...BM College Of Management and Research, Indore “Major Research Project” (Submitted towards the Partial Fulfillment of Master of Business Administration Awarded by DAVV, Indore) ON "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” BM College Indore MBA IV Semester 2011-2013 Project Guide Research Student PROF.SONU AGRAWAL Nitin Sahu MBA IV Semester BM College Of Management and Research, Indore (i) CERTIFICATE This is to certify that Nitin Sahu has undergone project entitled "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” towards the partial fulfillment of his/her two years Master Degree of Business Administration (MBA) Successfully. He has carried out this project with full sincerity and dedication and the work is original and genuine. Project Guide Director (BMCMR) External Examiner PROF.SONU AGRAWAL BM COLLEGE OF MANAGEMENT AND RESEARCH, INDORE (ii) DECLARATION I hereby declare that project entitled “An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV “is authentic and I have put in my efforts meticulously to make this project to come up to the expectations and pragmatically viable. I also ensure that the research work done by me is completely original and analyzed by me and have not been copied from any other source. Research Student Nitin Sahu MBA IV Semester...
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...Customer Satisfaction with DTH Services in India Ref.No.: QM0006 Customer Satisfaction with DTH Services in India Since Cable TV entered India in 1992, entertainment on television has grown rapidly. Out of the 71 million TV households in 1999, 32 million had access to Cable TV. However, along with the soaring viewership, complaints on quality also increased. Digitalisation of Cable TV took a new form when Direct-To-Home (DTH) was launched in India in 2003. The DTH service is an encrypted transmission. It is a digital satellite service that provides television services direct to subscribers anywhere within the country. Unlike the regular cable connection, the SetTop-Box (STB) decodes the encrypted transmission. Since it makes use of wireless technology, programmes are sent to the subscriber’s television direct from the satellite. This eliminates the need for cables and cable infrastructure. DTH service is particularly effective in remote areas, where cables and even normal television services are poor or nonexistent. These services provide the finest picture and sound quality. Like the quality of any modern movie theatre, DTH also provides the best quality surround sound. Although DTH services were proposed in India way back in 1996, it was not permitted until 2003. The government rejected approval to DTH due to concerns over national security and cultural invasion. To prevent the implementation of DTH service, even the cable operators had heavily lobbied the ...
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...sound music to the ears of all the DTH service providers planning to increase their market share many fold. The potential of DTH in Indian market is seemingly substantial. This has motivated us to undertake a market research project to analyze and assess the future prospects of its acceptability and growth in India. To make our project comprehensive and to make our results conclusive, we have done a thorough analysis in terms of in-depth primary and secondary research. Scanning through articles pertaining to DTH in newspapers, magazines and internet; interviewing dealers and marketers, sales executives; getting questionnaires filled by 250 respondents; we are confident that our findings present the facts as they are. The whole project has been so designed that it not only meets the requirements of our course curriculum, it also will be useful to existing and coming DTH service providers. CONCLUSION The study write about the topic in brief clearly reveals that the DTH retailers are concerned with the change in the profit margin, brand name and sales demand which lead to change in the perception level of the Dish TV retailers. Similarly a change in the profit margin, brand name and sales demand will also lead to change in the satisfaction level of the Dish TV retailers as found from the survey. While incase of the customers it can be concluded that the DTH subscribers are satisfied with the performance of their respective DTH service providers be it Tata Sky etc etc...
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...Study & Analyzing Customer Buying Behavior in the changing DTH Environment Dish TV India Pvt. Ltd. Submitted by Tamal Kundu Academic year 2012-14 2012163 NIILM CMS Mentored by Prof. Ritu Srivastava NIILM CMS Greater Noida Certificate of Completion from Faculty Guide This is to certify that Summer Project Report on “Study and Analyze the consumer buying behavior in the fast changing DTH environment” prepared by Tamal Kundu Roll No. 2012163 of PGDM 2012-14 Batch is his genuine effort under my guidance and supervision. Signatures of mentor Signature of Student Mentor: Prof. Ritu Srivastava Name of Student: Tamal Kundu 2 DECLARATION I Tamal Kundu, a student of NIILM-CMS hereby declare that I completed my Summer Project titled, “Studying & analyzing the customer buying behavior in the fastest changing DTH environment” in the duration of six weeks i.e., from 20th April 2013 to 31st May 2013 under the able guidance of Mr. Mukesh Chaudhury & Mr.Gautam Sinha. The information presented here is correct and true to the best of my knowledge. Name: TAMAL KUNDU 3 ACKNOWLEDGEMENT I would like to express my heartiest thanks and appreciation to all those who were associated with my summer project which enhanced my knowledge and understanding of the corporate world greatly. First of all I would like to thank our president Dr. S. Neelamegham (NIILM-CMS) for giving us an opportunity of having this corporate exposure for 6 weeks. I would also like to...
