...FOCUS ON CUSTOMERS Our brands main strategy is customer based. We follow the philosophy of “Loyal Customers Matter” and try our best to keep our current customers satisfied even after sale. According to recent research we have found that • Acquiring new customers can cost as much as five times more than satisfying and retaining current customers • A 2% increase in customer retention has the same effect as decreasing costs by 10% • Customer profitability tends to increase over the life of a retained customer We also offer customised service plans to our customers. Service Plans can more than double service business that typically bleeds to the aftermarket, while also having a profound impact on retaining the young, traditionally dealer-averse, service shopper’s business. * Research shows 56% of consumers with a prepaid or “complimentary” service plan are likely to continue servicing at dealership after expiration. * Roughly 1 in 4 U.S. vehicle owners have a dealer prepaid or free service plan * 62% of those that use plans for “all” maintenance are likely to stick with their dealer Now the question arises, Why do customers Leave? Among new-vehicle owners who switched vehicle brands for their latest purchase, 33 percent indicate that their previous brand didn’t offer the type of vehicle they wanted Although this is a primary reason for switching, other key reasons relate to dissatisfaction with the previous vehicle, including the vehicle costs too much to...
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...CRM system stands for customer relationship management system and can roughly be explained as a system which enables the management of a business’ interactions with customers. CRM systems allow companies to create strategies that help increase customer satisfaction. Through a combination of people, processes and technology CRM systems allows companies to manage their relations with customers. In order to implement a CRM system all department, those that are involved with the customers and those that are behind the scene, have to collaborate in unison to increase profitability by increasing customer satisfaction and decreasing operational cost that are found to be unnecessary after extensive customer information is obtained and analyzed. In order to implement an effective CRM system or in other words become customer focused one needs to watch out to four major steps. These steps in chronological order are communal coordination, serial coordination, symbiotic coordination and integral coordination. Though “skipping stages might appear to speed up the process, in the end it denies the organization the sure foundation it needs to build a lasting customer-focused mind-set.” In order to get a better understanding of customers in order to increase efficiency and profits companies must first create a “centralized repository of customer information.” By doing so companies collect all the necessary information and standardize it throughout the firm then organize the collected information...
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...Using Technology Name Institutional Affiliations Today, many companies use social media to attract the current and new customers. If a company sells to the public, there are good chances that many of the customers, as well as, prospective customers are buying online (PWC, 2015). Online social media offer a low-cost way of reaching and influencing a wide customer base. Some of the social media that can be used to reach customers include Facebook, Twitter, and LinkedIn. Facebook and Twitter will help in sharing information about the new mobile application available that will allow them to quickly purchase the product or the service. On the Facebook page, pictures and videos of the new mobile application can be shared to help the customer to understand how the application works after installing it on their phones. The mobile operating system that can be designed for this application is android; however other operating system such as windows OS and iPhone OS can be used as well. A study has shown that android is a great choice for designing this kind of application in phones because of its ease of development, as well as, customization unlike other mobile operating systems such as Apple. The other reason for using this operating in designing the application is because it is an open source operating system thus mobile developers can easily use it in designing any application for any mobile platform. Definitely I would prefer designing the system using software that will...
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...develop talent within the organization both options have positive and negative outcomes. Developing existing talent within the organization would be a way for the company to slow down and concentrate on making sure they hold on to their strong company culture. Tanglewood stores want to keep their culture in focus and are proud of their high employee morale and participation, and I recommend developing existing talent within the company. b. Hire yourself vs. Outsource ii. Tanglewood is focusing its attention on centralizing its human resource department and has recently hired two educated individuals to help with reinforcing and improving the human resource function. Therefore, it would be beneficial to utilize these new additions to Tanglewood and not let the hiring be done by an outsource agency. Since Mr. Perrone and Mrs. Gonzalez have been informed of the weaknesses of the staffing process they are knowledgeable on what type of employees would be valuable for Tanglewood. c. External vs. Internal Hiring iii. Tanglewood is committed to providing maximum values and a strong culture for its employees. Tanglewood also wants their customers to experience a unique and personable shopping experience. Consequently, internal hiring will be beneficial for this company because it strives to employ the most qualified and committed individuals. Internal hiring boosts motivation, morale, and performance which helps form exceptional employees. d....
