...I JUST CAN’T GET GOING WITHOUT MY MORNING COFFEE Effects of Caffeine Shilpa Jones Dr. Panter 03/27/2012 In today’s society, caffeine is a way of life and can be found in various shapes and forms. Though most people might not regard caffeine as a drug, it very much is. Around 90% of Americans swallow caffeine each day and at the amount of 300 milligrams. Caffeine is a white powder that is fairly soluble in liquid at a person’s body temperature. In the supermarket, many products up and down the aisle can be found that contain caffeine in some sort of form. Coffee, which usually contains the most, to the ever popular choice of soda are just some of the products that include the substance, caffeine. Not only can it be found in many regular products, but also in the form of over-the-counter medicines. Caffeine is prescribed for treatment of drowsiness and fatigue. As with all forms of it, caffeine is dangerous and has put a big burden on society today. People do not know its destructive affects and continue to abuse it unknowingly. The stimulant, caffeine has had an adverse effect on behavior in America and is simply going to get worse as time goes on. | 8oz | 12oz Can | per/oz | Caffeine in Coke Products | | | | Coke Classic | 23 mg | 34.5 mg | 2.875 mg | Coke Zero | 23 mg | 34.5 mg | 2.875 mg | Vanilla Coke | 23 mg | 34.5 mg | 2.875 mg | Diet Coke | 31 mg | 46.5 mg | 3.875 mg | Diet Vanilla Coke | 31 mg | 46.5 mg | 3.875 mg | | | ...
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...I JUST CAN’T GET GOING WITHOUT MY MORNING COFFEE Effects of Caffeine Shilpa Jones Dr. Panter 03/27/2012 In today’s society, caffeine is a way of life and can be found in various shapes and forms. Though most people might not regard caffeine as a drug, it very much is. Around 90% of Americans swallow caffeine each day and at the amount of 300 milligrams. Caffeine is a white powder that is fairly soluble in liquid at a person’s body temperature. In the supermarket, many products up and down the aisle can be found that contain caffeine in some sort of form. Coffee, which usually contains the most, to the ever popular choice of soda are just some of the products that include the substance, caffeine. Not only can it be found in many regular products, but also in the form of over-the-counter medicines. Caffeine is prescribed for treatment of drowsiness and fatigue. As with all forms of it, caffeine is dangerous and has put a big burden on society today. People do not know its destructive affects and continue to abuse it unknowingly. The stimulant, caffeine has had an adverse effect on behavior in America and is simply going to get worse as time goes on. | 8oz | 12oz Can | per/oz | Caffeine in Coke Products | | | | Coke Classic | 23 mg | 34.5 mg | 2.875 mg | Coke Zero | 23 mg | 34.5 mg | 2.875 mg | Vanilla Coke | 23 mg | 34.5 mg | 2.875 mg | Diet Coke | 31 mg | 46.5 mg | 3.875 mg | Diet Vanilla Coke | 31 mg | 46.5 mg | 3.875 mg | | | ...
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...advertising, sales force, public relations, and direct marketing. Place: Channels, coverage, assortments, locations, inventory, transport. Strategic Marketing Choose de value: STP: Segmentation, Targeting, and Positioning. The marketing staff must segment the market, select the appropriate market target, and develop the offering’s value positioning. Tactical Marketing Provide the value: Product development, service development, pricing, sourcing making, distributing. Communicate the value: Sales force, sales promotion, and advertising. Strategy Formulation: Overall cost leadership, differentiation, and focus. 1) Diagnose Advantages: Consumers can use safely and easily with no risk, and it poised no injury or poising. Target Market: Women Distribution: Direct through national grocery, hardware, and drug chains (Safeway, Kmart…). Pricing: $0.99 – Suggested Retail Price $2.49 (2 unit) – Cost $0.392 – Retail net revenue $0.75. Price Positioning: 5 to 10 times more expensive Sales expenses: $60,000 ($50K for travel, and sales calls - $10K advertising). Advertising: Good Housekeeping Magazine. Sales Forecast: 5 millions of units - Current Sales: Several hundred thousand. Budget: $250,000 for fixed costs. 2) Analysis General Marketing Strategy: Weak, wide, focus on women, without a proper segmentation. Product: Good, innovative, easy to use, advantageous, but unknown for the public. Price:...
