Submitted To:
Boulevard9 Resort & Spa, Nadiad
July, 2012
CENTRE FOR MANAGEMENT STUDIES
DHARMSINH DESAI UNIVESITY NADIAD
ACKNOWLEDGEMENT
I express my sincere thanks and gratitude to Mr. Ajit Singh, General Manager, Boulevard9 Resort & Spa, Nadiad, for giving us an opportunity to work in their organization.
I am speechless when I have to express my sincere thanks to Mr. Harsh Bhatt, Front Office Manager, who has been a great inspiration and motivating factor throughout the duration of our internship. He has been the mentor for all of us and gave us a plenty of opportunities to explore and learn.
I also convey my sincere sense of obligation and thanks to the Head of Department of Centre for Management Studies, DDU Nadiad Dr. Naresh Patel for giving me an opportunity to work on this project.
I owe my deep sense of gratitude to respectful organization guide Mr. Rejoice Thomas (Human Resource Manager)
I am also thankful to Prof. Mansi Rathod, the coordinator of summer internship project.
Words are boundless to express my cordial thanks to faculty guide Prof. Frince Thomas Sir for the encouragement and valuable guidance during the course of my project work.
I would also like to give my special thanks to Mr. Sanjay Patel (Sales Executive) of the organization for his support & encouragement.
I am thankful to entire staff of Boulevard9 Resort & Spa, Nadiad for their helpful guidance and support throughout the project duration.
EXECUTIVE SUMMARY
1. Title : Customer Profiling and Customer Persona
2. Organization : Boulevard9 Resort & Spa, Nadiad
3. Company Guide : Rejoice Thomas
4. Faculty Guide : Frince Thomas
5. Student’s name : Renish Adesra
The Problem Statement:
Boulevard 9 Resort and Spa has been newly opened at Nadiad which can prepare its
