprise. It is exciting, never boring and offer unlimited opportunities. The hotel industry is diverse enough for people to work in different areas of interest and still be employed within the hotel industry. This trend is not just in India, but also globally. Modern hotels provide refined services to their guests. The customers or guests are always right. This principle necessitated application of management principles in the hotel industry and the hotel professionals realized the instrumentality of marketing principles in managing the hotel industry. The concept of total quality management is found getting an important place in the marketing management of hotels. The emerging positive trend in the tourism industry indicates that hotel industry is like a reservoir from where the foreign exchange flows. This naturally draws our attention on HOTEL MANAGEMENT. Like other industries, the hotel industry also needs to explore avenues for innovation, so that a fair blending of core and peripheral services is 1 Human Resource Practices In Hotel Industry made possible. It is not to be forgotten that the leading hotel companies of the world...
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...ecognition Programs [pic] Nothing could be truer than J. Willard Marriott's adage, "If you take care of your associates, they will take care of the customer, and the customer will keep coming back..." This is one of Marriott International's most important and enduring principles. The company's Awards of Excellence program is one of the ways Marriott celebrates its associates and how the company especially honors those associates and business units that exemplify this legendary spirit to serve the customer, the community and coworkers. In 2011, we celebrate the 25th anniversary of this prestigious recognition program. [pic] |[pic] | |J. Willard Marriott Award of Excellence | | | |[pic] | | | |[pic] | | ...
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...Total Travel Service Specialist Mayflower Group Corporate Profile Cor orporate ofile e CAR RENTAL & AUTO LEASING AIRLINE TICKETING CORPORATE INCENTIVE TRAVEL MICE COACH HIRE CHAUFFEUR SERVICES HOLIDAY PACKAGES MM2H HOTEL RESERVATIONS About Mayflower Group Established since 1960, Mayflower today is a total travel service specialist and transportation solutions provider in Malaysia, offering a diverse range of products and services for individuals and corporations on leisure and business travel. As the pioneer in the Malaysia car rental industry and the first to introduce luxurious air-conditioned coaches in the country, Mayflower has since grown to become one of the largest fleet owner for ground transportation with a nationwide fleet size of over 2800 vehicles comprising of sedan cars, MPVs, tour vans and air-conditioned coaches. With a wide network of branches and support from foreign and local partners, coupled with a work force of over 550 dedicated employees throughout the country, Mayflower is committed to fulfil its vision of being the market leader and strives to surpass the needs of clients and business partners. We are? h0 Mayflower is a subsidiary of Warisan TC Holdings Berhad, a public listed company on the main board of Bursa Malaysia. The Group consists of the following companies: • Mayflower Acme Tours Sdn Bhd • Mayflower Holidays Sdn Bhd • Discovery Tours (Sabah) Sdn Bhd (Managed and operated by Mayflower Acme Tours Sdn Bhd) •...
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...Airport customers services Airport customers services Wherever people may be traveling, for whatever reason, the journey can be elevated considerably by encountering warm smiles and friendly, efficient service from the moment they enter the airport. Airport Customer Service help passengers and their bags get from the front door to the terminal gate to onboard the aircraft, ready for an on–time takeoff. Nowadays you can book flight from your home just follow these steps : Go to the website of the airline you choose , write your flight destination .Then choose the time you want to travel at. After that , choose your ticket type. Then full your information and choose the payment method . now you get your ticket all you have to do now is to print your ticket. daa is committed to providing the best possible services and facilities for visitors to the airport - to both passengers and those accompanying or meeting them. This commitment is offered in partnership with a number of other service providers including the airlines, handling agents, concessionaires and other government agencies. As part of our effort to provide a safe, clean and welcoming airport environment, daa continuously monitors customer feedback and satisfaction through both extensive market research and direct customer feedback. Customer Care staff are also available at locations throughout the airport concourse to assist visitors with any requirements they may have. Our customer Information Desk...
