Bao Uyen Nguyen (13)
10/10/15
HADM 3760
Chapter 9

1. They can emphasize the speed of take out service. Supportive for take out only interested guests, augmentative for guests who would eat there regardless of take-out option. Offering better packaging. Better take out service can improve the customer volume. 2. Weekend to Las Vegas
Facilitating: Flight, taxi, hotel, restaurants, nightlife, entertainment
Supporting: First class seat at airplane, distinguished amenities, room service, no cover charge.
Augment: accessibility to local attractions, atmosphere of the restaurant/ bar/ casino, interactions with employees or other guests. 3. ARAMARK might believe that attaching a brand like “ Burger King” to their product that they are different themselves from the other competition. By attaching themselves to a hamburger brand, they are ensuring a level of quality in their food. ARAMARK is making itself look like the dominant presence in the market to customer who might not have been familiar with it. Using brand of equity of Burger King will attract the regular customers. 4. Making the process for new product development
Idea Generation: create a large range of possible ideas.
Idea Screening: sort through all ideas to find the good ones.
Concept development: determining market and fits.
Marking strategy: molding the concept to the market.
Product development: product into a prototype
Market testing: test product in realistic setting
Commercialization: launching of a product. 5. It does not because new product ideas are created prior to them becoming a complaint or issue with the customer. 6. I would consider cities where new product would be most appreciated or purchased. 7. People have expectation for brands and they know that expect in terms of what they are getting. 8. To keep a hotel form the declining stage, the operator should renovate the property about every 7 years. This could mean soft goods only or going as far as to change walls.