...Story of Mother Dairy Research Paper prepared by: • Rajeev Ranjan Post Graduate Diploma in Management, Jaipuria institute of Management, Noida Mobile: 09350864084 Email: rajeevranjan99@gmail.com • Rahul Bangabash Post Graduate diploma in Management, Jaipuria Institute of Management, Noida Mobile: 09953550067 Email: rahulbangabash@yahoo.co.in Emerging Trends in Business Strategy 2 A Success Story of Mother Dairy ABSTRACT Emerging Trends in Business Strategy A Success Story of Mother Dairy By Rajeev Ranjan Rahul Bangabash From chronic shortages of milk, India has emerged today as the largest producer of milk in the world nearing 100 million tonnes. It offers opportunities galore to entrepreneurs worldwide, who wish to capitalize on one of the world's largest and fastest growing markets for milk and milk products. The effective milk market is largely confined to urban areas, inhabited by over 25 per cent of the country's population. An estimated 50 per cent of the total milk produced is consumed here. By the end of 2007, the urban population is expected to increase by more than 100 million to touch 864 million in 2007 a growth of about 40 per cent. The expected rise in urban population would be a boon to Indian dairying.Presently, the organized sector both cooperative and private and the traditional sector cater to this market. In this booming period Mother Dairy is looking to take advantage of the opportunities which are in galore available for all milk manufacturers....
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...Assignment 1: Product Assessment Foday Sesay MKT 100-Principles of Marketing Strayer University Introduction Milk as a dairy product is one of the most highly consumed product but it consumption in the market is dropping as compared to bottle water and other changing taste products. Barrett (2012 stated blame it on bottled water or changing tastes, but the sales of milk as a beverage have fallen t the lowest level in nearly thirty years and the US adults are no longer consuming the dairy industry iconic product. This is a fact as most people nowadays prefer water than milk and even many complain of stomach problems or improper indigestion. These are reasons best known to them but it seems that milk consumption, though it is vital in our life has considerable been dropping. Unless marketers could think of a better way to refine the product and add flavors or provide consumers with new and attractive product, the decline in milk consumption will continue. The target market for milk is adults and children. However, the dairy products do target a significant population of older people who need milk for many reason to strengthen their bones, add more vitamins, and for other healthy reasons. Barret (2012 pointed out that even in the milk-thirsty Great Lakes region, that is the leader in milk consumption are struggling with the downward trend gripping the dairy industry for many years. This trend has to be looked into from the perspective of the industry not redefining itself...
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...Mother Dairy, set up under the Operation Flood program in Delhi in 1974, is a wholly owned subsidiary of National Dairy Development Board (NDDB) of India. Mother Dairy's range of products include the brands Mother Dairy (milk, milk products, curd, ice cream, butter, dairy whitener etc), Dhara (range of edible oils) and Safal (range of fresh fruits and vegetables, frozen vegetables, fruit juices). Mother Dairy – Delhi was set up in 1974 under the Operation Flood Programme. It is now a subsidiary company of a wholly owned company of the National Dairy Development Board (NDDB). Mother Dairy markets & sells dairy products under the Mother Dairy brand (like Liquid Milk, Dahi, Ice creams, Dairy Whitener, Cheese and Butter), Dhara range of edible oils and the Safal range of fresh fruits & vegetables, frozen vegetables and fruit juices at a national level through its sales and distribution networks for marketing food items. Mother Dairy sources its entire requirement of liquid milk from dairy cooperatives. Similarly, Mother Dairy sources fruits and vegetables from farmers / growers associations. Mother Dairy also contributes to the cause of oilseeds grower cooperatives that manufacture/ pack the Dhara range of edible oils by undertaking to nationally market all Dhara products. It is Mother Dairy’s constant endeavor to (a) ensure that milk producers and farmers regularly and continually receive market prices by offering quality milk, milk products and other food products to consumers...
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...1946. The brand name was derived from the Sanskrit word ‘Amoolya’, which means priceless. But some cite the name as an acronym Anand Milk Union Limited. Amul products have been used in millions of home since then. Today Amul is a symbol of high quality delivered at a reasonable price, of the creation of a vast co-operative network, of a triumph of the white revolution. And it serves as an established model for dairy development. In the early 1940s, the main sources of earning of the farmers of the Kaira district were selling of milk and farming. During that time, there was a high demand of milk in Bombay. It was mainly supplied by Polsen dairy limited which had a monopoly and was privately held. Those traders used to decide on the prices of milk and the farmers had no say in that. But the exploitation became intolerable and the farmers collectively requested Sardar Vallabhai Patel. He told them to establish a co-operative union, as an alternative to supplying milk to private traders. Morarji Desai intervened and formed a society for collection of milk in Samarkha, a village near Anand. Mr. Varghese Kurien showed main interest in establishing the union, who was supported by Mr. Tribhuvandas Patel who led the farmers. The Kaira district milk producers union was thus established in Anand with the brand name Amul. At the initial stage, 250 liters of milk was collected daily. But with the...