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...Nova Southeastern University Wayne Huizenga Graduate School of Business & Entrepreneurship Integrating Values - The Legality, Morality, and Social Responsibility of Caffeine-Alcohol Drinks Introduction The subject of this paper being presented is a specific review of how Phusion Projects, maker of the Four Loko alcoholic drink, acted between 2005 and 2010 in regards to their operation within the caffeinated alcoholic drink market. The paper will review the FTC and FDA legal issues specific to 2010 that were filed against Phusion Projects. There will be 3 different ethical theories used to determine how the company morally acted in their choices. The ethical theories that will be used are Utilitarian, Kantian, and Machiavellian views. Finally, we will review how Phusion Projects handled their social responsibilities. We will be limiting the focus of the paper to the decision to operate within the caffeinated alcohol energy drinks and the marketing decisions made by Phusion Projects. Their actions were important because they forced the government to ban the niche market they had worked so hard to operate within. To better understand the case we have included this brief overview of the market and specifics to Phusion Projects and the Four Loko product. Phusion Projects was formed in 2005 by a group of 4 friends. They chose to enter the alcohol energy drink market based on current drinking trends at that time. Red Bull and vodka was...
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...increases the crime rate. Obama explained that legalizing it wouldn’t even grow the economy, and that “legalizing marijuana is not part of America’s plan”. Also violence would increase because of the intake of the drugs on a daily basis. In contrast, there are advantages to legalizing marijuana. The prices on the drug would hit rock bottom which means there would be no more drug dealing for this drug, also that people would be able to get the drug at a government price which would mean no illegal action to obtain the drug. It would also keep more non-violent people out of jail which saves money for the jail system. Even though both sides of this argument are very understandable, I believe that marijuana should be legalized. People that are against it believe that so many more people would start using the drug, and the people that were using it already would start using it way too much. I think that if it was legalized we could regulate it like we regulate alcohol. Just as the commercials say “drink responsively”, you can easily say the same for smoking. Parents wouldn’t have worry about their children going to the projects and other bad neighborhoods to obtain the drug. It would get rid of all the pot dealers making it ALOT easier to find the person who are selling the more dangerous drugs (cocaine, heroine). People against the drug also believe that the...
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...The Legalization of Marijuana Marijuana is a very prominent and controversial issue in society today. Although many slanderous claims have been made about cannabis in recent history, the truths are slowly starting to resurface. Unfortunately, these truths are under heavy criticism due to the stereotypical view of what people view as the typical “pot smoker.” This skewed perception of a lazy and unmotivated America is the result of over seventy years of propaganda and misinformation spread by private interests who needed cannabis illegal for their own personal gains. I strongly believe that marijuana should be legalized for all uses. Using marijuana for medicinal purposes is not a recent discovery. In fact, written references to use medical marijuana date back nearly 5,000 years. Western medicine embraced marijuana’s medical properties in the mid-1800s, and by the beginning of the 20th century, physicians had published more than 100 papers in the Western medical literature recommending its use for a variety of disorders (http://norml.org/index.cfm?Group_ID=5441#f2 Accessed on June 5, 2010). These disorders include pain relief, nausea, glaucoma, and movement disorders. It is also used as a powerful appetite stimulant which helps patients that had HIV/AIDS or cancer patients going through chemotherapy. Today, thousands of patients are able to use marijuana as an effective method of treatment for their ailments. This is possible because fourteen state governments across the country...
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...Composition I Why is it that smoking pot is so taboo in our society? After all, numerous famous intellectuals support marijuana. Al Gore is considered by many to be the leading figure in climate change awareness and environmental preservation. But few people know that Al Gore also supports the legalization of marijuana. The famed German philosopher Freidrich Nietzche once said, “If one seeks relief from unbearable pressure one is to eat hashish”. The founding father of our nation George Washington, said, “Make the most of the Indian hemp seed, and sow it everywhere!” Marijuana is one of the safest medicinal substances on the planet and is supported by many acclaimed celebrity role models. Famous Hollywood actor Johnny Depp says, “I’m not a big pothead or anything like that… but weed is much, much less dangerous than alcohol”. Other well known supporters of marijuana include Snoop Dogg, all of the Marley family, Neil Young, Willie Nelson, Michael Phelps, Chris Farley, Al Gore, Andrew Jackson, Abraham Lincoln, Nietzsche, Barack Obama, John Adams, James Madison, JFK, and of course myself. A total of 11 United States presidents either grew, smoked, or supported the legalization of Marijuana. With the support of some of the greatest thinkers and world leaders of all time it’s a wonder that marijuana is still illegal. “Government ties is really why the government lies” – Immortal Technique. Common Misconceptions about marijuana are set about by high end government officials who...
