DARABIF MEAT COMPANY LIMITED
INTERNATIONAL MARKETING PLAN: BRAZIL

Table of Contents Executive Summary 3 1.0 Introduction 4 2.0 Background and Situational Analysis 4 2.1 Introduction of Product: 4 2.2 Description of product benefits and features: 5 2.3 Benefits of the product 6 2.4 Background of Brazil: 7 2.5 Motivation for Choosing this Product 8 3.0 Market Analysis 12 3.1 Environmental Analysis: 12 3.1.1 Economic and Trade Analysis: 12 3.1.2 Political and Legal conditions 13 3.1.3 Socio- Cultural Factors 13 3.2 SWOT Analysis 14 3.2.1 Strengths: 14 3.2.2 Weaknesses: 14 3.2.3 Opportunities: 14 3.2.4 Threats: 14 3.3 Market Segmentation 15 3.3.1 Target Market 15 4.0 Marketing mix Strategies 16 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator 24 Appendix 2: Brazil Exports Worldwide 25 Appendix 3: Growth Tracker 26 Appendix 4: Darabif Products 27 Appendix 5: Darabif Malaysia Promotion for Restaurant 30

* Executive Summary
This paper seeks examine the demand gap of halal meat in Brazil where the Muslim population exists but with hardly any proper halal meat supplied. Thereby, enabling Darabif to carry out its operations in Brazil to serve and fill up that demand for proper halal meat. At the same time halal restaurants are also scarce in Brazil, one of Darabif’s plans are to include a dine restaurant with the store. Islam is one of the fastest growing religions in the world; therefore, we find a need to produce halal meat in Brazil the authentic way that could turn out profitable.
This paper analyzes the internal and external environment of the company and industry. Furthermore, it