...company has projected a 15 percent decline in quarter-on-quarter sales for Q1. GameIncorp had conducted an in-store survey. The objective was to understand the buying behavior of its target market. Buyers ranked “product quality” and “ease of purchase” above “affordability” as factors that influence a purchase the greatest. GameIncorp has scheduled a meeting the following Monday with your team at their headquarters in New Delhi. The company is looking for insights about the market and what it could do in the coming years to become competitive again by 2018. Perform a detailed analysis with the data provided by the company. Campus Maverick—Round 1 1 Industry data: Competitor data Sport equipment industry growth rate (%CAGR) and Profit Margin (PM) in % (2015) Sport Revenue spilt by region of top players in % (2015) Projected Growth PM West PM East PM South PM North Cricket 9 12 19 22 20 North South East West Overall CAGR Market share in% Football 21 24 13 19 27 Comp 1 21 26 21 32 8 22...
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...Omni Channel Report for French Connection * * * * * * Contents page 2. introduction and situation analysis 3. the 3 c’s 5. the 4 p’s 6. push and pull strategy and e-marketing channels, vehicles and platforms 7. the 4 S’s of the web marketing mix 8. objectives and strategies and ecommerce model 9. market research 12. developed ideas and conclusion 13. references and appendices * Introduction Through element one of this report, there will be research, exploration and evaluation into French Connections current multi-channel strategy. It will show the commercial benefits of an onmichannel marketing plan and how it can make French Connection a more commercialized business with greater commercial benefits. It will also look into French Connections multi-channel objectives and strategies and identify the means, mode and opportunities to develop an Omni-channel strategy. French Connections Situation Analysis * The 3 C’s Customer Profile Charlotte McCormack is 25 and studied teaching at Bath Spa University. She works at a primary school in Cardiff. She lives with her long term boyfriend, Daniel, who works as a sports psychologist. She prefers to go into store rather than shopping online. She likes casual clean style pieces that are easy to wear but extremely stylish. She always makes time to work out. She has a healthy eating, organic lifestyle and likes to make juices for...
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...the following business goals: 1) Increasing the number of on-site customers 2) Gaining recognition as a fitness industry expert with an emphasis on the strength and conditioning field Recognizing that the stated business goals require different strategies and different metrics, this proposal is broken down into two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Bit.ly Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through consulting, strategy and executing in cooperation with Client, Agility Marketing LLC will direct the proper implementation of Social Media channels that will further build the brand, loyal customer base and community. Some of the activities that will be included in...
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...this report it to provide an analysis and evaluation of the role of the Internet on the fashion industry as well as comparing and contrasting the e-marketing mix strategies of two competing e-businesses Nike Inc and Sass & Bide. Firstly, the report will critically analysis the roles of the Internet on the Fashion Industry. Secondly, the report will highlight ways in which the Internet has significantly changed the way the Fashion industry operates. Thirdly, the report will analysis and compare the product mix strategies of both Nike and Sass & Bide. Fourthly, the report will analysis and compare the price mix strategies of both Nike and Sass & Bide. Fifthly, the report will analysis and compare the promotion mix strategies of both Nike and Sass & Bide. Sixthly, the report will analysis and compare the place mix strategies of both Nike and Sass & Bide. Seventhly, the report will summarise the key findings from the analysis of Nike and Sass & Bide. Lastly, the report will outline whether superior marketing mix strategies are found in either Nike or Sass & Bide. * The report is successful in highlighting the varied roles the Internet has within the Fashion industry and how it has significantly changed the way the industry operates. * The report demonstrates differences between the e-marketing mix strategies of Nike and Sass & Bide that allow each business to have success, profitability and growth * The report allows for...
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...Information Systems in Your Career Case 1: UPS Global Operations with the DIAD 1. List the various ways that DIAD improves customer service. Faster pickup and delivery schedules. Real-time tracking of packages based on bar code technology, and using Wi-Fi and cellular connections; a local Bluetooth network to connect the driver with the truck. GPS built into the unit to help drivers locate delivery and pickup locations. Color screen for customer to read shipping documents. 2. Write out the steps a package takes from pick-up by a UPS driver to delivery including the role of DIAD, the UPS Data Center, and the UPS Package Center. • Smart label created • Information sent to processing center • Information processed—stored, address corrected • Information matched to dispatch plan • Package is sorted • Another label is printed specifying delivery truck and position on truck • Geo software used to continuously update dispatch plans for trucks based on current load • Information is displayed on the DIAD IV identifying drop off order, position on truck • At delivery, package scanned. Information sent wirelessly to processing center • Customers sign on the dotted line on the DIAD IV. • Main processing centers store complete track of package for customer tracking 3. What role does wireless communication play in the UPS systems? DIAD IV is wirelessly connected to the main processing...
