D1- evaluates the appropriateness of business information used to make strategic decisions.
The two functions I am going to be talking about is finance and marketing for my organisation which is H&M.
Marketing:
Marketing is the action or business of promoting and selling products or services, including market research and advertising. Market research is the action or activity of gathering information about consumers' needs and preferences. H&M need to use market research in order to improve their business and make further plans for the future. Also use advertising to promote their products. It is vital for H&M to do this because they need to know what their customers like and dislike also if there is an issue, what the issue is and how they can overcome it. They need to sell their price at the right price so it is affordable for customers and so on.

H&M need marketing to find out customers reviews. This is because they need to know what to improve in and what to change in order to make the business even better and more successful in the future. In H&M the marketing manager needs customer’s views. The customers need satisfaction and complaints which allows the business to expand. If this is not done then customers will not want to come back because they will think H&M are not bothered about their customers and only their products which will put H&M’s name at risk for this reason they need to consider customers views and try and change where they got negative feedbacks.

Moreover
Marketing: Marketing function is responsible for identifying, anticipating and satisfying customer requirements. Marketing involves carrying out market research to find out which types of customer make up a particular market, what they want, where they want it, how they like it and what price. Marketers have an important say in deciding the products that the