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...Table of Contents I. Introduction 2 II. DTH Industry in India 3 Industry Snapshot 3 Major Geographical Regions 3 Key market trends 3 Typical price points 3 Market share of key players 3 Growth Drivers 3 Future Outlook 3 Porter 5 forces model for DTH Industry 4 Supplier Power 4 Buyer Power 4 Competitive Rivalry: 4 Threat of Substitution: 4 Threat of New Entry: 4 Tata Sky: The Subject of Market Research 4 Segmentation 5 Targeting 5 Positioning 5 SWOT Analysis 6 Field Study and Survey 6 Online Survey and Results: 7 Marketing Mix 8 Product: 8 Price: 8 Promotion: 8 Place: 8 Conclusion 8 References 8 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Bunty’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized...
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...Chapter 1 (Introduction) INTRODUCTION:- The way DTH reaches a consumer's home is different from the way cable TV does. In DTH, TV channels would be transmitted from the satellite to a small dish antenna mounted on the window or rooftop of the subscriber's home. So the broadcaster directly connects to the user. The middlemen like local cable operators are not there in the picture. DTH can also reach the remotest of areas since it does away with the intermediate step of a cable operator and the wires (cables) that come from the cable operator to your house. As we explained above, in DTH signals directly come from the satellite to your DTH dish. Also, with DTH, a user can scan nearly 700 channels! DTH offers better quality picture than cable TV. This is because cable TV in India is analog. Despite digital transmission and reception, the cable transmission is still analog. DTH offers stereophonic sound effects. It can also reach remote areas where terrestrial transmission and cable TV have failed to... From slums to high rises, interior villages to the swankiest locations, one consumer electronic appliance that you’ll see in Indian homes is the TV. A report from a market research firm pegs TV sales at 1.87 corer units in 2011, with a growth rate of 9 per cent per annum. In the mid 80s, after the Asian Games had kicked off the television revolution in India, the content provider was the state channel Doordarshan. There were no...
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...Table of Contents I. Introduction 2 II. DTH Industry in India 3 III. Porter 5 Forces Model For DTH Industry 4 IV. Tata Sky: The Subject of Market Research 5 V. Tata Sky: STP 6 VI. TATA Sky: 4P’s Model 7 VII. Field Study and Survey 8 VIII. SWOT Analysis Of Tata Sky 9 IX. Online Survey and Results: 10 X. Conclusion 10 XI. Recommendation 10 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Babloo’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized entertainment industry. Slowly, with more revenue being put into private cable TV channels, quality of TV programs increased by leaps and bounds. Doordarshan struggled to survive against the onslaught of the private TV channels. With the cable TV operators slowly increasing their reach...
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...DTH IN INDIA y www.trai.gov.in y Dish TV India limited result quarter ended June 30, 2010 y y y y y y y y y y y y y y y y y y y y y y y http://en.wikipedia.org http://economictimes.indiatimes.com www.dddirectplus.in www.indiandth.com www.airtel.in www.rapidtvnews.com http://b4tea.com http://trak.in www.tatasky.com http://googleads.g.doubleclick.net www.indiadth.in http://www.indiantelevision.com/headline aug108.php http://dthnews.mediadir.in http://dataxisnews.com http://news.outlookindia.com http://www.pitchonnet.com www.bigtv.co.in http://www.sundirect.in http://www.sundirect.in http://www.d2h.com http://www.ddinews.gov.in http://www.bigtv.co.in http://www.dishtv.in WHAT IS DTH? INDIAN DTH INDUSTRY OVERVIEW: DIFFERENT PLAYERS IN INDIAN DTH SPACE PROFILE OF DIFFERENT PLAYERS: DD DIRECT+: DISH TV: SUN DIRECT: TATA Sky: AIRTEL DIGITAL TV: BIG TV: VIDEOCON D2H: MARKET SHARE OF DIFFERENT PLAYERS: MARKETING STRATEGIES OF DIFFERENT PLAYERS: SWOT ANALYSIS: STRENGTH: WEAKNESS: OPPORTUNITIES: THREATS: CABLE TV VS DTH: INNOVATION IN DTH: CONSUMER CHOICE: REVENUE FACTOR: SUBSTITUTES: GOVERMENT POLICIES: LATEST RECOMMENDATIONS BY TRAI: DTH FORECAST: REFERENCES: y Economic growth of the country in general and rising disposable income levels. y Gradually liberalizing attitude of the government. y Greater interface with international companies . y Privatization and growth of the radio industry . y Advancement in Technology . y Favourable regulatory...
