...from HBS, you could take on the world. Now people were feeling a lot more insecurity. I was having some doubt about my own capabilities—about what I could accomplish on my own. Anxious to test his abilities and distinguish himself beyond the standard curriculum, Henry had decided to enter the School’s annual business plan contest. About six weeks earlier, in late January, Henry had teamed with HBS classmate Dana Soiman and the founders of start-up company Music Games International (MGI). The MGI founders—an HBS alumnus (MBA ’87) and two professional musicians—later brought two additional students from other institutions onto the team, creating a group composed of diverse views and talents. (See Exhibit 1 for team member bios.) The team was dynamic but very conflicted, and progress on the business plan had been slow. They had a promising product: a CD-ROM music game that children enjoyed playing while learning about music. The team could not agree, however, on a fundamental aspect of the plan—the target market for the product—which made it difficult to move forward. Henry and Dana thought the business plan should focus on gaining a foothold in the education market, whereas the team’s founders wanted to go after the larger, more...
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...It is commonly known that the airline industry uses a different mechanisms to price discriminate (PD) consumers with varying elasticities of demand in terms of travel.[1] In this case study, I will investigate PD based on the day of the week a ticket is purchased. In theory, this method of price discrimination is very feasible as airfares can be easily changed on a day to day basis. For example, consumers who travel on any given day of the week but purchase on the weekend may have different PED than those consumers who purchase their tickets during the week. By comparing different days of the week and ticket prices, we can study whether the airline industry has identified this method as a valuable segmenting device. I will start this case study by defining the theory of PD then continue by assessing data regarding ticket prices and day of week of which purchased then conclude if there is enough evidence of PD. Price discrimination is the practice of charging consumers different prices for the same good or service, whereby the relevant price in each case depends on the buyers characteristics. The most common form of PD would include grouping consumers based on certain attributes and charging these groups a different price. In pure price discrimination, the price of a good or service will be set at the maximum of which each consumer is willing to pay. The goal of PD is to gain an extra slice of untapped revenue source from consumers who are willing to pay a higher price...
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...Introduction to Primary Research: Observations, Surveys, and Interviews by Dana Lynn Driscoll This essay is a chapter in Writing Spaces: Readings on Writing, Volume 2, a peer-reviewed open textbook series for the writing classroom. Download the full volume and individual chapters from: • Writing Spaces: http://writingspaces.org/essays • Parlor Press: http://parlorpress.com/writingspaces • WAC Clearinghouse: http://wac.colostate.edu/books/ Print versions of the volume are available for purchase directly from Parlor Press and through other booksellers. This essay is available under a Creative Commons License subject to the Writing Spaces' Terms of Use. More information, such as the specific license being used, is available at the bottom of the first page of the chapter. © 2011 by the respective author(s). For reprint rights and other permissions, contact the original author(s). Library of Congress Cataloging-in-Publication Data Writing spaces : readings on writing. Volume 1 / edited by Charles Lowe and Pavel Zemliansky. p. cm. Includes bibliographical references and index. ISBN 978-1-60235-184-4 (pbk. : alk. paper) -- ISBN 978-1-60235-185-1 (adobe ebook) 1. College readers. 2. English language--Rhetoric. I. Lowe, Charles, 1965- II. Zemliansky, Pavel. PE1417.W735 2010 808’.0427--dc22 2010019487 Introduction to Primary Research: Observations, Surveys, and Interviews Dana Lynn Driscoll Primary Research: Definitions and Overview How research is defined varies widely from...
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...you could take on the world. Now people were feeling a lot more insecurity. I was having some doubt about my own capabilities—about what I could accomplish on my own. Anxious to test his abilities and distinguish himself beyond the standard curriculum, Henry had decided to enter the School’s annual business plan contest. About six weeks earlier, in late January, Henry had teamed with HBS classmate Dana Soiman and the founders of start-up company Music Games International (MGI). The MGI founders—an HBS alumnus (MBA ’87) and two professional musicians—later brought two additional students from other institutions onto the team, creating a group composed of diverse views and talents. (See Exhibit 1 for team member bios.) The team was dynamic but very conflicted, and progress on the business plan had been slow. They had a promising product: a CD-ROM music game that children enjoyed playing while learning about music. The team could not agree, however, on a fundamental aspect of the plan—the target market for the product—which made it difficult to move forward. Henry and Dana thought the business plan should focus on gaining a foothold in the education market, whereas the team’s founders wanted to go after...