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...a.Rich set of br& associations (Strength)-Care, mildness, reliability, gentleness, protection, high quality, feeling good & reasonably priced. The NV woman- reflected in Ads as “clean, fresh & natural” b.Used by entire family (Favorability)A universal, unisex acceptance satisfying multiple needs -Strongly ssociated with shared family experiences:Mother & child relationships, family vacations on the beach c.Caretaker of skin (Uniqueness) Caring & protective-Sun lotion , Men’s range. Source of Equity- NV Crème ‘s unique water in oil emulsion - snow-white in color. NV name from Latin word- “nives” - snow. NV products - blue color background with white lettering - extended from the NV Crème tin.NV’s core br& associations – “mildness & caring” – .Correlated with the key skin needs of consumers ii.Enjoyed high degree of confidence & goodwill iii. Reliability,quality & honesty. NV’s br& associations fit with the values of the consumer- Desire for fairness, authenticity, openness & belonging. NV name - synonymous with skin care & protection Variation through product classes NV - Exploited the strength of NV Crème br& associations & transferred it to other product classes- Positioned with a promise to contain the core br& associations of NV Crème - With some new benefit provided by the product 1992 : NV crème - largest contributor to total revenues(22%)The newer product lines had each made significant contributions...
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...global/domestic reach, customer base, sales channels, product offerings, customer asset management, organizational culture and technology of these organizations were different in nature. When Top management overlooks the consequences of their decisions and risks involved, it only guarantees an eventual failure. Following ad-hoc process, poor co-ordination between business units and absence of any business model proved fatal for Citigroup. Business firms must not ignore the cultural differences while providing a set of services in different parts of the world. Tailoring its product offerings to suit the socio economic needs of their clientele should always be under consideration before actually pitching it into the market. One of the major reasons of failure for Citigroup was the lack of client profiling. National cultures vary in many dimensions across the world e.g. Asian countries are more collectivism oriented whereas Western European states are more individualistic. Citigroup ignored absolutely anything which might have given them any idea about the insight of the target audience. Customer centricity and the respect of the people are key elements for the survival of any firm. Decisions should never be solely based on a tempting idea; aftermaths are needed to be analyzed as well. The collapse of banking sector added more misery to Citigroup’s condition. Adverse consequences for global economy further exposed the lack of a proper business model to follow and the need to focus on individual...
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...entrepreneurs. To indicate where their customers for this new market would come from, they drew the 5 adjacent market segments: corporate, higher education, startup ecosystem, institutions, and adult learning skills that they believed their future customers were in today. So to illustrate this they drew these adjacent markets as a cloud surrounding their company. (Unlike the traditional X/Y graph you can draw as many adjacent market segments as you’d like.) Steve Blank Your startup at the center Then they filled in the market spaces with the names of the companies that are representative players in each of the adjacent markets. Ads not by this site Steve Blank Fill in the segments Then they annotated the private companies with the amount of private capital they had raised. This lets potential investors understand that other investors were interested in the space and thought it was important enough to invest. (And plays on the “no VC wants to miss a hot space” mindset.) Steve Blank Show capital raised Finally, you could show the current and projected market sizes of the adjacent markets, which allows the startups to have a “how big can our new market be?” conversation with investors. (If you wanted to get fancy, you could scale the size of the “petals” relative to market size.) Steve Blank Show sizes of adjacent markets The Petal Diagram drives your business model canvas What the chart is saying is, “we think our customers will come from these markets.” That’s...
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...Version focus A simplicity manifesto in the Age of Distraction Leo Babauta focus: about about focus T his book, “focus”, is by Leo Babauta, creator of zen habits and mnmlist. It was written publicly, online, in small bursts, with feedback from readers throughout the writing process. It would be much worse without their wonderful help. dedication The book is dedicated to my grandfather, Joe Murphy, who lived a life that inspired me, and whose death has left a gap in my life ... and to my grandmother, Marianne Murphy, who I love deeply and whose strength and kindness have always pointed the way for me. uncopyright All content of this book are in the public domain. I hereby waive all claim of copyright in this work; it may be used or altered in any manner without attribution or notice to the me. Attribution, of course, is appreciated. To clarify, I’m granting full permission to use any content on this site, including the chapters of my book, in any way you like. I release my copyright on this content. While you are under no obligation to do so, I would appreciate it if you give me credit for any work of mine that you use, and ideally, link back to the original. If you feel like spreading a copy of this book, you may do so without payment. 2 full version This is the free version of this ebook, which can also be found at focusmanifesto.com. The full version of the ebook contains additional chapters: 1. creativity and practicing deep focus 2. finding...
