...Market, and Buyer Behavior The nature of this industry is broken down into three general segments. The first segment is architectural coatings, the second segment is original equipment manufacturing (OEM), and the final segment is special purpose coatings. Architectural coatings are what you would call the general purpose paints, varnishes, and polishes. They are mainly used on housing, commercial, and institutional structures. Original equipment manufacturing is when it is formulated for industrial use and is used on original equipment by manufacturing. You will find OEM being used on automobiles, appliances, furniture, and more. Special Purpose coatings are used for special procedures or ecological conditions. You will find coatings of this nature used on bridges, ships, railroads and more. There are many competitors in this industry. Competitors for architectural coatings would be Sherwin-Williams, Benjamin Moore, the Glidden unit of Imperial chemicals, PPG Industries, and there are many more. Lowe’s and Home Depot would be the competitor for selling Special purpose coatings. These competitors have strengths and weaknesses. A few weaknesses were that come of the companies were unable to make money and study and expansion commitments had to sell their paint businesses. One major strength would be that larger firms that can buy the smaller businesses can have more of an impact because now they have more of a geographically presence. In this industry most buyers buy from the...
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...with health food stores and will begin to sell some of its products through health food retailers. Customers who are trying to eat healthy and who have disposable income will find that Juice Plus+ products are an affordable way to help get the recommended daily allowances of fruits and vegetables in their diet. Educating the customer on the clinical research behind the product will ensure they understand that these are whole food products and not supplements, which will set us apart from the competition. The manufacturer has a solid reputation and great customer relations. They are a member of the Direct Selling Association and are accredited by the BBB with an A+ rating. The objective for the first year is to recruit 35% of the health club members as customers. Obtaining this percentage will net $105,771, for reinvestment. In the second year, the expectation is that the customer base will increase from 35% to 50% of members, which will net $215,391. Juice Plus+ will always have customer support...
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...Song Title: Drink to That All Night Singer: Jerrod Niemann Album: High Noon Lyrics Pullin' up now and the parkin lot’s full Gonna ride that cow with a Dallas bull Everybody in the ATL is comin DJs got those speakers thumpin Got a black ford not a white mercedes Walkin in the front door checkin out the ladies My buddy says hey boys I'm buyin The hottest girl in here's givin me the eye and Everybody knows, its gonna be one of those I can drink to that all night That's the stuff I like That's the kind of party makes you throw your hands up high Bout to tie one on talkin gone gone gone Turnin all the wrongs into right I can drink to that all night Workin on the sweet thing sittin on a bar stool Doin shots of Jack girl gonna take it old school Singin hell yeah to every song their playin Do ya wanna dance? Baby I'm just sayin Everybody knows, its gonna be one of those I can drink to that all night That's the stuff I like That's the kind of party makes you throw your hands up high Bout to tie one on talkin gone gone gone Turnin all the wrongs into right I can drink to that all night I can drink to that all night Take your cup fill it up You can't raise it high enough Take your cup fill it up You can't raise it high enough Everybody knows, its gonna be one of those I can drink to that all night That's the stuff I like That's the kind of party makes you throw your hands up I can drink to that all night That's the stuff I like ...
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...Essay planning template ! Conditions: • You can only use this template (or a similar format) for the assessment essay. • You can use it digitally or in print. • If you decide to use a variation to suit your learning individual style, this must be approved by your teacher. ! ! ! Written in FULL – the QUESTION and your PROPOSITION Written in DOT points of three words or less – EVERYTHING ELSE Question Compare how two or more texts you have studied offer representations that contribute to the diversity debate. Key words ! Proposition: what are you arguing: statement ! Underdog: Marginalised group of transexuals:There is clear difference the concept of Transexuality and Cisexuality. This gap of mutual mis-understanding between the two groups is shown in a multitude of texts. Transgender norms is flawed because the gap is too large and a complete understanding needs to be learnt not observed and interpreted. ! ! Text 1 The Adventures of Priscilla, Queen of the Desert Date: Release 1994 Author/producer: Stephan Elliot Genre: Feature Film (Specific topic) Sub Genre: Comedy, Road trip Text 2 Caitlyn Jenner Vanity Fair Article: Date: Published June 2015 Author/producer: Annie Leibovitz Genre: Image Text 3 The Danish Girl Date: Based in 1926:Released November 27th, 2015 Author/producer Genre: Biographical: Dramatised non fictional character Drama and Romance ! BP1 BP2 BP3 Topic sentences and text orientation Topic sentences and text orientation Topic sentences and...
