D2 - Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plan.
In D2 I will be making justified suggestions for improving the validity of the limitations that was mentioned in M2. There are different limitations in market research, I explained five of these in my M2 and I will be discussing these limitations and how they can be improved in this task. I will also evaluate how the limitations of the three methods of market research that Sainsbury’s uses can be improved in order to keep up their performance if they have been doing well or even if they haven’t been failing how these limitations have help improve their business.
Food sampling followed by a survey was the first method of research used by Sainsbury’s to which I discussed in M2. There are many limitations when it comes to food sampling followed by a survey and these limitations were discussed in M2 also. The limitations I discussed concerning food sampling followed by a survey were cultural and cost. Both these limitations will always affect how food sampling followed by a survey is done when this research method is being carried out, but these limitations can be rendered simple but still have effect on this research method. Sainsbury’s being the third leading supermarket in the UK they must carry out large sums of market research in order for the them to beat their competitors although they are in close competitions with Wal-Mart’s Asda in terms of sales, they still need to a lot more that they are doing right now in order to get to the top. Sainsbury’s being the number leading supermarket in 1995 but was then replaced by Tesco who is number 1 now, has being doing better than Tesco’s as of late, this is because Tesco issued its first profit warning in over 20 years in January 2012, while