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...business since 1958. Concentrating on manufacturing quality dairy products, Gay Lea processes approximately 15% of Ontario’s milk. They are the link between Ontario dairy farmers and consumers across Canada. Gay Lea has made many innovations in their key products, which are: ■ butter ■ cottage cheese ■ sour cream ■ whipped cream ■ Lacteeze (lactose-free milk) ■ cheese Gay Lea does not sell its products directly to consumers. Their customers are: ■ retail food chains (for which Gay Lea does individual packaging) ■ food service companies (who distribute Gay Lea products to their own customers) ■ Industrial companies who purchase bulk product to include in their own products. The main office is in Mississauga, with five production facilities located in Toronto, Madoc, Mississauga, Guelph, and Teeswater. As of 2011, this company had annual revenue of $145,546,240. Current stock price is $17 per share. Gay Lea is Ontario’s largest dairy co-operative, and is the sixth largest dairy product manufacturer in Canada. Industry Analysis Gay Lea is sixth in the top dairy processing companies in Canada. The companies that are their main competitors are Parmalat Canada Inc. and Saputo Inc. Interestingly, even though these two companies are competitors, they are also customers of Gay Lea – buying bulk product to include in their own products. The dairy processing industry is vital to the Canadian economy, ranking second...
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...Mother Dairy Plant Report – Industrial Visit to Mother Dairy plant Introduction: Mother diary is a multi product company, dealing primarily in dairy products, which sprang into existence in 1974.It works under the aegis of National Dairy Development Board of India (NDDB).It’s one of the key players of the Indian dairy industry. It’s products include liquid milk, flavored milk, ice cream, lassi, dahi, mishit dahi, white butter, table butter, ghee, cheese, edible oils (under the name of Dhara),UHT milk and Fresh fruits and vegetables (under the name of Safal). Market size and competition: Current market value of drinking milk and related products in India stand at a whooping sum of approximately 400 billion. Milk products have shown a steep growth due the increase in the number of health conscious individuals in urban as well as rural areas.Further the introduction of products such as soy milk,flavoured milk and probiotic yoghurt has helped in forstering the increased rate of growth. Although Amul is still remains the big shot in Indian dairy industry but other leading companies like Nestle,Reliance,Danone and Go have also surfaced with some of their revolutionizing products. In all of these competitions,as far as the geographical distribution is concerned,Mother Dairy holds its leading position in Delhi NCR region with around 69% of market share. Source: Euromonitor International March 2013 “Drinking Milk Products...
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...Vietnam, and in the last part we want to talk about our future plans. First, the structure. Let’s start with the company’s history with some significant events. As you know, in 1976, our company was founded under the name of Southern Coffee-Dairy Company, a subsidiary of the General Food Directorate and had six factories in operation, namely Thong Nhat Dairy Factory, Truong Tho Dairy Factory, Dielac Factory, Bien Hoa Coffee Factory, Bich Chi Powder Factory and Lubico. In 1992, the company was formally renamed Vietnam Dairy Company and came under the direct management of the Ministry of Light Industry after introducing powdered milk, cereal with milk powder at the first time in Vietnam in 1988 and launching UHT milk, spoon yoghurt to Vietnam market in 1991. At this time, we started focusing on the manufacturing and processing of dairy products. Specially, in December 2003, our company was formally converted into a joint stock company and changed its name to Vietnam Dairy Products Joint Stock Company to reflect its change in status. We are the leading producer of dairy products in Vietnam based on sales volume and revenue. Our products range from core dairy products such as liquid and powdered milk, to value-added dairy products such as condensed milk, drinking and spoon yoghurt, ice cream, and cheese. We have the largest and leading distribution network in Vietnam, so we leverage it to introduce new...
