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Manage Quality Customer Service
Assessment 3 1. Define customer behaviour researchWhether you are a manufacturer or a retailer, a mid-sized company, or someone with a small business that caters for various customers and clients in a niche market, consumer research is vital for your business to succeed. consumer research they are trying to identify reasons for purchasing a product, usually customers hesitates to reveal their reasons or motivational factor which made them to purchase a product or service at that time the consumer researchers use the two different types of research methodology to study consumer behavior: quantitative research and qualitative research. | 2. Identify 8 factors that influence customer behaviourCultureSocial StatusMarketingFinancial PositionPsychological factorsPersonal perceptionsConvenienceTiming | 3. Customer behaviour is influenced by perception. Define “perception” in this context.If anything is more important in any business than it is customer, more precisely customer perception. If your product/service meets customer perception than only you may retain the customer otherwise he will always try to find better place to see that his perception is being met with. In other word for any business customer is GOD and you have always to bow to his perception in providing services to him to keep him happy and with that making your business successful and more profitable. | 4. Identify three broad categories of customer needs.Social NeedsCultural NeedsPsychological Needs | 5. In relation to your own work role, identify the channels that you may use to seek customer feedback in order to research their needs. * Asking them directly * Using questionnaires and Surveys * Using focus groups to get feedback * Mystery shoppers * Statistics of sales and customer satisfaction | 6. When analysing whether you

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