...) 8. Pre & Post Analysis of Promotional Activities. 9. Preparation and Analysis of Monthly Operation Report (No. of Branding Activities, Competitor Activities etc.) and Industry Data Analysis 10. Involved in the planning and Execution of Trade Promotional /Consumer Offer Scheme 11. Understanding Target Market for our brand and Selection of Gift Items as per Budget allocated to each of our Brands 12. Negotiation with Vendors 13. Handled Branding Activities at POINT OF SALE. 14. Identifying Branding opportunities at POS and Implementing SIGNAGE Change wherever required 2. About Us 3. Dabur India Limited is the fifth largest FMCG Company in India with interests in Health care, Personal care and Food products. Building on a legacy of quality and experience for over 100 years, today Dabur has a turnover of Rs. 2,396 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real....
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...DABUR INDIA LIMITED | MARKETING RESEARCH FOR ASSESSING PERFORMANCE OF DABUR PRODUCTS | PROMOTING INSTITUTIONAL SALES FOR DABUR PRODUCTS | | DILEEP SINGH SHEKHAWAT | 6/24/2010 | SUBMITTED BY:DILEEP SINGH SHEKHAWAT | DABUR INDIA LIMITED “ONE OF INDIA’S MOST ADMIRED COMPANY” TABLE OF CONTENT | TOPICS DESCRIPTION | PAGE NO… | Acknowledgement………………………………………………………..Business portfolio of Dabur…………………………………………….Introduction to Dabur…………………………………………………...About market research………………………………………………….Steps of market research………………………………………………..Data analysis and findings for corn flour…………………....................Data analysis and findings for lemoneeze…………………...................Data analysis and findings for capsico………………………................Data analysis and findings for coconut milk…………………………..Data analysis and findings for honey…………………………...............Data analysis and findings for tomato puree………………………….Data analysis and findings for tomato paste…………………………..Data analysis and findings for snack dressing…………………………Data analysis and findings for tomato ketchup……………………….Data analysis and findings for pineapple slice…………………………Data analysis and findings for fruit cocktail…………………………..Data analysis and findings for mango pulp…………………………….Data analysis and findings for keora water………………....................Conclusion and recommendations…………………………………….About institutions sales ………………………………………………..Bibliography………………………………………………………… | 789-16171819-2223-2526-2728-3031-3334-3738-3940-4243-4647-4950-5354-5556-575859-6061...
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...Market research project report On Usage and Attitude study Of Dabur Real Juice Submitted Towards Partial Fulfillment Of Master of Business Administration SUBMITTED TO SUBMITTED BY DR P.K Agarwal payal morwani Head Of The department MBA MBA Roll No.pgfa1337 COLLEGE OF ENGRINEERING & TECHNOLOGY IILM ACADEMY OF HIGHER LEARNING PlotNo-17&18 Knowledge Park – ll Greater Noida ACKNOWLEDGMENT It is said that life is mixture of achievement, experience, exposure, dreams and efforts to make those dreams come true .There are people around who held you enable realize those dreams come true. There are people around who held you enable realize those dreams .During these sixty days of training I gained invaluable experience in the field of Marketing .the exposure that I went through during the past two months has given immense improvement in my knowledge base where I can put my theoretical knowledge in practical use. At the very outset, I would like to express my gratitude to Mr. N.A Zaidi and Mr. Rakesh Sharma for providing me with a wonderful opportunity to pursue my project in...
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...Dabur India Limited | 01 CORPORATE INFORMATION BOARD OF DIRECTORS Dr. Anand Burman Chairman Mr. Amit Burman Vice Chairman Mr. Pradip Burman Director Mr. Mohit Burman Director Mr. P. D. Narang Director Mr. Sunil Duggal Director Mr. R. C. Bhargava Director Mr. P. N. Vijay Director Dr. S. Narayan Director Mr. Albert Wiseman Paterson Director Mr. Analjit Singh Director Dr. Ajay Dua Director GM (FINANCE) & COMPANY SECRETARY AUDITORS Mr. A. K. Jain M/s G. Basu & Co. Chartered Accountants Price Waterhouse Coopers Pvt. Ltd. INTERNAL AUDITORS BANKERS Punjab National Bank Standard Chartered Bank The Hongkong & Shanghai Banking Corporation Ltd. The Royal Bank of Scotland Citibank NA HDFC Bank Ltd. IDBI Bank Ltd. CORPORATE OFFICE Dabur India Limited Dabur Tower, Kaushambi, Sahibabad, Ghaziabad - 201 010, (U.P.), India Tel: 0120 - 39412525, 3982000 Fax: 0120 - 4374935 Website: www.dabur.com Email: investors@dabur.com REGISTERED OFFICE 8/3, Asaf Ali Road, New Delhi - 110002 Tel: 011 - 23253488 02 | Annual Report 2009-10 THE STORY BEHIND THE NUMBERS It is the number of years that define Dabur's journey of excellence. It is a legacy of dedication and commitment towards health & well-being of every household, making Dabur India one of the most trusted names and the world's largest Ayurvedic and Natural Health Care Company It is the number of Rupees Crore in Revenue that Dabur earned in the past one year. Riding on the strength of our...