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...Fundamentals of Strategy - Case Study 2 1. What elements contributed to the success of the sustainability concept of Scandic Hotels? • The Scandic Hotel has many aim and visions. The most important one is to offer simple and accessible accommodation. In order to achieve it, they want to simplify their procedures, be present on the locations where people are travelling and taking care of the customer’s needs. • They want to be more than just a hotel. They want to be an inspirational place for people, and also, be a place of meeting for those inspired people. People travelling for business or pleasure should come to Scandic Hotels. They desire that people are going to become increasingly conscious of the choices they make thanks to Scandic services. • According to them, people should opt for Scandic because they are an economic, social and environmental organisation. • They want to follow a sustainable development. In a first part, showing how well they manage the stakeholder’s money by creating financial value. In a second part, reducing Scandic’s environmental impact. In a third part, showing that they contribute as a member of society, in an ethical way. • Most of those missions are relevant. It describe the path that the organisation should take. However some point are not enough clear. For instance, there is a lack of details for the reducing of the environmental impact and even more for the ethical way they want to follow. It should be even more develop than the...
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...Challenges Student number: 13024107 Word account: 1823 Introduction With the development of the economy, people are paying more and more attention to quality. Within operations, ‘quality conformance means consistently delivering services and products in line with their design specifications which, in turn, reflects customer needs’ (Hill and Hill, 2012). There are many different kinds of quality. The economic environment is constantly changing, and forty years ago, manufacturing was of major importance to the total economy. However, the service sector is now the dominant employer and a major driver of economic growth. Approximately 70% of economic activity comes from the service sector (Beckford, 2010). As a result, the quality of service is becoming more essential in a company’s ability to maintain profitability and continued success in business. According to Kelemen, ‘Service managers face different challenges as compared with production managers.’ Service managers face more challenges because of the increasing importance of the service sector. Efficient quality management can help organisations to attract new customers and to retain former customers. It is hard to describe what good quality actually is. David Garvin (1984) listed eight dimensions of good quality: 1. Performance 2. Features 3. Reliability 4. Conformance 5. Durability 6. Serviceability 7. Aesthetics 8. Perceived image. This essay will firstly discuss the theories used to measure service quality, then evaluate...
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...Hotel companies' contribution to improving the quality of life of local communities and the well-being of their employees Paulina Bohdanowicz1 and Piotr Zientara2 Correspondence: Paulina Bohdanowicz, E-mail: paulina_bohdanowicz@yahoo.com 1has a PhD in energy technology (Royal Institute of Technology, Stockholm, Sweden) and a PhD in social science (University of Gdansk, Poland). Bohdanowicz is currently working in the industry and guest lecturing at tourism and hospitality schools. 2has a PhD in economics (University of Gdańsk, Poland), MA in HRM (College of Europe, Bruges, Belgium), Diploma of Economics (Paris Chamber of Commerce, France), DEUF (Jean Moulin III University, Lyon, France). He is currently lecturer in HRM at Gdańsk Higher School of Administration and consultant for small and medium-sized enterprises. Received 10 December 2008; Revised 10 December 2008; Published online 9 March 2009. Top of page Abstract The aim of this paper is to discuss the question of how hotel companies contribute to improving the quality of life in host communities and the well-being of their employees. A number of research techniques were employed, which allowed to see what the hospitality sector has done to further the aforesaid end. The findings are placed into the context of corporate social responsibility (CSR), and it is argued that, in recent years, hotel companies have gone to great lengths to improve the quality of life in local communities and the well-being of their employees...
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...Emerging Indian Hospitality Sector: A study of NCR hotels Shiv Mohan Verma, Asst. Professor. HRCTGI Ravi Kumar Singh, Asst. Professor. HRCTGI Abstract Today, big name brands are embracing new technologies and adjusting their budgets in some surprising ways. Using mass production, network broadcasting, nationwide transport and chain retailing, marketers are driving consumption among the rapidly increasing population. The emerging trends in marketing have been caused by multiple factors like advent of MNC’s in India, changing industry structure or increasing media penetration to Indian homes. Marketers today acknowledge the value of knowing the customer and retaining customer relationship. This paper explores the changing dynamics of the Hospitality Sector, its ever-increasing focus on innovation along with the reasons causing the changes. The paper will address everyday questions faced by marketers in the rapidly evolving marketplace. Introduction The economy has moved decisive to a higher growth phase. Till a few years ago, there was still a debate among informed observers about whether the economy had moved above the 5 to 6 per cent average growth seen since the 1980s. There is now no doubt that the economy has moved to a higher growth plane, with growth in GDP at market prices exceeding 8 per cent in every year since 2003-04. Over the last five years there has been a sharp acceleration in the growth of per capita income, almost doubling to an average...
