...BTEC Business Project |Assignment |2013/2014 | Learner Declaration I declare that all the work submitted for this assignment is my own work or, in the case of group work, the work myself and other members of the group in which I worked, and that no part of it has been copied from any source. I understand that if any part of the work submitted for this assignment is found to be plagiarised, none of the work submitted will be allowed to count towards the assessment of the assignment. |Centre Name: |Westminster Kingsway College |Centre No: |10240 | |Learner’s Name: | | |Learner’s Signature: | | |Assessor’s Name: | | |Assessor’s Signature: | |Date: | | |Date Issued: |3rd February 2014 |Submission Date: ...
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...EDWARDES COLLEGE PESHAWAR Department of Professional Studies ASSIGNMENT COVER SHEET Student Name: Subject Name: Assignment #: Assignment Title: Issue Date: Date(s) Returned to Student: Student Declaration 1. I certify that this assignment is entirely my own work, except where I have given fully-documented references to the work of others, and that the material contained in this assignment has not been submitted for assessment in any formal course of study. 2. I understand the definition and consequences of plagiarism. My assignment will be cancelled and failed if it is copied from another student, book or internet website. Assignments to be submitted as per specified due dates as published in assignment briefs. Faculty policy requires that assignments are to be submitted to your lecturer/ tutor in class or in faculty office. In case of late submission please attach the late submission form, signed by the head of department or tutor. Student Signature Date: Formative Deadline: Date(s) Submitted: Summative (Final) Deadline: Subject/Unit Number: College Number: Tutor Name: Qualification: Semester: □ HND Computing □ HND Business □ EDSML For Tutor Use Only Date / Time _______________________________ Signature __________________ □ Late Submission Note: - Attach this part with your assignment x-----------------------------------------------------------------------------------------------------------------------------------------------------------------------x Edwardes...
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...issued Completion date 13th October2014 30th January 2015 Assignment title Internet Marketing Plan Learning Outcome Learning outcome Understand marketing through the internet. LO1 Assessme nt Criteria 1.1 1.2 1.3 1.4 Be able to use the internet LO2 LO3 Unit 30 for promotion using digital marketing communicati ons Be able to produce market research to support customer relationship management 2.1 2.2 2.3 Submitted on In this assessment you will have the opportunity to present evidence that shows you are able to: Task Evidence no. (Page no) Explain the elements of internet marketing Evaluate the internet marketing mix Compare internet marketing tools – etools Examine interactive order processing Demonstrate the mechanics of search engine marketing Write the copy for a suitable opt-in email marketing newsletter Follow guidelines for best practice in online public relations 2.4 Demonstrate how businesses can use new digital media communities, eg file-sharing sites 3.1 Conduct secondary market research 3.2 Design an online survey 3.3 Demonstrate the use of electronic customer relationship marketing IM Version 1 2 LO4 Be able to design an internet marketing plan 4.1 4.2 Produce an outline internet marketing plan Create a presentation on pay per click advertising. Learner declaration I certify that the work submitted for this assignment...
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...organisation 1 1.2 Describe the extent to which an organisation meets the objectives of different stakeholders 1 1.3 LO1 Learning outcome Understand the Learning Outcom e Explain the responsibilities of an organisation and strategies employed to meet them 2.1 Explain how economic systems attempt to allocate resources effectively 2 2.2 Assess the impact of fiscal and monetary policy on business organisations and their activities Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organisation 2 Understand the nature of the national environment in which businesses operate Understand the behaviour for oganisations in their market environment 2.3 3.1 LO4 2 Illustrate the way in which market forces shape organisational responses using a range of examples Judge how the business and cultural environments shape the behaviour of a selected organisation 3.3 Be able to assess the significance of the global factors that shape national business activities 1 Explain how market structures determine the pricing and output decisions of businesses 3.2 Task Evidence no. (Page no) 4.1 Discuss the significance of international trade to business organisations 4.2 Analyse the impact of global factors on business organisations Learner declaration I certify that the work submitted for this assignment is my...
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...you are able to: 1 Assess how business missions, visions, 1.1 objectives, goals and core competencies inform strategic planning LO1: Be able to 1 Analyse the factors that have to be considered understand the process 1.2 when formulating strategic plans of strategic planning 1 Evaluate the effectiveness of techniques used 1.3 when developing strategic business plans 2 Analyse the strategic positioning of a given 2.1 organisation by carrying out an organisational audit 2 Carry out an environmental audit for a given 2.2 LO2: Be able to organisation formulate a new strategy Assess the significance of stakeholder analysis 2 2.3 when formulating new strategy Present a new strategy for a given organisation 2 3 3.1 Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for a given organisation 3.2 Justify the selection of a strategy 3 4.1 Assess the roles and responsibilities of personnel who are charged with strategy implementation 4 4.2 Analyse the estimated resource requirements for implementing a new strategy for a given organisation Evaluate the contribution of SMART targets to the achievement of strategy...