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...CASE – 1 Dabur India Limited: Growing Big and Global Dabur is among the top five FMCG companies in India and is positioned successfully on the specialist herbal platform. Dabur has proven its expertise in the fields of health care, personal care, homecare and foods. The company was founded by Dr. S. K. Burman in 1884 as small pharmacy in Calcutta (now Kolkata), India. And is now led by his great grandson Vivek C. Burman, who is the Chairman of Dabur India Limited and the senior most representative of the Burman family in the company. The company headquarters are in Ghaziabad, India, near the Indian capital New Delhi, where it is registered. The company has over 12 manufacturing units in India and abroad. The international facilities are located in Nepal, Dubai, Bangladesh, Egypt and Nigeria. S.K. Burman, the founder of Dabur, was trained as a physician. His mission was to provide effective and affordable cure for ordinary people in far-flung villages. Soon, he started preparing natural remedies based on Ayurved for diseases such as Cholera, Plague and Malaria. Due to his cheap and effective remedies, he became to be known as ‘Daktar’ (Indianised version of ‘doctor’). And that is how his venture Dabur got its name—derived from Daktar Burman. The company faces stiff competition from many multi national and domestic companies. In the Branded and Packaged Food and Beverages segment major companies that are active include Hindustan Lever, Nestle, Cadbury and Dabur. In case of...
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...Dabur (Dabur India Ltd.) (Devanagari: derived from Daktar Burman) is India's largest Ayurvedic medicine manufacturer. Dabur was founded by DrSK Burman, a physician in Bengal. He founded Dabur in 1884 to produce and dispense Ayurvedic medicines. His initial goal was to successfully produce and market effective medicine for ordinary villagers. DrBurman designed Ayurvedic medication for diseases such as cholera and malaria. Soon the news of his medicines travelled, and he came to be known as the trusted 'Daktar' or Doctor who came up with effective cures. That is how Dabur got its name - derived from the Devanagri rendition of DaktarBurman. Dabur'sAyurvedic Specialties Division has over 260 medicines for treating a range of ailments and body conditions-from common cold to chronic paralysis. Dabur International, a fully owned subsidiary of Dabur India formerly held shares in the UAE based Weikfield International, which it disposed of on 25th June 2012. DABUR INDIA LTD. - CORPORATE PROFILE Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of over Rs 6,146 Crore & Market Capitalization of US $5 Billion. Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand...
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...The PEST or PESTLE Analysis PESTLE is an acronym for Political, Economic, Social, Technological, Legal and Environmental factors, which are used to assess the market for a business or organizational unit strategic plan Originally designed as a business environmental scan, the PEST or PESTLE analysis is an analysis of the external macro environment (big picture) in which a business operates. These are often factors which are beyond the control or influence of a business, however are important to be aware of when doing product development, business or strategy planning. A SWOT is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. It involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavourable to achieving that objective. Definition of SWOT A SWOT analysis generates information that is helpful in matching an organization or group’s goals, programs, and capacities to the social environment in which it operates. Strengths * Positive tangible and intangible attributes, internal to an organization. * They are within the organization’s control. Weakness * Factors that are within an organization’s control that detract from its ability to attain the desired goal. * Which areas might the organization improve? Opportunities * External attractive factors that represent the reason for an organization...
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...S w 9B09A017 DABUR INDIA LTD. - GLOBALIZATION R. Chandrasekhar wrote this case under the supervision of Professor Niraj Dawar solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2009, Ivey Management Services Version: (A) 2009-06-10 INTRODUCTION In June 2007, consumer packaged goods (CPG) companies around the world were optimistically betting on growth in India. Dabur India Ltd. (Dabur) was among the top 10 CPG1 companies in India by revenue (see Exhibit 1). Dabur’s chief executive officer (CEO), Sunil Duggal, was bullish on the Indian market, yet he was also convinced of the imperative to internationalize. Scheduled to meet soon with a group of institutional investors to brief them on the company’s growth strategy, Duggal had to...