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...Informational Seminar Ludaisha Washington SHB 5109 Scope of Addictive Behaviors and Eating Disturbances Table of Content Page 3--------- Audience selection Page 4 -------- Drug Classification Page 5 -------- Terms Page 6 -------- Cont. terms Page 7 -------- Signs and Symptoms Page 8 -------- Ethnic and Cultural Page 9 -------- Cont. Ethnic and Cultural Page 10 ------ Cont. Ethnic and Cultural Page 11 ------ Societal Attitudes and Stigma Page 12 ------ Cont. Societal Attitude and Stigma Page 13 ------ References Audience Teenagers abuse a variety of drugs, both legal and illegal. Legally available drugs include alcohol, prescribed medications, inhalants (fumes from glues, aerosols, and solvents) and over-the-counter cough, cold, sleep, and diet medications. The most commonly used illegal drugs are marijuana (pot), stimulants (cocaine, crack, and speed), LSD, PCP, opiates, heroin, and designer drugs (Ecstasy). The use of illegal drugs is increasing, especially among young teens. The average age of first marijuana use is 14, and alcohol use can start before age 12. The use of marijuana and alcohol in high school has become common. The audience for this informational seminar would be aimed to Middle school teachers and administrators prior towards the students entering high school. These are people who educate...
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...The Effect of Modern Drugs on Today’s Youth Children and the Law Seminar It’s nearing finals time and students across campus are beginning to feel the anxiety with exams over the horizon. While many students hit the books to quash this feeling, others search for something more. Whispers soliciting a need for Adderall resonate throughout the halls. These students don’t have prescriptions for their drug of choice, but this doesn’t deter them. They know that the risk in purchasing and ingesting this “study buddy” is far outweighed by the extreme focus and potentially high exam scores it may bring. It’s not that these students are ignorant of the law; it is quite the contrary. These situations are now so commonplace that today’s youth perceives the law to be a technicality in their search to find a means to an end. This pervading attitude should come as no surprise to most adults. For as long as human history has been recorded, drugs have defined and reflected the attitudes of their era. In the 1920’s, alcohol was placed under prohibition and Americans were looking to every which way to circumvent this federal regulation. In the 1930’s, reefer madness swept the country and marijuana was criminalized. The 1960’s marked the era of a rising counter-culture fueled by the psychedelic drug LSD. Even the cocaine boom of the 1970’s and 1980’s define a period of American history marked by high crime rates and an evolving nightlife. Today’s society is no different. In many ways, people...
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...L E E P N E E DS and Resource Guide AND PATTERNS P U B L I S H ED B Y T H E N AT I O N AL S L E E P F O U N D AT I O N AD OLE SCE N T Research Report S L E E P N E E DS and Resource Guide AND PATTERNS P U B L I S HE D B Y T H E N AT IO N A L S L E E P F O U N D AT I O N w w w. s l e e p f o u n d a t i o n . o r g Table of Contents Preface .............................................................................................................................................................i PART ONE: Research Report ........................................................................................................................1 Introduction .............................................................................................................................................1 Physiological Patterns ........................................................................................................................2 Behavioral and Psychosocial Patterns................................................................................................2 Consequences of Poor Sleep in Adolescents .........................................................................................3 What Can Be Done ..................................................................................................................................4 Reference s......................................................................................................
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...Syracuse University SURFACE Syracuse University Honors Program Capstone Projects Syracuse University Honors Program Capstone Projects Spring 4-1-2007 Ethical Marketing Controversial Products and Promotional Practices Jared D. Cohen Follow this and additional works at: http://surface.syr.edu/honors_capstone Part of the Management Sciences and Quantitative Methods Commons, and the Marketing Commons Recommended Citation Cohen, Jared D., "Ethical Marketing Controversial Products and Promotional Practices" (2007). Syracuse University Honors Program Capstone Projects. Paper 596. This Honors Capstone Project is brought to you for free and open access by the Syracuse University Honors Program Capstone Projects at SURFACE. It has been accepted for inclusion in Syracuse University Honors Program Capstone Projects by an authorized administrator of SURFACE. For more information, please contact surface@syr.edu. Abstract In the field of business ethics, there has been much written and discussed about ethical matters in areas where there is a distinct right and wrong, but relatively little written about how to make decisions when the ethical issue isn’t as black and white. When marketing a product, it is one’s hope that ethical issues are typically not inherent to the marketer; however, when one has the unenviable task of marketing a controversial product, it becomes a true question of “grayarea” ethics that makes marketing decisions more difficult to make. Companies depend on marketing...