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...highlighting the need for Oceanview to determine the probability of winning the bid as well as the zoning change approval. The timeline given below reflects Oceanview window of opportunity for it to conduct its market research before submitting its bid. This market research is key to Oceanview outcome to build the condominium since it would provide information as to whether the zoning would be approved. Recommendation Oceanview should consider the dynamic environment and invisible cost that might be incurred on top of the information provided by the market research. Firstly, in today’s volatile and post recession environment, Oceanview must evaluate if a luxury condominium would sell well. With pay cuts and retrenchment, many would opt for a more conservative option of owing a HBD instead on spending lavishly on a condominium. Moreover, the soaring real estate prices would deter many, hence resulting in the Oceanview’s revenue outlook to be too optimistic. Secondly, the opportunity cost in investing in an alternative project, which may possibly reap higher returns in such an economic environment, is high. With the need for a referendum for zoning change, Oceanview may be better off investing in a project that is approved by the current zoning. Hence, avoiding the cost of the market research. However, despite the...
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...The aim of this essay is to analyse the market transaction of buying a laptop online from micro – economic point of view. It will evaluate this transaction from demand, supply and elasticity point and the factors which could change the markets. Buying a laptop online enters two different markets, firstly the shopping online market and secondly the laptop market. Online shopping developed with B2B as well as B2C since everybody is on the internet and development is going on each and every second for grabbing a better share of the market. All of the business today as we see is done over the internet, the online shopping system has given everyone in the world an equal opportunities on different markets, everyone can put their products on sale through the internet. In the last decade we saw a great market rise over the online shopping which became a substitute for the real market place. Another benefit of buying online is that we are able to compare all the different prices and stores before choosing the goods. Internet online shopping makes this much more convenient than driving around from one store to another just to get the best price. Online shopping offers us a great chance to do some serious comparison of the goods substitutes. The other market that I enter with this transaction was the laptop market. Laptops are becoming increasingly popular with consumers mainly because laptops offer excellent portability, convenience and performance in one small package. Laptops are...
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...constraints of marketing | Typed word process document | | | M1-Compare marketingtechniques used in marketingproducts in two organisations | Typed word process document | | | D1 - Evaluate the effectivenessof the use of techniques inmarketing products in oneorganisation | Typed word process document | | | | | | | Additional feedback | Unit 3 - Assignment Brief 1 of 4 | Unit number and title | 3 – Introduction to Marketing | Qualification | BTEC Extended Diploma in Business Level 3 – Year 1 | Start date | Week commencing Monday 10th September 2012 | Deadline | Friday 28th September 2012 | Assessor | Claire Colligan | | Assignment title | A’ Listed Marketers - Part 1Assignment 1 of 4 | The purpose of the assignment is it will allow you to experience the importance of Marketing and choosing the correct strategy and describe the limitations and constraints of marketing | Scenario: You work for a professional organisation for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of ‘A’ Listed Marketers’. You are asked to carry out research into two possible contenders for inclusion on the list. | Task 1 (P1- Describe how marketing techniques are used to market products in two organisations)Describe how...
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...|Assignment brief –BTEC (QCF) | |Assignment front sheet | |Qualification |Unit number and title | |BTEC National Business |Unit 4 Business Communications. | |Learner name | Assessor name | Department | | |All Business & Enterprise team |Y- CSI | |Date issued | Hand in deadline |Actual date submitted on | |Thursday 22nd October 2015 |Friday 13th November 2015 | | | | | |Assignment title |Google IT! ...
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...date(w/c) | Task 1 | P1, P2, M1 and D1 | 12th January 2015 | 2nd February 2015 | Task 2 | P3, P4, M2 and D2 | 16th February 2015 | 2nd March 2015 | Task 3 | P5 | 2nd March 2015 | 9th March 2015 | Task 4 | P6 and M3 | 9th March 2015 | 23rd March 2015 | Grading Criteria Met & date achieved: | | | | P1 | P2 | P3 | P4 | P5 | P6 | M1 | M2 | M3 | D1 | D2 | | | | | | | | | | | | Final Feedback to Student | Final Grade Awarded: | Fail | Pass | Merit | Distinction | I CONFIRM THAT THE ATTACHED ASSIGNMENT IS MY OWN WORK Student Signature: Date: Tutor Signature: Date: Internal Verifier: Date: INTERIM FEEDBACK RECORD Date | Comment | Target | | | | UNIT 3: Introduction to marketing ASSESSMENT CRITERIA To achieve a Pass grade the evidence must show the learner is able to: | To achieve a Merit grade the evidence must show the learner is able to: | To achieve a Distinction grade the evidence must show the learner is able to: | able to:P1 describe how marketingtechniques are used tomarket products in two organisations | M1 compare marketingtechniques used in marketingproducts in two organisations | D1 evaluate the...