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...sound music to the ears of all the DTH service providers planning to increase their market share many fold. The potential of DTH in Indian market is seemingly substantial. This has motivated us to undertake a market research project to analyze and assess the future prospects of its acceptability and growth in India. To make our project comprehensive and to make our results conclusive, we have done a thorough analysis in terms of in-depth primary and secondary research. Scanning through articles pertaining to DTH in newspapers, magazines and internet; interviewing dealers and marketers, sales executives; getting questionnaires filled by 250 respondents; we are confident that our findings present the facts as they are. The whole project has been so designed that it not only meets the requirements of our course curriculum, it also will be useful to existing and coming DTH service providers. Research Methodology Our report is an integral part of my Market Research paper, 3rd Semester of my Bachelor of Business Studies (BBS) course at Shaheed Sukhdev College of Business Studies, D.U. this project has been prepared under the guidance of our subject teacher, Mrs. Preeti Rajpal Singh. The project aims to understand the consumers’ perception about cable service providers and the attributes they would like to associate with television entertainment. We also aim to understand the perception of users of the DTH technology about the various DTH service providers. India, with its booming...
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...report is the indispensable part to complete BBA program. This report is based on my research and the objective of this project is to give overview of marketing strategy of Wateen Telecom to provide DTH television services to viewers in Pakistan. Analysis carried out on TV and cable market in terms of size and growth, covering different segments present in the market. It includes introduction of company and product, external and internal environment, market and competitor analysis, and marketing mix. “TABLE OF CONTENTS” Marketing Introduction 1 Vision 2 Mission Statement 2 Corporate values 3 Business Line 3 Management profile 4 Market Segmentation 5 Geographic Segmentation 5 Demographic Segmentation 6 Target market and Target market strategy 7 Target Market: 7 Target Market Strategy: 7 Revenue figures 8 Market Position 8 Marketing mix 11 Four P’s 11 BCG Matrix 14 SWOT Analysis 15 Product Life-Cycle 19 Conclusion 21 References 22 ------------------------------------------------- Marketing “Marketing is the process by which companies create value for the customers and build strong customer relationships in order to capture value from customers in return.” It is the process of performing market research, selling products and/or services to...
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...CHAPTER I INTRODUCTION 1.1 INTRODUCTION TATA SKY Incorporated in 2004, Tata Sky Ltd is a joint venture between Tata Sons.. and 21st Century Fox. Tata Sky DTH endeavors to offer Indian viewers a world-class television viewing experience through its satellite television service. As we talk about DTH which stands for Direct-To-Home, it's a system that allows you to have a personal dish antenna how cable operators do, except it's much smaller in size, this antenna can be fixed on your terrace and receives transmissions directly from a satellite, hence it is called as a direct to home service. Direct to home is different in the way of size of the antenna require is much smaller, the city will have less wires from one building to another and you have the flexibility of moving out without searching for new cable operators. Secondly, the focus of this research is on the Advertisement, which is a crux of any market economy, plays a pivotal role in the economic progress of a nation. Advertising is indeed the only direct method, which helps to reach masses of potential buyers. Advertising, being dynamic, changes with changing methods of distribution and consumption. Advertisements have become the part of life for everyone as a listener through some media or other. In the present era of information explosion and media influence, these advertisements play a major role in changing the settled perception...