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...Business Ethics and Corporate Responsibility Professor Dr. Dana Legette-Traylor Unit 5 Case Study Accounting for Enron By Accounting for Enron 1. Donald Duncan had responsibilities to everyone mentioned and he definitely failed by acting negligently and by showing a complete lack of ethics throughout his involvement with Enron. Due to the fact that Donald Duncan was the head auditor he had a responsibility to maintain the highest professional accounting and auditing ethics, and to lead his team morally as possible. When people are seeking wealth without thinking about who they hurt in the process they will continue to cheat and wait until there is no going back to correct the issue. Auditors were taught to maintain ethics and to be as unbiased as possible and to be very aware that fraud can present its self at any time. Duncan should have made sure that he provided the shareholders with a detail audit report that is accurate to ensure them that everything is okay or if something is needs attention. But Duncan in this case was deceiving the shareholders because his boss instructed him to do so for a very large amount of payment. When Duncan got rid of the documents he incriminated himself right away because he was trying to hide the evidence that he played a part in the scandal. 2. There is nothing wrong with aggressive tactics when it comes to accounting because companies can lose when this practice is unethical. A person can be as aggressive as possible so as...
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...Critically assess the theory and practice of Strategic Planning in Tourism. Introduction Tourism is simply defined as the travel for variety of purposes such as: leisure, recreational and business. It is the fastest growing industry worldwide. In other words, tourism refers to all sorts of trips done by residents of a country for non-migratory purposes both within the country and abroad thus, includes all journeys exceeding 24 hours for business, health, recreation, or study purposes. (WTO, 1986). Clearly the tourism definition has not yet stabilized. (Beaver 2005). Similarly, Tourism is a lucrative economic activity where international corporations and hospitality industry in the global travel is dominant. (Jaakson 1998). Franklin (2003) argues that tourism is no longer something that occurs away from everyday life rather tourism is everyday activity that has turned out to be one of the ways in which our life functions. Tourism helps in bringing both economic and non-economic benefits and costs to the host destination. Tourism is considered as the fabric to most of the industries including transportation, the food industry, clothing and retail, sports, health care, etc. Unlike other industry, tourism plays a significant role in variety of industries with multi-functioning abilities; particularly in media sector- travel section of Newspaper contains various advertisements on tourism. Thus, media is considered to be very effective way of marketing tourism so as to gain benefits...
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...[pic] Criminal Justice Procedures CJ227-1 Case Study of Officer Smith [pic] Officer Smith was on patrol and notices a vehicle that fits the general description of a suspected car in a recent roadside killing of a fellow police officer. In this paper I will discuss the actions taken by Officer Smith and if she had legal justification for her actions and if evidence found is admissible in the court of law. Officer Smith was on her routine patrol when she noticed the vehicle in front of her had what appeared to be a broken tail light fixed with colored tape as she directed the driver of the vehicle to pullover she remembered a vehicle of the same make and model which was involved in the murder of a fellow police officer. Officer Smith had reasonable suspicion to pull the vehicle over due to the fact that she thought the taillight was broken and covered with tape. Reasonable suspicion is defined as specific facts that can be articulated to a court and shows that criminal activity is occurring, is about to occur, or has recently occurred and that the vehicle or a person in the vehicle is connected with that criminal activity ( Robertson, Wallace, Stuckey, 2007, pg. 84). The broken taillight would fall under an equipment violation giving Officer Smith reasonable suspicion to pull the vehicle over. Next, Officer Smith asked the driver of the vehicle to step out for a pat down. A Terry Stop is defined as reasonable suspicion supported by articulable facts that criminal...
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...ambiguity about the success of the localization strategy. Also, the possibility of MTV Arabia to be altered by the local programming could be expected. There is a considerable number of existing Arab music channels, thus, the competition might be difficult as they have the same focus as MTV Arabia. Although those challenges, MTV Networks invaded the Arabian market and applied a business strategy that enabled it to build a solid infrastructure. This paper analyzes the challenges that MTV faced during this process and the strategy that it applied to move forward highlighting its pros and cons. We will also analyze its success and survival in the market. Launching MTV Arabia in the Arab world is the most challenging process that MTV went through. Dana El Baltalji, a special Projects Manager, Trends magazine in Dubai said: “MTV has a penchant for airing controversial material and making a mockery of convention. And of course, it’s an American brand. The challenge, therefore, is transforming a notoriously risqué channel into a Middle Eastern-friendly platform for music and creativity without stripping MTV of its edge. It is not without some irony that a channel known for angering religious, political and conservative communities is operating in and catering to a region renowned for reacting (and sometimes overreacting)...
