...CASE Procter & Gamble, Inc. Scope As Gwen Hearst looked at the year-end report, she was pleased to see that Scope held a 32 percent share of the Canadian mouthwash market for 1990. She had been concerned about the inroads that Plax, a prebrushing rinse, had made in the market. Since its introduction in 1988, Plax had gained a 10 percent share of the product category and posed a threat to Scope. As Brand Manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble’s (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market were positioned around two major benefits: fresh breath and killing germs. Plax was positioned around a new benefit—as a “plaque fighter”—and indications were that other brands, such as Listerine, were going to promote this benefit. The challenge for Hearst was to develop a strategy that would ensure the continued profitability of Scope in the face of these competitive threats. Her specific task was to prepare a marketing plan for P&G’s mouthwash business for the next three years. It was early February 1991, and she would be presenting the plan to senior management in March. ■ COMPANY BACKGROUND Based on a philosophy of providing products of superior quality and value that best fill the needs of consumers, Procter & Gamble is one of the most successful consumer goods companies in the world...
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...Discuss the shifts in demand and supply and the impact on prices and the profitability of individual producers that occurred in the cranberry industry in 2006-2007 resulting from the following facts: 1. Cranberries are no longer relegated to a Thanksgiving side dish. They can now be found in more than 2,000 products from muffin mix to soap. 2. Ocean Spray and other growers have unleashed a steady flow of new products, including new low-calorie drinks such as Diet Ocean Spray. The company has also introduced a line of “Grower’s Reserve” 100% natural juices, including a “Super Antioxidant” variety with blueberry, pomegranate, and cranberry juices. Last year Ocean Spray has its most successful year ever, posting $2 billion in revenue with 30% from outside the U.S. [1] Ocean Spray Cooperative has one of the great success stories in agricultural marketing cooperatives. Over the past 80 years the company has struggled in several industry dynamics, pricing, supply, demand issues, and macroeconomic factors but has overcome and be a leader in manufacturing and agricultural products. Cultivated cranberry production can be traced back to the 1800’s when Henry Hull, a ship captain based in Cape Cod notices that wild cranberries flourished when sand blew over them. he transplanted vines to what he called “cranberry yards” and manually spread sand to encourage growth. This practice proved successful, and by the 1850s, cranberry production had expanded both on the Cape and into...
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...[pic] Ex Fide Ad Veritatem THE EFFECTS OF GUM CHEWING ON THE MATH TEST SCORES OF FIRST YEAR PSYCHOLOGY STUDENTS OF HOLY CROSS OF DAVAO COLLEGE A Research Proposal Presented to the Psychology Program In Partial Fulfillment of the Requirements for the Subject Experimental Psychology by Riomhel C. Digal Aileen M. Mendez Kristine Jean N. Ancheta Jhelyn R. Tapere March, 2011 Ex Fide Ad Veritatem The Effects of Gum Chewing on the Math Test Scores of First Year Psychology Students of Holy Cross of Davao College ___________________ A Research Proposal Presented to the Psychology Program ____________________ In Partial Fulfillment of the Requirements for the Subject Psy 8 Experimental Psychology ____________________ by Riomhel C. Digal Aileen M. Mendez Kristine Jean N. Ancheta Jhelyn R. Tapere March, 2011 APPROVAL SHEET This research paper is entitled, “THE EFFECTS OF GUM CHEWING ON THE MATH TEST SCORES OF FIRST YEAR PSYCHOLOGY STUDENTS OF HOLY CROSS OF DAVAO COLLEGE”, prepared and submitted by Riomhel C. Digal, Aileen M. Mendez, Kristine Jean N. Ancheta and Jhelyn R. Tapere, in partial fulfillment for the subject Psychology 8 (Experimental Psychology), has been examined and recommended for presentation and acceptance. Anne Bella L. Pedrosa, MASCo Instructor PANEL OF EXAMINERS Accepted and approved after the presentation of the study with a grade of ___________. Date: April 2011 Gina R. Lamzon...