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...forty-year-old rich man, he takes his fame for granted and gets in trouble at huge parties and has been since he was a teenager. Tom Beer, author of the expose "Leonardo DiCaprio: Back in the Game," wrote, "He was partying in the clubs, he was picking fights with basketball players, he was dating every supermodel in sight." Beer's statement proves that DiCaprio is out of control and that people are starting to notice his ridiculous behavior. The Academy pays attention to celebrities and their actions outside of filming. Many people assume that just because a person is acting like an animal, they won't get the opportunity to receive an Oscar. In DiCaprio's defense, I don't think his personal life should determine whether or not he wins an award. Dedication and hardwork should be what gets recognized, not the decisions an adult is making outside of his career. DiCaprio has taken on major roles throughout his twenty years of acting. At a young age, he was nominated for Best Supporting Actor in the film What's Eating Gilbert Grape, where he portrays an 18-year-old boy with a developmental disability. His most recent film, The Wolf Of Wall Street, earned him a nomination for an Oscar, but he lost to Matthew McConaughey. McConaughey starred in the film Dallas Buyers Club,...
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...For the exclusive use of K. Larsen, 2016. 9-914-525 DECEMBER 16, 2013 FRANK V. CESPEDES JAMES KINDLEY Clique Pens: The Writing Implements Division of U.S. Home A fierce thunderstorm had just brought brief relief to the sweltering mid-August temperatures in Tampa, Florida, as Elise Ferguson, president of the writing implements division of U.S. Home, Clique Pens, stared at the notepad in front of her. She had jotted some thoughts about just whose needs were more important for Clique to satisfy—its retailers or its consumers? Fortunately, the 2013 back-to-school sales of her core writing implements product lines appeared to be on goal for a 3% increase over 2012. These sales were not without a cost, however, as various discounts, allowances, and other off-invoice deals had pushed gross profit margin down from 42% in 2010 to just over 36% in 2012. (See Exhibit 1.) Another one of Ferguson’s primary goals for Clique was to stop this decline in gross profit margin percentage and grow its overall gross profit by 4%. She hoped to accomplish this by growing revenues and increasing the gross profit margin. At this point, she felt it was unlikely that the latter would happen this year (2013). Ferguson wondered, were all these “giveaways” to retailers necessary? If so, couldn’t the monies be shifted to a form referred to generally as Market Development Funds (MDF), which would in theory allow Clique to have more control over their use in driving sales of its products...
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...Soft drink industry: The Soft Drink Industry is primarily engaged in manufacturing non-alcoholic, carbonated beverages, mineral waters and concentrates and syrups for the manufacture of carbonated beverages. Soft drink industry is very profitable, mainly for the concentrate producers than the bottler’s. The leading players of the market are Coca-Cola, Pepsi Cola, and Cadbury Schweppes. In this industry, fierce rivalry between dominant producers Coca-Cola & Pepsi and the bargaining power of the buyers who place huge orders for soft drinks are strong, while the threat of new entry and the threat of substitutes are mild. And, bargaining power of the suppliers is conditional. Threat of Entry: New Entrants to an industry bring new capacity and a desire to gain market share that puts pressure on prices, costs, and the rate of investment necessary to compete. Threat of a new entry is considerably low in today’s soft drink market. In the initial stages of the industry, Coca-cola was the dominant leader of the market, and then new entrant Pepsi made a huge impact on sales and profits of Coke. But, today Cola-Wars between Coke and Pepsi are so dominant, that possible threat of a new entrant is relatively low. The several factors that make it difficult for the new companies to enter the soft drink market include: 1. Role of bottlers: * Bottlers purchase concentrate, add carbonated water and high-fructose corn syrup, bottle the resulting CSD product and deliver it to...