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...Report on Air Tel Company Introduction Bharti airtel is a leading telecommunications company with services in 20 countries across south Asia, Africa and the channel islands.it was established in 7 July, 1995 as a public limited company, its headquarter is in new Delhi, India and employed 15,563 people approximately. The Bharti airtel have been organized their businesses into four strategic business units by the services such as Airtel Tele media (fixed line), mobile services, digital TV and enterprise services means carrier and services to corporates. This company ranks amongst the top 4 mobile service companies in terms of its customers. In India, company offer products include 2G, 3G, and 4G mobile services, mobile banking, DSL broadband services, DTH, fixed line services, national and international long distance services to transporters through enterprise services and it offers 2G,3G wireless services and mobile banking services. Airtel had approximately 299 million subscribers at the end of June 2014(Airtel.in, 2014) Bharti airtel limited offers its services to the customers under the name, Airtel brand and is running by Sunil Bharti Mittal.it is the first telecom company to get Cisco gold certification, to earn this certification company had to meet the requirements which is set by Cisco, it includes networking proficiency, satisfaction among customers, services( slide share.net,2014)Company’s proportionate revenues are Rs.229, 616 million ,audited 30, june2014 and the...
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...factors can be uncontrollable This may result to low motivation levels and dissatisfaction with ones work. The human resource department to communicate the attendance policy clearly to the employees. At the same time it has to develop HR policies to raise the motivation levels of employees and decrease absenteeism due to culpable reasons. The reason for absenteeism can be divide into two category: Internal (within the individual) Internal causes can include serious accidents and illnesses, transportation problem, stress, low morale, poor physical fitness, inadequate nutrition and personal problem. External (within the company) External causes range from poor working conditions, boredom on the job, lack of motivation, lack of job satisfaction, guaranteed salary and workload. There are various factor that effect that influence an employee to be absent from the work 1. Personal attribute : The attitude one carries to work says a lot about the person. Employees with strong workplace ethics will respect work and appreciate the contribution they make to their companies. 2. Age : There are some employees who are young and restless. They want to spend their time with friends, With age people gain experience which make them more focuses and responsible. 3. Seniority : The employees who are already working in the organization seem to be more comfortable with the environment of the organization culture. On the other hand new hires are more prone to taking ad hoc breaks...
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...VERTICAL INTEGRATION IN TV BROADCASTING AND DISTRIBUTION SECTOR IN INDIA: A COMPETITION AUDIT ___________________________ INTERNSHIP PROJECT REPORT SUBMITTED BY: AAKSHITA BANSAL AMITY LAW SCHOOL, AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI UNDER THE GUIDANCE OF: Dr. K. D. SINGH DEPUTY DIRECTOR (LAW) ____________________________ NEW DELHI JULY 2013 ACKNOWLEDGEMENT This report is an effort made by me with the astute guidance of my mentor,. His valuable inputs and constant encouragement has inspired me to carry out this research fruitfully. He gave me his valuable time to discuss the facets of this topic and guided me towards an enlightening and holistic research. I also put on record my gratitude towards the library staff, which has provided me help and access to all the resourceful material for my research. I am indebted towards Competition Commission of India, for providing me an opportunity to have a learning experience. AAKSHITA BANSAL 1 DISCLAIMER This project report has been prepared by the author as an intern under the Internship Programme of the Competition Commission of India for the period of one month from 1st July 2013 to 31st July 2013, for academic purposes only. The views expressed in the report are personal to the intern and do not reflect the views of the Commission or any of its staff or personnel and do not bind the Commission in any manner. This report is the intellectual property of the Competition Commission of...
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...Recommendations/2010 Telecom Regulatory Authority of India Implementation of Digital Addressable Cable TV Systems in India New Delhi: August 05, 2010 Mahanagar Doorsanchar Bhawan Jawahar Lal Nehru Marg New Delhi- 110 002 1 Preface Cable and Satellite TV services in India have grown exponentially in the last seventeen years. However, the nature of the analogue cable TV services, which forms the bulk of the cable and satellite TV universe, poses a number of problems. Capacity constraints and the non-addressable nature of the analogue cable TV services results in several problems including complex business transactions and a high level of litigation. Digital technology offers the requisite solution holding the promise of better satisfaction at all levels of the distribution chain including the consumers. Besides, digital addressable systems can enhance the scope of the services offered including broadband services. It is not surprising therefore that, during the consultation process, an overwhelming majority of the stakeholders have favoured early implementation of digitization in the country. We in the Authority, after duly taking into consideration all aspects, have worked out a framework of implementation of digitization with addressability in India by December 2013. In doing so, we are suggesting several measures such as fiscal incentives, right of way etc. to enable this process. It is hoped that these recommendations would be acted upon quickly to...
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