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...Listing arguments that support the claim that by legalizing this commodity not only crime rates in general, but violent crime rates, will drop noticeably if not substantially providing a savings in the cost of enforcing and prosecuting such crimes. And, that by decriminalization, the federal government can regulate this commodity much like alcohol and tobacco providing new sources of tax revenue. A History of Cannabis The best way to understand the public image that cannabis has today is by looking at how we understood it yesterday. Starting from the first piece of legislation in 1906 and coming to present day medicinal approval in a small portion of US states. This will hopefully address the questions of “Why the war on drugs?”, “Why this particular commodity a drug...
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...CHAPTER 2. A HISTORY OF DRUG AND ALCOHOL ABUSE IN AMERICA Written by: Tammy L. Anderson To appear in: Harrison, L., Anderson, T., Martin, S., and Robbins, C. Drug and Alcohol Use in Social Context. Belmont, CA: Wadsworth Publishing -1- A HISTORY OF DRUGS AND ALCOHOL IN THE UNITED STATES Introduction The purpose of this chapter is to review the history of drug use and its social control in the United States so that students can gain an improved and thorough understanding of today’s problems and policies. Our approach to this matter is sociological, i.e., exploring how the interconnection between culture, social institutions, groups, and individuals function to create drug-related phenomena. A sociological approach integrates many kinds of social, cultural, political, and economic factors that manifest themselves in everyday life. While pharmacology helps us comprehend how specific drugs impact brain activity, sociology can inform us about the social roots of drugrelated behaviors which ultimately shape beliefs and behavior and motivate social policy. Therefore, a review of drug use in the U.S. and the social response to it must consider many diverse phenomena. This broader framework will move us beyond domestic borders and into the international community, for the history of drug abuse is an international, socio-political marvel. Another idea warrants mentioning before we begin our history lesson. It centers on the idea that drug use and abuse are socially...
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...| | | | Universities | | Locations | 1 University of the Philippines Diliman | Quezon City ... | 2 De La Salle University | Manila | 3 University of the Philippines System | Quezon City | 4 Ateneo de Manila University | Quezon City ... | 5 University of Santo Tomas | Manila | 6 University of the Philippines Los Baños | Los Baños | 7 Aquinas University of Legazpi | Legazpi City | 8 Mindanao State University - Iligan Institute of Technology | Iligan City | 9 Xavier University | Cagayan de Oro City | 10 University of San Carlos | Cebu City | Aquinas University of Legazpi ranked 7th out of 208 top performing state colleges and universities. Ateneo de Naga University ranked 19th University of Nueva Caceres ranked 62nd Bicol University ranked 64th Universidad de Sta. Isabel ranked 121st Camarines Norte State College ranked 157th Catanduanes State Colleges ranked 164th out of 208 top performing state colleges and universities. Asia > Universities in the Philippines List of top Colleges and Universities in the Philippines by university web ranking. MANILA, Philippines - The country's top 4 universities all slipped in world rankings this year, London-based education and career network Quacquarelli Symonds reported on Monday. And just like last year, none of them made it to the league of 300 in the 2011/2012 QS World University Rankings. State-run University of the Philippines, this year's top local university, ranked...
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...Health & Clinical Psychology Healthy Living Stress Dysfunctional Behaviour Disorders [pic] [pic] [pic] Contents • Objectives for the Health and Clinical Psychology module 6 • What is Health Psychology? Careers in Health Psychology 7 • Unit G543: Health and Clinical Psychology 8 • Exemplar exam paper 9 PART A – INFORMATION TO HELP EVALUATE STUDIES • Evaluation sheet for the theories/studies of Health Psychology 10 • Guide for answering part A & part B exam questions 11 PART B – HEALTHY LIVING • Introduction to Healthy Living 14 • Theories of Health Belief 17 • Compliance with a Medical Regime for Asthma (Becker 1978) 18 • Internal versus External Locus of Control (Rotter 1966) 21 • Analysis of Self-Efficacy Theory of Behavioural Change (Bandura and Adams 1977) 23 • Summary of the health belief theories 26 • Comprehension questions for theories of health belief 27 • Part A exam question 28 • Part B exam question 29 • Evaluation sheet of health belief theories/studies 30 Introduction to Health Promotion 31 • Theories of Health Promotion • Chip pan fire prevention (Cowpe 1983) 32 • Legislation-Bicycle helmet laws and educational campaigns (Dannenberg et al. 1993) 34 • Effects of Fear arousal (Janis & Feshbeck 1953) 37 • Summary of the health...
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