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...hopefully have a kid of her own and be married and live in a populated city for example New York City. She works in a retail store called Gabeś in Greensburg. She works as a cashier and Customer Service. Asia said she would love to go back and be Martin Luther King Jr because he fought tooth and nail for what he belived in. The final questions i asked Asia are about her personality traits and hobbies. Asiaś hobbies is lisenting to music, doing makeup, cutting hair, and making new friends. Her personality traits is outgoing, funny, and caring about others. If Asia won one million dollars she would give five hundred thousand to charity and the other five hundred thousand she would help pay off her grandmas house. Her favorite movie is Dallas Buyers Club. She likes this movie because of the skill it took to portray the characters. Asiaś music she listens to are the 80s New Wave and her favorite band is Depeche Mode. Asia wants to go back to the 70s to expierence the music and see how reality changed. Best thing about being a teenager to Asia is being young and the worst is the emotions you feel. Things that get on her nerves easliy are when people make fun of others. Family life, School activites, and personality traits and hobbies is what i learned about her life. After speaking with her I found Asia to be very outgoing and she really loves music and her hoobies. ...
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...secondary ticketing Web site, according to exclusive industry rankings by TicketNews. However, a new strategy is required to create additional growth and profit. A situational analysis (SWOT analysis) is an assessment of the strengths and weaknesses in an organization’s internal environment and the opportunities and threats in its external environment. StubHub’s strengths include its basic strategy and unique transaction capabilities. Their system is well developed and unique. It is comprised of ticket exchange, event information, and guaranteed delivery. The StubHub Fan Protect guarantee program enhances trust and substantiates their commitment to the consumer. The company guarantees to the buyer that the tickets will be authentic and delivered in time for the event. If the event that the buyer has purchased tickets for is cancelled or rescheduled, he/she may receive a full refund. StubHub also ensures that a seller will never contact...
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...forecasted to approximate the general rate of inflation through 2000. Further more it is divided into three broad segments: - Architectural coatings: this consists out of general-purpose paints. It holds 43 percent of the total industry dollar sales. - Original equipment manufacturing coatings: industrial buyer specifications are applied to original equipment during manufacturing (think automobiles, trucks….). It holds 35 percent of total industry dollar sales. - Special-purpose coatings: for special applications or environmental conditions. It holds 22 percent of total industry dollar sales. Jones Blair is specialised in architectural coatings. 2. How would you segment this local market Architectural coatings segmentation: By end-user: do-it-yourself painters versus professional painters By use: Interior paints versus exterior paints Geographic: DFW (eleven county Dallas-Fort Worth) & non-DFW 3. What is the attractiveness of your identified segments and what are their specific needs and wants? - Do-it-yourself painters: Account for 50 percent of architectural coatings dollar sales. They typically buy in Whse H.C. Home Center and membership clubs. Consumer buys around $74 per purchase. They choose first a retail outlet and then a brand. Less price-sensitive - Professional painters: Account for 25 percent of architectural coatings dollar sales. They typically buy in Specialty Stores and lumberyards. They seek out quality products (paint) and look for...
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...PROSTITUTION IS NOT A CHOICE LEARN A BOUT TH E TRA FFI CKING OF WOMEN AND GIRLS WORLDWIDE, AND FIND OUT WHAT CAN BE DONE TO END THIS WID ESPR EAD PROBLEM … Soroptimist International of the Americas-1709 Spruce Street Philadelphia, PA 19103 - 215 893 9000 - www.soroptimist.org SOROPTIMIST WHITE PAPER Prostitution is Not a Choice I think so much about what has happened to me. Why these men did what they did to me. Old, disgusting men. It was horrible. They knew I did not want to be there, but they paid their money. They used me. I was their property for the night. They destroyed me. (14-year-old girl at Casa Hogar, a shelter in Costa Rica for children rescued from the country’s sex trade1) OVERVIEW Prostitution has been called the world’s oldest “profession.” In reality, it is the world’s oldest “oppression” and continues to be one of the most overlooked human rights abuses of women on the planet today. 2 Prostitution of women is a particularly lethal form of violence against women, and a violation of a woman’s most basic human rights. While society attempts to normalize prostitution on a variety of levels (discussed later in this paper), prostituted women are subjected to violence and abuse at the hands of paying “clients.” For the vast majority of prostituted women, “prostitution is the experience of being hunted, dominated, harassed, assaulted and battered.” 3 It is “sexual terrorism against women at the hands of men and little is being done to stop the carnage...