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...Dabur Various product line (health care, personal care, food home care, consumer health (ethical), professional range and guar gum) ayurvedic Competitors Price graph Revenue, net profit and cash flow (last 5 years) Y-on-Y http://asia.tools.euroland.com/tools/sharegraph/DetachGraph.aspx?s=307&l=32&theme= http://www.dabur.com/Investors%20Relation-Corporate%20Governance http://www.slideshare.net/akashbhatnagar9279/dabur-31286270 Notes to CFS: Increase in deferred tax liability Increase in long term investments and a marginal decrease in short term investments. Note 11: Trademarks have almost been amortised. Pg 126 Inflow from operating activities: Operating Profit before Working Capital Changes: Increase in Net Profit: * Increase in operational revenue of 751.89 cr. * Increase in other income : The major chunk is interest income (74% of total other incomes). It might have been made out of investments in 1. GOI Securities (466.33cr) that might have yielded positive returns because of favorable debt market. (Details and type were not mentioned) 2. Power Finance Corporation (additional 87.77cr). The share price has changed from 191.40 as on April 1, 2014 to 308.70 as on March 31, 2015. * Elimination of loss on account of extraordinary item. * Reduction in finance cost : Decline in interest expense. 50% decline in loss of foreign currency transaction. Deferred Employee Compensation Amortized: http://www.caclubindia....
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...DABUR~MARKETING REPORT ACKNOWLEDGEMENT We take the opportunity to express our heartfelt adulation and gratitude to our professor Mr. Pinaki Dasgupta, IMI New Delhi for his constructive suggestions, inspiration in guiding us during the course of this project work. We are grateful to Dr. B A Metri, Dean Academics We thank the IT department of our college for providing adequate work environment to carry out the project work. We cannot close these prefatory remarks without expressing my deep sense of gratitude and reverence to our dear parents for their blessings and endeavour to keep our moral high throughout the period of our work. We want to express our sincere thanks to all those who directly or indirectly helped us at various stages of the project work. Above all, we express our indebtedness to the “ALMIGHTY” for all His blessing and kindness. SUBMITTED BY: LOGIC FOR SELECTION OF COMPANY Dabur is the story of a visionary with a mission to serve the masses through quality healthcare. The company which started from a small house in Calcutta is now India’s fourth largest FMCG Company. It has been one of the leading companies in the Indian market for more than 130 years. LIST OF CONTENTS HISTORY AND INTRODUCTION The Story of Dabur had started in the late 19th century due to the vision of a General Physician Dr. S.K. Burman. He was a visionary from Bengal with great and innovative ideas. He had the desire to provide affordable and quality treatment for...
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...ltdDabur India - Working Capital and Cost Management Dr. Narender L. Ahuja, Institute for Integrated Learning in Management, New Delhi, India Ms. Sweta Agarwal, Institute for Integrated Learning in Management, New Delhi, India ABSTRACT After running as a family business for over 100 years, when in late 1990s the management of the Dabur was handed over to a team of professional managers, the new management faced a gigantic task of improving performance in several critical areas. In particular, working capital and cost management required urgent attention as the company’s performance in these areas had been far from satisfactory. The then prevailing current ratio of 3.2 and quick ratio of 2.4 were considered too high and indicative of heavy unnecessary investments in working capital that would have a negative effect on company’s profitability. Efforts to improve the working capital efficiency were met with stiff resistance from various quarters, but finally yielded results. The case study discusses the measures taken to improve the working capital and cost management performance, and how with concerted efforts the management turned around a highly inefficient working capital management into one of the most efficient in the FMCG sector of Indian Industry. In fact, the company seemed to have taken the matter to the other extreme of negative working capital, with the current ratio declining to 0.8 and the quick ratio to just 0.4 in 2004-05. In 2005-06 as the company was ready...
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...Supply Chain Management Fruit juice- Dabur Nepal Pvt Ltd. Dabur Nepal has been producing fruit juice in Nepal for many years. The major fruit juices produced by Dabur Nepal are:- • Real • Activ The major raw material required to produce these juices are:- • Fruit pulp (orange, apple, mango etc) • Concentrated • Sugar • Water • Natural flavors The majority of the mango pulp comes from the India, while other fruit pulps like: - apple, orange, cranberries are imported mainly from Europe. Sugar and water are obtained from the domestic suppliers of the country. Beside juice productions, for other major products of the Dabur the major supplying companies are: - Orano, Doehler, LDC. In Dabur, the spices are imported from Indonesia, Glucose from china, and palm oil from Malaysia. In Dabur, the sales and marketing department forecasts the demand for fruit juices for coming 6 months. They use the system developed by SAP inorder to forecast demand and manage their inventory. RPP (Revolving Product Planning) is used to determine the market requirement once a month. Through this system they are able to determine what and when the raw materials are required. The SKU (Stock Keeping Unit) has the FG code for every item. Then the system determines the purchase requirement. After that the purchase order is placed by the company to their suppliers. After the raw materials are received from the suppliers, quality testing of the material is done. For the quality test, 5 days...
