Student ID 000193101 McGuire, Lora CWBM Business Management Business Plan v1 page 3 Bananas for Baking
Lora J. McGuire
Owner/President
357 E. Monte Vista Ave.
Ridgecrest, CA 93555
760-382-2912
Lmcguire.pres.@bananas.com
June 25, 2012

A. Executive Summary 4
A1. Business Identification: 4
A2. Mission, Goals and Objectives: 4
A3. Keys to Success: 4
B. Company Summary 5
B1. Industry History: 5
B2. Legal Form of Ownership: 5
B3. Location and Facilities: 5
B4: Management Structure: 6
B5. Products and Service: 6
C. Market Analysis 6
C1: Target Market 6
C2: Industry Analysis 7
C3: Competitive Analysis 7
D. Market Strategy 8
D1: 4Ps. 8
D2: Price List- 8
D3: Selling Strategy- 8
D4: Sales Forecast- 9
E. Implementation Strategy 9
E1. Overall Strategy- 9
E2. Implementation- 10
E3. Control Plan- 10
F. Financial Statements and Projections 11
F1. Revenue and Cost Estimate- 11
F2. Forecasted Profit and Loss Statement 12
F3. Forecasted Balance Sheet- 13
G1. Financial Projections 14
G1a- Breakeven Point- 14
G1b-Financial Position: 14
G1c-Capital/Investment Needs: 14
References 15

. Executive Summary
A1. Business Identification:
A sole proprietorship centered in Ridgecrest, CA, Bananas for Baking is a home baked goods business. Bananas for Baking will be based out of a home kitchen and caters to local coffee houses, event planners, and convention organizers. The intent of this business plan is to identify the overall operation and financial state of Bananas for Baking as it currently exists. Also this plan will provide perspective on current strategies related to company goals, finances, and sales strategies, as well as a projection of future financial status.
A2. Mission, Goals and Objectives:
The mission of Bananas for Baking is to provide fresh and delicious home baked goods to a variety of