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...Nowadays in Lebanon, there are vast numbers of dairy products consumption daily, and there’s about 28 companies producing these products. As we know there are environmental and health problems in Lebanon, and people are always debating about products, which one is healthier or without artificial ext. Also there is respectively three leading dairy products producers, Taanayel Les Fermes, Libant Lait and Dairy khoury. These companies have been competing severely lately through media, offerings, widening area of coverage and distribution, and creating their own competitive advantage. However the most consumed product for the three companies are the 1kg packs of yogurt or “laban” in Arabic. 2) Objective: The objective of this paper is to know more about these 3 companies, study by numbers and qualities their 1kg pack of yogurt, and then choose the best between these 3 companies. 3) Companies Profile: a) Dairy khoury: Dairy Khoury is a company situated in Ain Al-Sindyaneh, Mount-Lebanon that manufactures a wide range of dairy products. The family has been into business since 1943 at a village called Baskinta producing in a small farm and distributing to relatives and friends, kept expanding until early 2000’s when a new production facility was built in Ain Al-Sindyaneh able to produce 10 tons of dairy products per day. Dairy Khoury became an official Lebanese shareholding company exclusively owned by the family members in 2007. Dairy Khoury knows no boundaries and has never stopped...
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...have led to its success. Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food Products marketing organization. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serves the interest of consumers by providing quality products which are good value for money. Amul (Anand Milk-producers Union Limited), formed in 1946, is a dairy cooperative movement in India. The brand name Amul was derived from the Sanskrit word “Amulya” which means priceless and it is managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.41 million milk producers in Gujarat, India. It is based in Anand town of Gujarat and has been a sterlingexa mple of a co-operative organization's success in the long term. Amul’s Business Model : Amul followed a unique business model, which aimed at providing ‘value for money’ products to its consumers, while protecting the interests of the milk producing farmers who were its suppliers as well as its owners. The Amul Model is a three-tier cooperative structure. This structure consists of a Dairy Cooperative Society at the village level affiliated to a Milk Union at the District level which in turn is further federated into a Milk Federation at the State level. As milk was a perishable items, Amul bought all the milk offered by the milk producer, made timely payment and shared the...
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...Vietnam Dairy Products Joint Stock Company (Vinamilk) is considered the largest dairy manufacturer in Viet Nam. Vinamilk produces a various range of dairy products, such as fresh milk, condensed milk, yogurt, ice cream, cheese, and fruit juice, for the domestic and international market. Vinamilk has distributed its products through the large distribution channel nationwide, and it also exports to foreign counties. The company holds 39% of the market share in the dairy industry in Viet Nam. Vinamilk has established a strong brand image and reputation in customers’ minds: Vinamilk brand is associated with good quality dairy products. According to the scenario in this assignment, Vinamilk has launched a campaign to promote the freshness of the 100 percent fresh milk products. Facing the bad press recently that suggests the company’s products were made from powder and water, Vinamilk would like to show people that the saying is not correct. Vinamilk has invested much to produce the 100 percent fresh milk products, whose quality is guaranteed as the name. The process and technology applied to achieve this goal is examined in each tasks. In class, I have learned many different concepts about VMGOS, organization structure, business process and functions, process mapping, quality gateway, planning coordination tools, and project management, etc. For the assignment, I will apply these concepts to Vinamilk company, focusing on its goal to implement new technology to product its 100...
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...Abdel Maaboud Elghoul Mahmoud Abdel Maaboud Elghoul Tamer Emam (MBA Students) March 2013 Contents 1. Introduction Page-03 2. Market Volume Page-03 3. Market Share Page-03 4. Market Type Page-05 5. Company Portfolio Page-06 6. Company Products Page-07 7. Factors affect Supply. Page-07 8. Factors affect Demad. Page 07 9. Sales trend Page-08 10. Supply, Demand and Elasticity Page-08 11. Conclusion Page-08 12. References Page-08 ? Introduction: This Paper is a presentation for a real company economic analysis in regard with the market and the company portfolio as well as the factors affecting both of supply and demand product quantities. Also, in this presentation we will go through cases of elasticity in the relations between all of product price, supply and demand quantities. The subject company in this presentation is Almarai Company that produces Dairy liquid, Yoghurts & Desserts, Foods, Juices, Bakery Poultry and Infant Formula. Almarai Company is based in KSA; however it is considered one of the biggest companies in that field in the areas of GCC and Middle East. ? Market Volume Total sales value of the company through Year 2012 was 9, 883 Million SAR by an increase of 24.3% comparing with the value...