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...Exclusive Summary The Los Angels Lakers Club (LAL) is one of the most well-known basketball clubs of National Basketball Association (NBA). It has followed clear mission, which is to win NBA Championships, to attract new fans, strive tor providing good services for club members and also to promote NBA basketball to Communities. By following the strategic direction, the club had detailed analyses of its own existing situation as well as the environmental analyses. The strategies were made upon these analyses, such as prescriptive approach that indicated the club should have a plan in advance. On the other hand, it used emergent approach, which could support the club to maintain its sustainability development. Finally, the club evaluated their strategies frequently. Through the evaluation process, the club reflected itself. And then, it could provide useful information for them to sustain competitive advantage. For keeping the club running effectively, they should consider more activities and events to entertain the members. 1. Introduction An awareness of the importance of the strategy to the sport organization has been recognized over these years. According to Johnson and Scholes (2002), strategy decided the direction and scope of an organization’s activities, and connects its external environment. In addition, as Hoye et al (2009) state, strategy can be an explanation of how sports organizations survive with competitions and sustentation. As Forster (2006: 72)...
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...Reliable Cars, Inc. I. Summary of Facts A) Market – Used automobile industry 1) History of Reliable Cars, Inc. a) Honest Carl’s Cars – Established in 1945 by Carl and Mary Lou and within the next five years, became the highest volume, single location used car dealership in California. Mary Lou made a point of employing the disabled and providing a friendly work environment. b) Reliable Cars, Inc. – Honest Carl’s Cars changes their name to Reliable Cars, Inc. They target the moderate income, working-class segment of the market. Dealerships projected a clean, comfortable, friendly ambience with employees focusing on meeting customer expectations and Mary Lou’s long term repeat purchase and referral objectives. In 1979, Reliable Cars was able to start two new sister operations, Oxford Finance, Inc., and Honest Service Agreement Enterprises. Both operations improved profitability and improved customer satisfaction. c) Keen Investment, Inc. – Reliable Cars, Inc. was then sold in 2004 to Keen Investment, Inc., a New York based financial conglomerate. Mary Lou received half cash and the other half in Keen stock. Mary Lou was also elected to the board of Keen and named Chair Emeritus for the Reliable board. Martha Macedo of the Compton Group was named as CEO to replace Mary Lou. d) Consolidated sales of $502,646,400 in 2005 and “best in the industry” ranking in customer satisfaction survey results. Reliable Cars Inc. CFO projects 2006 same store...
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...1. Summarize the major features of Texas Instruments’ management systems. To what extent, and how, are these system mutually reinforcing? In 1960, Texas Instruments’ (TI) revenue reached $232 million, which was $32 million over company’s president Pat Haggerty’s announced goal of $200 million. However, the industry was facing a recession at the time, and Patrick Haggerty knew that TI needed to develop a system that would help with innovation and growth of the company. In 1962, Duddy Harris was assigned to find such system, which resulted in development of the OST System: Objectives, Strategies and Tactics. Pat Haggert believed that Texas Instruments must be consumer product centered. Under his leadership TI has organized itself into six major business groups. Each group was subdivided into divisions, which in turn is further divided into product customer centers (PCC), or profit centers. Each Product Customer Center (PCC) manager had responsibilities to Create, Make and Market product in their respective area. The goal of PCC is to allow the business to have a close relationship with customers, and enable an entrepreneurial environment for TI’s middle level managers. The major drawback of Texas Instruments profit center’s decentralized matrix system is the lack of control by top management, possibility of friction and conflict of interest between organization units. With over 80 different PCCs within TI; business cohesion can be a major issue. In order to keep individual...
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...SEGMENTATION, TARGETING & POSITIONING SHUBHAM JOSHI ROLL No. 60 MBA 1st SEMESTER Markets are not homogeneous. A company cannot connect with all customers in large, broad, or diverse markets. Consumers vary on many dimensions and often can be grouped according to one or more characteristics. A company needs to identify which market segments it can serve effectively. Such decisions require a keen understanding of consumer behavior and careful strategic thinking. LEVELS OF MARKET SEGMENTATION The starting point for market segmentation is mass marketing, in which the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. It is believed that mass marketing creates the largest potential market, which leads to the lowest costs, which in turn can lead to lower prices or higher margins. But, many critics point to the increasing splintering of the market, which makes this process difficult. Some claim that mass marketing is dying. Most companies are turning to micromarketing at one of 4 levels: (1) Segment Marketing: A market segment consists of a group of customers who share a similar set of needs and wants. The marketer does not create the segments; his task is to identify the segments and decide which one to target. Segment marketing offers key benefits over mass marketing. The company can deliver better design, price, and deliver the product or service to satisfy the target market. (2) Niche Marketing: A niche is a more...
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