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...----------------------------------------AUTHORIZED TRANSLATION ------------------------------------------ PRESIDENT OF THE REPUBLIC OF INDONESIA REGULATION OF PRESIDENT OF THE REPUBLIC OF INDONESIA NUMBER : 111 of 2007 CONCERNING AMENDMENT TO REGULATION OF PRESIDENT OF THE REPUBLIC OF INDONESIA NUMBER: 77 of 2007 CONCERNING THE LIST OF BUSINESSES CLOSED AND LIST OF BUSINESSES OPENED WITH RESERVATION IN THE INVESTMENT SECTOR WITH THE MERCY OF THE GOD ALMIGHTY THE PRESIDENT OF THE REPUBLIC OF INDONESIA, Considering: a. That, with the issuance of the Presidential Regulation Number 77 of 2007 concerning the List of Businesses closed and the List of Businesses opened to Investment, constituting the implementation of paragraph (4) of Article 12 and paragraph (1) of Article 13 of the Law Number: 25 of 2007 concerning business Investment, sectors the arrangement opened of closed and with reservation in such Presidential Regulation shall be made clearer in order to prevent -1- any possible misinterpretation from happening; b. that, with respect to point a above, in is necessary Regulation to stipulate an a Presidential to of the 2007 concerning amendment Number 77 Presidential Regulation concerning the List of Businesses Closed and the List of Businesses Opened to Investment; In view of: 1. Paragraph (1) of Article 4 of the Constitution of the Republic of Indonesia of 1945; 2. The Law Number: 25 of 1992 concerning Cooperatives...
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...PEPSI COLA [pic] Introduction: Pepsi Cola started in the January 1898, from a small Drug store in the city of North Carolina. The owner of the Drug store, Mr. Caleb Bradham, prepared a drink, which the customers called "the Bred Drink". Bred registered this drink with the name of Pepsi Cola in 1903. Then he started his own production at Marco level and established his own company. The business expanded and this drink got fame time. In 1909 this company reached to 24 states of America with more than 250 dealers. The very first packing of Pepsi was in 16.5 ounce. In 1932 Pepsi cola has introduced its new packing in 12 ounce. In 1950 Pepsi Cola has started its new Advertising Campaign with the name of "Refresh without Filling". It also changed the chemical formula and decreased its sweetness and calories. With the efforts of the Sales & Marketing Department, Pepsi got so much fame that it established new plants at a rate of thirty per annum. In 1985 the design of the bottle has been changed after 20 years. And a new and attractive packaging has been offered with two new flavor i.e., Teem & Mirinda. Today Pepsi is available in more than 160 countries of the world including Soviet Union & China. HISTORY OF PEPSI COLA: 2001 Pepsi puts "a little twist on a great thing," introducing lemon-flavored Pepsi Twist and Diet Pepsi Twist. The product launch marks the return to lemon-flavored...
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...reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Germany Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) Foreword by Bayer CDs and DVDs, water bottles, sports eyewear, binoculars, helmets, storage boxes for food, car headlights, automotive roof glazing – these are just some of the everyday products that benefit from the unique properties of Makrolon®, a plastic manufactured by Bayer MaterialScience...
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...Advance concept of nursing I Unit 1 Nursing process The nursing process is an organized sequence of problem solving steps used to identify and to manage the health problems of clients .The nursing process is the framework for nursing care in all health care settings.When nursing practice follows the nursing process, clients receive quality care in minimal time with maximal efficiency. The steps of nursing process 1)Assesment 2)Diagnosis 3)Planning 4)Implementation 5)Evaluation Assessment An RN uses a systematic, dynamic way to collect and analyze data about a client, the first step in delivering nursing care. Assessment includes not only physiological data, but also psychological, sociocultural, spiritual, economic, and life-style factors as well. For example, a nurse’s assessment of a hospitalized patient in pain includes not only the physical causes and manifestations of pain, but the patient’s response—an inability to get out of bed, refusal to eat, withdrawal from family members, anger directed at hospital staff, fear, or request for more pain mediation. Diagnosis The nursing diagnosis is the nurse’s clinical judgment about the client’s response to actual or potential health conditions or needs. The diagnosis reflects not only that the patient is in pain, but that the pain has caused other problems such as anxiety, poor nutrition, and conflict within the family, or has the potential to cause complications—for example, respiratory infection is a potential hazard...
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...The Role and Measurement of Quality in Competition Analysis 2013 The OECD Competition Committee discussed the role and measurement of quality in competition analysis in June 2013. This document contains an executive summary of that debate and the documents from the meeting: an analytical note by the OECD staff and written submissions: Australia, Canada, Chile, the European Union, Indonesia, Japan, Mexico, Portugal, United Kingdom, Ukraine, United States and BIAC. A note by Theodore Voorhees Jr. as well as a detailed summary of the discussion are also included. Competition policy is just as concerned with quality as it is with prices. While the importance of quality is undisputed and issues about quality are mentioned pervasively in competition agency guidelines and court decisions, there is no widely-agreed framework for analysing it which often renders its treatment superficial. There are a number of reasons why in practice, courts and competition authorities rarely analyse quality effects as rigorously as they analyse price effects. First, quality is a subjective concept and therefore much harder to define and measure than prices. In addition, microeconomic theory offers little help in predicting how changes in the level of competition in a market will affect quality and it is usually up to empirical analysis to determine how quality will change in response to varying degrees of competition in the context of particular markets. Given difficulties in terms of the evaluation...
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