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...capacity * Product differences: Dairy products are perceived as commodity thus differentiation is based on price…. Price/ service competition * Exit barriers: High exit barriers for companies thus their presence fosters industry rivalry Threats possessed by new entrant: MEDIUM * Economies of scale: Industry experience cost advantage with expansion * Capital requirement: The investment required in the industry is huge for setting up of factories * Access to distribution channel: Difficult for new entrant to gain access to distribution channel * Government schemes: Different government schemes such as Intensive Dairy Development Program, Dairy Entrepreneurship Development Scheme etc. to promote milk productivity, creation of modern dairy farms. * Local retailers: * Customer Loyalty Bargaining Power of suppliers: LOW * Switching Costs: Low switching cost as companies can easily switch from one supplier to other * Supplier Concentration: Presence of large number of suppliers (dudhwallas) * Threat of forward integration: Suppliers are rural people thus least likely to collaborate and enter into distribution of dairy products * Product differentiation: Raw material (milk) provided by all suppliers are of same quality. Threat of Substitute: MEDIUM * Price/ Performance Ratio: Substitute products are available for milk products (flavored milk, Ice-cream) and have low price/performance ratio. No substitute exists for liquid milk. * Switching...
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...one of those corporations who have most diversified products in Pakistan. Engro Corporation has the following companies: • Fertilizer. • Polymer & Chemicals. • Vopak terminal. • Power Generation. • Elengy Terminal Pk. Ltd. • Food & Beverages. • EXIMP Pvt. Ltd. Products of Structure of Engro foods: Engro entered in the business of foods with its dairy products. Their first product was their milk with the name Olper’s milk. It is rich creamy thick milk. It is one of the leading dairy products in the market. Olper’s lite is another milk product of engro foods. This is the ideal low-fat, hi-calcium milk for adults who want to stay healthy, active and fit for life, Olper's Lite contains all the inherent nutrients of milk that can boost energy, without the extra calories that cause weight gain. Olper's Cream is a rich, creamy delight that has initiated a new trend not just amongst baking and dessert makeing, but also within conventional households, where it is generously splurged over every-day food items as the primary ingredient to enhance the culinary experience by transforming it into a scrumptious creamy sensation. Dairy Omung is the wholesome all purpose dairy brand of engro foods that provides price and quality conscious consumers with a premium milk product at an affordable price. Olper’s flavored milk is also one of their hot selling product. Olper’s Badam Zafrani and Olper’s Rose are their flavored milk products. Ice cream is one those food items which equally...
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...Strategy in Practice – Tatua Dairy Company and the Dairy Industry External Analysis: Industry Profile: The New Zealand Dairy Industry is a mature and large market involving six main competitors: Fonterra, Tatua, Westland, Open Country, Synlait and Miraka. Consequently, the scope of competitive rivalry is not only national but also global with NZ accounting for over a third of the world’s international dairy trade. The Dairy Company supplies a very wide range of dairy products in various segments that include: dairy ingredients, speciality nutritionals, flavour ingredients, bionutrients, foodservice, and consumer products to end-customers. The products that are accessible are fundamentally consistent across all competitors therefore companies differentiate themselves through innovative and high quality products such as the ‘Dairy Whip’, consolidated relationships with customers and ease of acquiring. Evidence of vertical integration is present in this industry as Tatua is supplied by its own shareholders however there is also horizontal integration as many companies have merged to gain market share. Economies of scale in this industry are high because it is essential to gain a profit. The six main competitors also have large facilities at their disposal that are used at full capacity to efficiently produce the correct quantity and product to supply to their numerous customers. Since the industry has high economies of scale, the barriers to entry/exit are very high, as it requires...
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...Bangladesh and Malaysia | Mominul Plabon Executive Summary The following marketing plan forms the basis for introduction of a milk powder named Agora milk powder in two countries like Bangladesh and Malaysia. This study combines the selection of the countries based on their income level as the purpose of the study is to identify the distinctions of marketing strategies in developed, less developed and developing countries. During the analysis there are several remarkable trends found in two countries such as it seen developing countries have a large demand for foreign product while developed country have good level of self sufficiency. Furthermore, in developing country entry barriers are low as compared to developed country. The key opportunities found in Bangladesh are; a great demand of powder milk due the vast shortage of liquid milk production, low-cost labour force, increasing use of technology and so on. On the other hand, in Malaysia the social, economical and technological structure are very attractive for Agora milk powder while a few trade restrictions also exist. However, based on the analysis two different marketing strategies have been adopted with the reason that both country differ to each other in terms of their structure and culture. In this term, a careful design of the marketing mix have been considered for both countries so that Agora milk powder can be presented in way that the competitors find difficult to imitate. Key words: strategy, quality, market. Table...
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