Cycling Dutchman Bike Shop

Rotterdam ~ The Netherlands

Group Members:

Alex Lucero

Soi Kang

Katie Thompson

Jesse Sheets

Phase I, Global Business Plan
BUS 2900 – Intro to International Business
Prof. Paul Dowling

Global Business Plan
Module 1 - Identifying Global Business Opportunities

1. POTENTIAL MARKETS (a & b):
Describe your global business opportunity in terms of: (a) a clear definition of your specific product or service (NOT an existing brand), and (b) a potential market (meaning a foreign country and customer description that would be appropriate for this business opportunity). SUMMARY:

(A) Due to the high number of bicycle users in the country of The Netherlands, our business plan will center on the sales, maintenance, and rentals of bicycles and e-bikes, or electric motor assisted bicycles. (B) The company will work in the city of Rotterdam, second largest city in the Netherlands, supplying bicycle services to the local populations and incoming tourists to the city. With “40% of all traffic movements” in the Netherlands centered around bicycle usage, this service will fit nicely with the new ideals of an active and healthier lifestyle. The Netherlands was in the top A model company for our idea, Bike City (www.bikecity.nl/eng/home/), based in Amsterdam does the rental, sales and maintenance. This model would be transferred into the city of Rotterdam. Sales and maintenance departments would be established to cater to local markets of bicycle owners or potential bicycle owners, while the rental services would be marketed to visitors to the city of Rotterdam. A consumer survey published by the Dutch research facility BOVAG shows that Dutch customers are more willing to utilize bike shops when making their purchases. The experience at a bike shop is more personal and gives the customer better opportunity to find