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...Oral presentation of the book you’ve read You will hold a presentation of about 5 minutes. Your presentations must include: A thesis: Create a thesis based on what is typical for, or of particular importance in, your novel? The thesis indicates the focus of your presentation: Examples of different types of focus: The development of the main character, an important theme, author vs. novel, the book in the context of a series or in relation to a genre, the book and the movie based on it, etc. An introduction where the book and thesis is presented, a main body where the thesis is discussed and a conclusion/ending where you sum up your main ideas. Your presentation could include: A power point, pictures on small posters or similar visual aids. A small reading of a central or particularly descriptive paragraph. Be creative! Good luck! VURDERING For å få 5-6 på denne presentasjonen må du vise evnen til å snakke fritt om en bok du har lest. Presentasjonen må ha en funksjonell struktur og du må vise evne til å diskutere bokas innhold og tematikk med gode argumenter og med språklig presisjon. Språklig må du vise god grammatisk kontroll og presis uttale, samt vise et godt og variert ordforråd. For å få 3-4 på denne presentasjonen forventes det også en god struktur og at man presenterer noenlunde fritt fra manus. Innholdsmessig må man vise enkel diskusjon eller presentasjon av argumenter. Språklig er det rom for en del feil, men man må kommunisere...
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...The main focus of this article was on two different types of cheating. The 2 types were planned cheating and the panic cheating; they compared and tested both in online learning and Traditional classroom setting. They also listed the differences between the online classroom and the traditional classroom. The steps one would take to prevent planned cheating are to have more confidence in oneself when writing papers, also having enough time to complete the assignments on time. As for steps for the panic cheating it was concluded that this form of cheating did exist in online learning as this practice is more reserved for the classroom setting For the second article I used academic honesty as the keyword in my article search. The title of the second article was: The culture of cheating: from the classroom to the exam room. The authors were Danielsen RD; Simon AF; Pavlick R. This article was published in March of 2006. No there was not a peer-review done on the paper. I found this article using the EBSCOhost database The focus of this article is on all different types of cheating. To list a few of the different types: Copying from another student during an examination, copying a paper from a file or from a purchased paper and presenting it as original work, asking another student for the answers to an examination question, purchasing or receiving notes from a fellow student and using material from another student's paper without giving bibliographic credit. How to take steps to...
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...who are determined and motivated to continue their studies despite of their undesirable situation. They are trying hard in their studies for them to avail scholarships available in different colleges and universities programmed for deserving students but others unluckily did not avail due to limited slots given. How these students continue with their quest living with quality of life? Are there any options available for them? The most common phrase we heard from common people is: we can continue with our studies later but this time we have to work first, let’s be practical. The focus of today’s students is to enroll for one or two years then apply for work because the minimum requirements is college level but soon they will realize how important is education and most probably the realization came in late of their lives, that’s the real thing. People spend too much in shorter plans and they did not focus on the longer one. Parents also lacks of motivation for them to encourage their students to continue. Why?... because they didn’t have it during their time. So, this time what can we do to resolve this kind of situation? What if there are lots of students who are determined to pursue their dreams. Can they sustain their studies until they have it? It has been observed here in Consolacion Community College since its opening on 2010 that there are lots of students who are poor but deserving students who are willing to...