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...ETHICS PROGRAM Michelle Bennett EST1 11/23/2015 Ethics can be defined as a behavior or action of distinguishing between right or wrong doing and choosing to the right thing. In today’s corporate America, ethics program has become one of the integral parts of the organization as it helps to communicate the vision, mission and the direction of the company. It also helps to restore trust among all stakeholders – employees, investors, regulators, suppliers, buyers, distributors etc. Part A – Standards and Procedures 1) Accountability and Responsibility: All employees of company X should perform their task with sincerity and due diligence. All employee needs to understand rules; law and other regulations put forward by the company and other regulatory agencies and act accordingly. Employees and other personals should not participate or assist anyone in any activity that results in the violation of such law and rules. Failure to comply will result in disciplinary actions and possibly termination. All our employees and staffs are always held to a greater degree of accountability so everyone needs to exhibit higher standard of professional, business and personal conduct. This requires we put greater emphasis on company’s core values and interest of our clients before our own personal interest. 2) Diversity: We understand and deeply value the differences that our employee brings to the organization, so we strive to build a more friendly, profitable and effective environment...
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...A COMPARISON OF CHRISTIAN BELIEFS TO THOSE OF JEHOVAHS WITNESSES A comparison of Christian beliefs to those of Jehovah’s Witnesses Dana A. Lambert Axia College of The University of Phoenix This small step into identifying and exploring the beliefs and practices of Jehovah’s Witnesses has been both interesting and challenging. Relatively young in years, the religion was founded in Pittsburgh Pennsylvania in 1879 by Charles Taze Russell. (Carmen 2005) Its current practicing members total an estimated 6.95 million people. Its current headquarters is in Brooklyn New York, where the governing body of elders is located. Although constantly under scrutiny by various other religions, Jehovah’s Witnesses have continued to grow over the past 200 years. (Willis 2006) For the purpose of this paper, I spoke in depth to Mr. Michael Campbell, an Elder of the Jehovah’s Witness Kingdom Hall located in Green Cove Springs, Florida. Mr. Campbell has been a Jehovah’s Witness for the past 35 years, and is a personal friend and neighbor to my family. There are approximately 75 members in the Green Cove Springs hall, being established in 2005. Being a friend, Mr. Campbell understands that my questioning of his religious practices is not to confirm or deny, interrogate or subrogate his beliefs or mine in any adversarial way. Actually he stated that it would give him a chance to “speak what he has been learning for the past 35 years from his family room recliner.” I...
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...Best Laid Plans by Sidney Sheldon Books by Sidney Sheldon IF TOMORROW COMES MASTER OF THE GAME RAGE OF ANGELS BLOODLINE A STRANGER IN THE MIRROR THE OTHER SIDE OF MIDNIGHT THE NAKED FACE WINDMILLS OF THE GODS THE SANDS OF TIME MEMORIES OF MIDNIGHT THE DOOMSDAY CONSPIRACY THE STARS SHINE DOWN NOTHING LASTS FOREVER MORNING, NOON & NIGHT SIDNEY SHELDON THE BEST LAID PLANS HurperCollinsPublishers This novel is entirely a work of fiction. The names, characters and modems portrayed in it are the work of the author's imagination Any resemblance to actual persons, living or dead, events or localities is entirely coincidental. HarperCollinsPuWisfiers 77-85 Fulham Palace Road Hammersmith, London W6 8JU Published by HarperCollinsPuWisfcers 1997 135798642 First published in the USA by William Morrow & Co. ,997 Copyright 6 The Sidney Sheldon Family Limited Partnership 1997 The Author asserts the moral right to be identified as the author of this work A catalogue record for this book is available from the British Library ISBN 0 00 225660 6 ISBN 0 00 225662 2 (airport tpb) Set in Scala Printed and bound in Great Britain by Caledonian International Book Manufacturing Ltd, Glasgow All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical photocopymg, recording or otherwise, without the prior permission of the publishers. This book is dedicated to you with my appreciation THE BEST LAID...