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...------------------------------------------------- Issues: » Understand the role of an organizational philosophy and culture in the development of human resource policies in a multinational organization » Get insights into the HR best practices of a large global service organization » Understand the role of employee development programs for retaining employees and improving organizational productivity » Appreciate the benefits that accrue to an organization through the use of employee-friendly policies ------------------------------------------------- The Spirit to Serve Once, when a customer checked in at an Anaheim Marriott hotel, she was in a very disturbed state of mind. It was on her way to the hotel that she learnt of her sister's death. The worst part was that she had to wait the whole night at the hotel to board a flight the next morning. As she checked into the hotel, Charles, who was looking after room service, asked her why she was upset. On hearing her reply, he assured her of any help she might need through the night. Soon after, Charles returned with a pot of coffee and a piece of apple pie, at his own expense. He also handed her...
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...“Listening to customers must become everyone’s business. With most competitors moving ever faster, the race will go to those who listen and respond more intently”. -Tom Peters, Thriving on Chaos Chapter 1: Conceptual Framework for CRM What is Customer Relationship management? Before we begin to examine the conceptual foundations of CRM, it will be useful to define what is CRM. A narrow perspective of customer relationship management is creating a team relationship among sales, marketing, and customer support activities within an organization. Another narrow, yet relevant, viewpoint is to consider CRM only as customer retention in which a variety of after marketing tactics is used for customer bonding or staying in touch after the sale is made. Shani and Chalasani define relationship marketing as “an integrated effort to identify, maintain, and build up a network with individual consumers and to continuously strengthen the network for mutual benefit of both sides, through interactive, individualized and value-added contacts over a period of time”. The core theme of all CRM and relationship marketing perspectives is its focus on co-operative and collaborative relationships between the firm and its customers, and/or other marketing actors. CRM is based on the premise that, by having a better understanding of the customers’ needs and desires we can keep them longer and sell more to them. Growth Strategies International...
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... |4 | | |Inputs in Training and Development |5 | | |Importance of training and development |8 | | |Training Process |10 | | |Methods of training |13 | | |Case Study I: Hotel Taj President |18 | | |Case Study II: Hotel Hilton Towers |20 | | |Analysis of the case study comparisons |22 | | |Conclusion |23 | Nature of Training and Development In simple words, training and development refers to the imparting of specific skills, abilities, knowledge to an employee. A formal definition of...
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...organisation 8 10. the role of management could play in dealing with the changes 9 11.Conclusion 10 1.Introduction JD Wetherspoon plc was founded by Tim Martin who opened the first JD Wetherspoon pub in 1979. In 2002, its share price rose to more than ten times its original value. Although JD Wetherspoon was successful in the past, it was facing much more problems by the start of the twenty fist century. JD Wetherspoon has made some changes in many aspects which conclude its operation .As a result; JD Wetherspoon is successful in remaining a successful business. 2.The possible strategies adopted by organisations and its environment Diversification strategy: this is where we market completely new products to new customers. There are two types of diversification—related and unrelated diversification. Related diversification means that we remain in a market or industry with which we are familiar. Unrelated diversification is where we have no previous experience in the market or industry. The appropriate environment of this type of strategy is also can be divided into two pieces. First , the related diversification ,there is company is focusing on the soft drinks, it is a good idea to enter the alcohol drinks markets. This is a new markets...
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...Session 1. What makes Google Googley? The case highlights how the strategy and business model of Google have been supported by various aspects of organizational behavior, such as structure, talent, culture, and leadership. In this way, it fits very well with the guiding framework of OB that we have adopted for the course. The major aspects of the case concern the company’s unique combination of organizational elements and how this configuration has given the firm a strong and vibrant culture that is now threatened by growth. The doubling of the company’s size has put the entrepreneurial spirit and ethos of the firm in danger, and the narrative of the case, Kim Scott, joined in 2004 and has seen how the company has changed. The vision and energy of the founders is obviously apparent in the case and the ability to recruit, develop, motivate, and retain first class talent from its early days through to its major corporate status is a strong theme. The attraction to the firm is about the mission and ambition of the corporate values and purpose, as well as the personal freedom within the company, highlighted by the practice of allowing employees one day per week to pursue their own projects. Google, according to the founders, `is not a conventional company; we do not intend to become one’. Google’s key levers for managing culture are: Recruitment • Highly intelligent, not necessarily experienced college graduates from major schools and `smart friends’ • Experience...
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