May 2010 — July 2013 (3 years 3 months) British American Tobacco — Fast moving consumer goods (non-food) Baku Area Manager Working closely with the Head of Trade in developing and achieving the sales targets. Developing and implementing an area Trade Marketing & Distribution plan that meets and supports the objectives of the Company’s market, portfolio, volume, share, distribution and profit, reflects the needs and priorities of individual trade channels. Implementing agreed Cycle Plan programmes with optimum use of human and material resources. Establishing and maintaining close and strong working relations with the trade, securing trade support for BAT plans and products. Applying BAT Trade Marketing & Distribution best practices. Recruiting, training, motivating and developing Trade Marketing Representatives. Providing Trade Marketing & Distribution information and reports on market trends, competitor performance and level of own achievements against Trade Marketing & Distribution and Cycle Planning objectives. Assessing any new trade channels/opportunities and recommending models for further enhancement of own Trade Marketing performance. Establishing close relationship with distributor organization and key customers in order to address distribution, pricing, stock level and freshness issues in a timely and cost effective manner. Managing budget for trade programmes for the area. Making suggestions to the Cycle Plan in developing activities to achieve the sales targets.

May 2008 — April 2010 (2 years) British American Tobacco — Fast moving consumer goods (non-food) Business Development Executive Act as a bridge between Brand & Trade Marketing teams Interact with them from the very early planning stage Coordinate planning, implementation & evaluation of cycle activities Work closely with Brand Marketing, Trade Marketing Field Force and Marketing Finance teams