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...Kolcaba’s Theory of Comfort Dana M. Watson Lenoir-Rhyne University Kolcaba’s Theory of Comfort Introduction Today’s healthcare focus is on providing patient-centered, safe and effective care for improved patient outcomes. This focus is not only important for the patient’s health, but has become vital for the financial well-being of healthcare organizations. The United States has consistently ranked among the highest in healthcare costs and the lowest in improving patient outcomes when compared to other industrialized nations (Davis, Stremikis, Squires, & Schoen, 2014). There are multiple national organizations and initiatives designed to improve the state of healthcare in the U.S. and this topic is often debated at all levels of government. The Centers for Medicare & Medicaid Services (CMS), along with the Agency for Healthcare Research & Quality (AHRQ) developed a standard set of survey questions which are publically reported designed to measure patient’s perceptions of their “hospital experience.” The survey instrument is called the Hospital Consumer Assessment of Healthcare Provider and Systems (HCAHPS) which allows hospitals and consumers the ability to compare hospitals to one another on topics important to patients. The survey also serves as a tool to enhance accountability through transparency and creates incentives for hospitals to improve the quality of the care they provide (Centers for Medicare & Medicaid Services, 2014). Nursing plays a...
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...3/340 THIS IS A BORZOI BOOK PUBLISHED BY ALFRED A. KNOPF This is a work of fiction. Names, characters, places, and incidents either are the product of the author’s imagination or are used fictitiously. Any resemblance to actual persons, living or dead, events, or locales is entirely coincidental. Text copyright © 2011 by David Levithan Jacket and interior photographs copyright © 2011 by Jonathan Farmer All rights reserved. Published in the United States by Alfred A. Knopf, an imprint of Random House Children’s Books, a division of Random House, Inc., New York. Knopf, Borzoi Books, and the colophon are registered trademarks of Random House, Inc. Visit us on the Web! randomhouse.com/teens Educators and librarians, for a variety of teaching tools, visit us at randomhouse.com/teachers Library of Congress Cataloging-in-Publication Data Levithan, David. Every you, every me / by David Levithan ; photographs by Jonathan Farmer. 5/340 p. cm. Summary: Evan is haunted by the loss of his best friend, but when mysterious photographs start appearing, he begins to fall apart as he starts to wonder if she has returned, seeking vengeance. ISBN 978-0-375-86098-0 (trade) — ISBN 978-0-375-96098-7 (lib. bdg.) — ISBN 978-0-375-89621-7 (ebook) [1. Mental illness—Fiction. 2. Emotional problems—Fiction. 3. Interpersonal relations—Fiction. 4. Friendship—Fiction. 5. High schools—Fiction. 6. Schools—Fiction.] I. Farmer, Jonathan, ill. II. Title. PZ7.L5798Ev 2011 [Fic]—dc22 2010048723 Random House...
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...political, and conservative communities could easily backfire in the conservative environment prevalent in the region. On the other hand, too much localization to suit the tastes of the region could dilute MTV’s global brand. The case discusses in detail the strategy adopted by MTVN to enter and expand in the Middle East and also the challenges faced by the channel. TEACHING OBJECTIVES & TARGET AUDIENCE The case will help the students to: • Understand the issues and challenges in entering and expanding operations in new markets which were culturally different from the organizations home/traditional/existing markets. • Understand the pros and cons of entering a new market with a standardized/adapted product to suit local preferences. • Analyze MTVN’s strategy in the Middle East, identify challenges and explore strategies that the channel could adopt in the future This case is meant for students of the MBA/MS level programs in the Business Strategy curriculum. The case is also suitable for International Business/International Marketing/Brand Management curriculum. TEACHING APPROACH AND STRATEGY This case can be used effectively in classroom discussions as well as in distance learning programs. In the classroom mode, the case moderator can initiate the...
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...self-commitment in the context of cooperative internationalization of SMEs in several ways: First, we use a multiparadigmatic approach to cooperation theory to argue why self-commitment as a coordination mechanism is particularly relevant in the context of cooperative internationalization. Second, we develop a new operationalization of self-commitment which takes the context of international cooperations into account. Third, we show empirically that self-commitment is particularly important in international cooperations by applying a PLS analysis to a sample of 146 Austrian, Czech, and Slovenian cooperating SMEs. ª 2008 Elsevier Ltd. All rights reserved. Introduction Internationalization is an issue that – until recently – was in most cases only relevant for large companies (Wright et al., 2007). A major reason for...
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