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...Methods of the Ssu-Ma (author unknown) both focus a lot on a sort of “code” for warriors during warfare. My question is what is the best way to raise troops? These two readings explain different answers to my question, but to answer it myself I would say the best way to raise troops would be to not focus solely on things such as strength or marksmanship, but to focus also on the mindset of a troop and how to pull through in times of difficulty and how to respect warfare and their unit and how to face fear and overcome obstacles. Taira Shigesuke writes about how, first and foremost, a warrior should consider it his first concern to keep death in mind at all times. But you don’t just have a duty to the military; you have to fulfill your loyalty to your family as well. Unlike the warrior ways described in the Ssu-Ma, Samurai warriors focused day and night on their duties as a warrior, whether they were a farmer, or merchant, etc. They always carried a sword with them as to always be prepared and keep death in mind at all times. Education was not important early on, and even 12 and 13 year olds were learning martial arts instead of focusing on becoming literate. Their sole focus was the way of a warrior. Now, however, those born in the present era focus on literature and reading and writing from the time they are seven or eight in times of peace. A big difference between the Ssu-Ma and the code of the Samurai is how much the Samurai focus on their familial duties. They are taught...
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...with authority, there could be many challenges. Challenges refer to some different thoughts which are happened between the superiors and the subordinates. The dilemma is whether do as what the boss told or follow the original heart. This dilemma is the main focus of Tom and Frank’s case study, ‘Challenge the boss or stand down?’ (2011). ‘Challenge the boss or stand down?’ concerns a general issue in the company D7 Displays. A rising star Tom challenged his new boss Frank in the public, and they have different opinions. Tom is facing the dilemma which may lose his job, and he has to choose a better method to solve this issue. As a diligent employee, Tom wants to do his best and gain reliance from his boss. He argues that the airline kiosk business is hurting by the web service and the only way to compete is developing the kiosk-based services which could make profit or provide more benefits. However, Frank, who is his new boss, is firmly holding the different opinion. Frank points out that the airline kiosk business presents a mature market and clients will not resign it. In addition, the hotels and car rental markets are wide open, and the company should develop these areas. Frank asserts that Tom was out of line and focus on the part not belongs to him. Advice about this dilemma is given by two experts, Jeffrey Pfeffer, a professor from Stanford University and Paul Falcone, president of human resources at Time Warner Cable. Both of these experts consider that Tom should...
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...accumulated overtime (mostly through habit), in part two, (here on working with a ‘liberated’ voice); to go through a developmental process which focuses on range and power (viz. the ‘resonating ladder’), in part three; to turn focus to the breathing apparatus and thereby develop an awareness and sensitivity to different ‘areas of breath’ in the body and, in part four; to bridge the connection of this work to text and acting. Through this approach, Linklater states that the general aim of the book is to “present a lucid view of the voice in the general context of human communication and to provide a series of exercises to free, develop and strengthen the voice – first as a human instrument, then as the human actor’s instrument” (Linklater, p 1). This essay will summarize some of the major points of the book, offer briefs descriptions of some of the exercises and determine whether this book could be useful to the aspiring actor who is interested in learning more about the craft of voice and speech. Linklater claims that the particular approach of this book is something that has evolved over a number of years and is largely the result of the work of Iris Warren; a pioneer in the science of voice production because of his emphasis on turning the focus of voice work from external physiological knowledge to internal psychological understanding. Though heavily influenced by Warren, Linklater’s book also draws...
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...PASCUAL, Kerick Russel B. PHOTO1 Th 3:00pm – 6:00pm PARTS OF A DSLR CAMERA After getting hold of a DSLR camera, start by memorizing the name of the different parts before you start using it. A proper understanding of the names and functions is the primary step toward improving your photography skills. (Reported by: Ryosuke Takahashi) 1: Shutter Button Press this button to release the shutter. The shutter button stroke is divided into two stages: press the button down halfway to activate the AF function, and press it down fully to release the shutter. 2: Lens Mount This is the section for connecting the exchangeable lens to the camera body. Attach the lens by sliding it along the surface of the mount. 3: Mirror Light entering through the lens is reflected from this mirror toward the viewfinder. The mirror is movable, and flips up immediately before a shot is taken. 4: Battery Compartment Load the supplied battery here. Insert the battery with the orientation of the battery terminal aligned with that inside the camera. 5: Tripod Socket This is a socket placed at bottom of the camera body for attaching the camera to a commercially sold tripod. The size of the screw is standardized, so a tripod by any manufacturer would be usable. 6: Lens Release Button Press this button when you want to detach the lens. The lens...
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