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...Dabur Nepal Pvt. Limited Audited Balance Sheet and Profit & Loss Accounts for the year ended 31st March, 2006 DABUR NEPAL PVT. LIMITED 19 ANNUAL REPORT 2005-06 Contents Page Director’s Report 1 Auditor’s Report 5 Balance Sheet 8 Profit & Loss Account 9 Schedules 10 Accounting Policies & Notes to Accounts 14 Statement of Cash Flow 18 DABUR NEPAL PVT. LIMITED 20 ANNUAL REPORT 2005-06 DIRECTORS’ REPORT To The Members of Dabur Nepal Pvt. Limited, This report presented by your Directors in respect of Financial year ended on 31.03.2006 has been made out for the limited purpose in terms of section 212 (2) (b) of Indian Companies Act,1956 . Pursuant to section 212(2)(a) and section 212(2) (b) of Indian Companies Act, the Balance Sheet of Dabur Nepal Pvt. Limited as on 31st March ,2006 and the Profit & loss Account for the year ended on that date dealt with by this report have also been made out in accordance with the requirement of Indian Companies Act 1956,which have been certified by an Indian firm of Chartered Accountants thereby making out the audit report thereof in accordance with the requirements of Indian Companies Act,1956. FINANCIAL RESULTS The Financial results of drawn in accordance with Indian Companies Act are as follows: (Rs in lacs) Particulars articulars Sales (incl. Other income) Profit before Tax 2005-06 19481.78 590.24 Less: Provision for Tax-current 2004-05 18638.84 941.23 105.54 165.33 Net profit after tax Balance brought forward 484...
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...behind a billion 1, smiles... DABUR INDIA LIMITED ANNUAL REPORT 2011-12 behind a billion 1, , Dabur - a name, a brand, a way of life for billions of people across the globe. From its humble beginnings in the bylanes of Kolkata way back in 1884, Dabur has today emerged as a true Indian Transnational with a portfolio of products that has not just won the trust of consumers in over 60 countries but has become an inseparable part of their daily routine. Dabur has been in the business for over 127 years, yet it behaves as a young company that appeals and remains relevant to the youth, not just in India but in every part of the world. And it’s their support and trust that has helped Dabur surpass the Rs 50 billion ($1 billion) turnover mark in 2011-12. Over the years, we have learnt that to cross such far-reaching milestones, one needs not just great products, but excellence, nimble-footedness and committed channel support. But most importantly, one must establish a deep connect with both mature and young consumers - by understanding them first and then by delivering them world-class products that they can appreciate. INDEED, WE BELIEVE THAT OUR $1-BN MILESTONE IS THE RESULT OF THE BILLION PLUS SMILES OUR PRODUCTS HAVE BROUGHT TO THE FACES OF OUR CUSTOMERS. As the leading Ayurveda and Nature-based Consumer Products Company in the world, we continue to be resolved in the pursuit of excellence for delivering sustained success and continuing leadership...
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...18.9% Profit After Tax(PAT) Margin (FY 2015): 13.7% Sales Analysis Following chart shows the revenue of Dabur India from FY 2011 to FY 2015. N.B.: All sales are in billion Indian rupees. Product Line: Dabur has wide varieties of products under the following master brand names: - Dabur - Ayurvedic healthcare products Vatika - Premium hair care Hajmola - Tasty digestives Réal - Fruit juices & beverages Fem - Fairness bleaches & skin care products Brand Image Dabur was mainly recognized as an Ayurvedic company which targeted age group over 35 years. Then with introduction to Oral Care and Hair care products, it entered new potential areas and covered youths as well as children. For instance, Real Fruit juices covers about 58% of market share in India. Experience and Technologies Dabur is one of the leading FMCG companies in India with wide range of products and experience of 131 years. With its quality products that targeted the needs of the customers, it became most trusted brand in India. Dabur India manufactures around 250 herbal/ayurvedic products making it a world leader in Ayurveda. Dabur products are also available in over 60 countries and it accounts for over 30% of the turnover. Dabur manages operations in a way that it causes minimum adverse effect on the environment. Dabur India uses latest technologies to maintain the business. Dabur uses centralized SAP ERP system for all business units. It has countrywide WAN (Wide Area Network) which runs...
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