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...enjoys possessing more than 47% market share around the world. (About Nike - The official corporate website for NIKE, Inc. and its affiliate brands., 2015) Nike’s mission is to bring inspiration and innovation to every athlete. According to Bill Bowerman, “If you have a body, you are an athlete”. Besides that, Nike’s corporate responsibility mission is to help the company to achieve profitable and sustainable growth and to protect and enhance the brand and company. Besides that, Nike’s corporation has over 700 shops around the world and it has many offices in 45 countries outside the United States. Most of the factories are located at Southeast Asia such as Indonesia, Taiwan, China, Malaysia, Thailand and etc. Nike produces wide range of sports equipment. The first product which produces by Nike was the track running shoes. Nike was currently made shoes, jerseys, shorts and etc. Nike has recently introduced cricket shoes “Air Zoom Yorker”, designed to be 30% lighter than their competitors. In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind. 2.0 Nike Corporate Responsibility Strategy 2.1 Employment Aspect In living up to societal expectation, it has been debated that Nike experiences negative publicity to abuse the workers in hazardous...
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...Basics and Perspectives of Sports Marketing Table of contents Index of figures ........................................................................................................ III 1. Differentiation and evolution of dedicated sports marketing ........................... 1 1.1. Historical development and modern definitions ............................................... 1 1.1.1. Historical development ........................................................................... 1 1.1.2. A broader definition ............................................................................ 3 1.2. Distinctiveness of the sports market compared to traditional markets ............. 3 1.2.1. Characteristics of the sports market ................................................... 4 1.2.2. Characteristics of the sports product .................................................. 4 1.2.3. Characteristics of the sports consumer .............................................. 5 2. Defining a marketing mix ..................................................................................... 5 2.1. Analysis phase and market segmentation ....................................................... 5 2.2.1. The traditional four p’s ........................................................................ 8 2.2.2. Additional domains of sports marketing ............................................. 9 3. Current Developments and future perspectives ............................................
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...history. In front of over 50,000 fans at Suncorp Stadium, Brisbane Roar came from behind to score two goals in the dying minutes of the match, going on to win in a dramatic penalty shootout. Eugénie Buckley Chief Executive Officer Brisbane Roar We Reach Your Community Football is Australia’s largest grassroots participation sport and continues to grow each year. 1.7 million people play football in Australia. That’s 400,000 more people than AFL, Rugby League and Rugby Union combined. Brisbane Roar connects with over 350,000 people each year from Brisbane to Cairns through our community programs. We Reach Women Football is the fastest growing female participation sport in Australia. Westfield W-League matches are broadcast nationally on ABCTV and eight Brisbane Roar players featured in the 2011 FIFA Women’s World Cup. Almost 40% of attendees at Brisbane Roar matches are female. In 2011/12, we are aiming to become the first Hyundai A-League club to win back-to-back premierships, however doing business with Brisbane Roar provides more benefits than just being part of a winning team. Football reaches your customers like no other Australian sport can. We Reach Asia The Asian Football Confederation has 46 member countries with a combined population of over four billion people. As participants in the 2012 AFC Champions League, Brisbane Roar will host at least three matches against clubs from China, Japan and South Korea. We are working closely with Government to create...
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...permit the use of this script for standardization purposes by the SBM Partnership and the Institute of Leadership and Management’. Signed: Name: GEETIKA WALIA Date: 12th March 2015 Geetika Walia, 11th April 2015 Page 2 of 36 DSBM_IU/0115/SE/Douglas Green Table of Contents 1 INTRODUCTION ..................................................................................................................................................4 2 STAKEHOLDER ENGAGEMENT ............................................................................................................................6 2.1 2.2 INTERNAL STAKEHOLDER ANAYLSIS TOWARDS POSSIBLE CHANGE IN CURRICULUM AT SCHOOL “A” .....8 2.3 EMERGING PATTERNS OF INTERACTION WITH STAKEHOLDERS ............................................................. 11 2.4 3 IMPORTANCE OF ENGAGING STAKEHOLDERS ...........................................................................................7 CONCLUSION ON STAKEHOLDER ENGAGEMENT FOR SCHOOL A ........................................................... 12 UNDERSTANDING STRATEGIC MARKETING..................................................................................................... 13 3.1 3.2 EVALUATING MARKETING ORIENTATION AT SCHOOL “A” ..................................................................... 14 3.3 MARKETING...
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...Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America (Baxter & Schwartz, 2012). The research conducted will influence what I believe to be true and that is that NASCAR is successful as an organization when it comes to the areas of competitive advantage, change management, diversity management, recruitment and selection, compensation and benefits, and organizational climate. These organizational aspects are truly more important than a company’s financial state because they play a large role in the lives of their employees and customers, and these issues can help to determine the future state of the organization...
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...The use of social media by young Australians has become increasingly popular. This essay will show that social media can have many benefits to young Australians by enabling them to engage with peers, the creativeness it brings out and enhanced learning opportunities. Cyber bullying and privacy issues are some of the challenges that can arise with the use of social media. Firstly Social Networking is becoming more important in schools and universities day after day, because it offers more opportunities of learning and now on teachers take advantage of social networking skills to create discussion forums, videos, class blogs, tutorials etc. Also team -working with students and teachers through online social network it is really helpful, students are able to build stronger school communities and teachers can give extra information to a group of students same time. Facebook, Email sources (Gmail, Hotmail, live, yahoo, and student email) are often used by teachers to contact and communicate with students for out of discussions , feedback, difficulties, and also submission to due assignments when there is no class the day the assignments due. Student can have interchange of different ideas and also it is a big chance to improve them mental level and keep them busy in a way not to get bore. Although student of all age level can explore topics, articles, that they may interested online. Making connections of other students with same interests can learn from each other and swap...