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...Assignment front sheet Qualification Pearson BTEC Level 5 HND Diploma Business Student name Unit number and title Unit 6: Business Decision Making Assessor name James Kwok Date issued Completion date Submitted on 5th January 2015 16th February 2015 Assignment title BDM: To start-up a upstairs coffee cafe in the city(2 of 2) Learning Outcome Learning outcome Be able to produce information in appropriate formats for decision making in an organisational context Assessment Criteria 3.1 3.2 3.3 3.4 LO3 In this assessment you will have the opportunity to present evidence that shows you are able to: Produce graphs using spreadsheets and draw valid conclusions based on the information derived Create trend lines in spreadsheet graphs to assist in forecasting for specified business information Prepare a business presentation using suitable software and techniques to disseminate information effectively Produce a formal business report Use appropriate information processing tools Prepare a project plan for an activity and determine the critical path Use financial tools for decision making Task Evidence no. (Page no) 3 3 3 3 4 4 4 LO4 Be able to use softwaregenerated information to make decisions in an organisation 4.1 4.2 4.3 Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date: In addition to the above PASS criteria, this assignment...
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... reputable organisation that communicates with potential and existing customers through various mediums which you will have seen or have access to. It is important that you use the resources and information available in order to conduct your own independent reading to help you answer the questions. The School Social Enterprise Group is struggling to effectively market their fund raising activities for the coming term. As non Business Studies students they are finding it very difficult to understand how to develop a meaningful relationship with their target market. You have been asked to develop a training presentation for them to assist the group in understanding how to develop Relationship Marketing strategies. You are encouraged to use Boots as an organisation to base the presentation on but may select another organisation if you wish. The School Social Enterprise Group is struggling to effectively market their fund raising activities for the coming term. As non Business Studies students they are finding it very difficult to understand how to develop a meaningful relationship with their target market. You have been asked to develop a training presentation for them to assist the group in understanding how to develop Relationship Marketing strategies. You are encouraged to use Boots as an organisation to base the presentation on but may select another organisation if you wish. Task One PASS (P1) Describe the meaning of relationship marketing Describe...
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...------------------------------------------------- D1 Unit 4– Evaluate the appropriateness of business information used to make strategic decisions. ------------------------------------------------- D1 Unit 4– Evaluate the appropriateness of business information used to make strategic decisions. Strategic decisions made by Amazon. Inc: Amazon uses a lot of information from different sources to help them make important strategic decisions. Some of these decisions include lowering prices and market judgement. Many of their important decisions are made with data. Lowering Prices: Amazon has made a decision to continuously and significantly lower prices for customers year after year as their efficiency and scale make it possible. When they lower prices, they don’t just look at the numbers, which always says that the smart move is to raise prices. They have significant data related to price elasticity. With fair accuracy, they can predict that a price reduction of a certain percentage will result in an increase in units sold of a certain percentage. With rare exceptions, the volume increase in the short term is never enough to pay for the price decrease. However, their quantitative understanding of elasticity is short-term. We can estimate what a price reduction will do this week and this quarter. But they cannot numerically estimate the effect that consistently lowering prices will have on the business over five years or ten years or more. Their judgment is that relentlessly...
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...P1, P2, M1 & D1 Checklist Describe how marketing techniques are used to market products in two organisations (P1) ------------------------------------------------- In your role as a Marketing Assistant your Manager has asked you to look at the marketing activities of Uxbridge College and another organisation. You have been asked to complete a table like the one below that describes how marketing techniques are used to market products in each of the organisations. You need to focus your research and analysis on one product or service (e.g. educational course) from each company; | Uxbridge College –Service | Company Two – Product or Service | Growth Strategies | | | Market Development definition | | | Product Development | | | Diversification | | | | | | Survival Strategies | | | Branding | | | Buyer Behaviour | | | Relationship Marketing | | | Once completed, make sure that your name is in the header, and that the work is printed and placed into a plastic wallet. Also upload onto Moodle. Deadline: Friday 4th December 2015 Remember to include a bibliography Describe the limitations and constraints of marketing (P2) ------------------------------------------------- Your manager has asked you to work with two of your colleagues (groups of 3) to produce a 10-minute presentation for the rest of the team that describes the constraints and limitations under which marketers operate. You must use examples from Uxbridge...
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...sale below cost Ownership: sole trader; partnership; limited companies (private [ltd], public [plc]); charity; voluntary organisations; co-operatives; government Size: small; medium; large Scale: local; regional; national; European and global organisations Classification: primary (e.g. farming, forestry, fishing, extraction/mining); secondary (e.g. manufacturing, engineering, construction); tertiary (e.g. private service industries, local and national public services, voluntary/not-for-profit services) Understand the business context in which organisations operate Role of government: European; national; local; growth, full employment; inflation/deflation; surpluses; competitiveness; equality Business environment characteristics: markets; trends (employment, income, growth); relative growth/decline by sector: decline of primary and secondary industries; growth of tertiary service industries; legal framework Assessment Everyone will be completing the PASS criteria work that is set....
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