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...BUSHOR-881; No. of Pages 9 Business Horizons (2011) xxx, xxx—xxx www.elsevier.com/locate/bushor We’re all connected: The power of the social media ecosystem Richard Hanna a, Andrew Rohm a, Victoria L. Crittenden b,* a b College of Business Administration, Northeastern University, Boston, MA 02115, U.S.A. Carroll School of Management, Boston College, Chestnut Hill, MA 02467, U.S.A. KEYWORDS Social media; Traditional media; Online ecosystems; Marketing communications; Marketing metrics; Consumer engagement and interaction Abstract Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns in an effort to reach consumers where they ‘live’ online. However, the challenge facing many companies is that although they recognize the need to be active in social media, they do not truly understand how to do it effectively, what performance indicators they should be measuring, and how they should measure them. Further, as companies develop social media strategies, platforms such as YouTube, Facebook, and Twitter are too often treated as stand-alone elements rather than part of an integrated system. This article offers a systematic way of understanding and conceptualizing online social media, as an ecosystem of related elements involving both digital and traditional media. We highlight a best-practice case study...
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...ACCT 4400 Dr. Robertson Case Set 2 Spring 2016 Case Set 2 covers issues related to risk assessment, planning, and substantive tests, and consists of the following cases: Case 2-1: Risk Assessment Case 2-2: Planning Phase Analytical Procedures Case 2-3: Substantive Tests and Documentation Case 2-1: Risk Assessment Today is April 8, 2016, and your firm is currently in negotiations to renew the contract to audit Smith Corp. for the 2015 fiscal year (Smith uses a 12/31 year-end). Smith manufactures electronic components and sells these products to manufacturers of cell phones, e-readers, and tablets. The Smith family founded the company, which originally manufactured components for radios, in the 1930s. The grandchildren of the founder had no interest in active management of the company, and it went public in the 1990s under different management. Your firm has audited Smith for ten years, and has always issued standard, unqualified opinions for both the financial statements and internal controls during this time. New federal regulations concerning the disposal of manufacturing byproducts will impact Smith’s manufacturing process this year by limiting Smith’s ability to sell these byproducts to other companies. Furthermore, the company will have to incur costs to implement new methods of waste disposal. In combination, these issues related to the new regulations are material. To keep up with the rapid advancement of technological developments in its industry, Smith has invested...
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...Factors 2.9 Employees 2.10 Social and Environmental Policies General Development of the Business 3.1 Retail Business Developments 3.2 Financial Services Business Developments 3.3 Other Business Developments Capital Structure 4.1 Description of Capital Structure 4.2 Market for Securities Dividends Security Ratings Transfer Agents and Registrars Directors and Officers Interests of Experts 1 1 2 10 11 12 12 13 13 13 15 15 16 16 21 21 23 23 24 25 26 27 27 32 32 33 i 3. 4. 5. 6. 7. 8. 9. 10. Legal Proceedings and Regulatory Actions 11. Additional Information ANNEX A – Audit Committee Mandate and Charter Certain brands mentioned in this report are the trade-marks of Canadian Tire Corporation, Limited, Mark’s Work Wearhouse Ltd., FGL Sports Ltd. or used under license. Others are the property of their respective owners. CAUTIONARY NOTE REGARDING FORWARD LOOKING INFORMATION This Annual Information Form, and the documents incorporated by reference herein, contain forward-looking information that reflects management’s current expectations related to matters such as future financial performance and operating results of the Company. Forward-looking statements are provided for the purposes of providing information about management’s current expectations and plans and allowing investors and others to get a better understanding of our financial position, results of operation and operating environment. Readers are cautioned that such information may not be...
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...members of the target market do not know they exist. As a result, the first major goal of any promotional campaign is to attract the attention of potential customers. FreeCigs will use three forms of advertising (TV, Billboards, and online Social media to promote brand awareness. The strategies and objectives of the brand awareness are the following. Objective: Increase brand awareness by up to 80% within 2 months of the campaign among 20 to 35 years ABC1. Communication mediums Event Sponsorship Mass-communication and non-personal elements, such as advertising and sponsorships tend to be used more heavily to stimulate awareness and lead to brand exposure and brand recognition. This happens due to their efficiency in reaching large numbers of potential customers. Freedomciggs will be sponsoring events such as extreme sports, rally races, and fashion shows where one of the main audience is the young target market and where fashion, exuberance, and self-expression are the main theme. Booths will be set up in each event accompanied by interactive visual displays showing the slique design and packaging of the e-ciagretts. Also, on display will be small snapshot pictures of young e-cigarretes users socializing enjoying some “vapors” indoors or of a woman smelling her boyfriend’s clothes and appreciating the non-smelling feature of the e-cigarrets. In the case of rally racing, racing video games and racing simulations sponsored by Freedomcigs will be used in racing cars to draw people...
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