...Marketing Plan Brandon Pratt Student ID 000314780 MKT1 July 5, 2013 Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 Market Objectives 4 Target Market 4 Product Objective 4 Price Objective 4 Place Objective 4 Promotion Objective 5 Competitive Situation Analysis 5 Consumer Product Classification 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 Marketing Strategies 8 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G is an established electronics company offering gadgets designed for your safety and peace of mind. Our new product is our Vehicle Dashboard Camera that will record everything in front of you while you are driving. Accidents can happen at any time, without notice. After an accident, we can become disoriented and we don't always remember everything just prior to the impact. Law enforcement has recording capability while driving, and we think everyone should have this option. Sometimes, we don't clearly remember the conditions of the road, the weather, and traffic immediately following an accident. Our vehicle dashboard camera will help solve that problem. Record the conditions of the road, weather, and traffic directly from your...
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...Marketing Blog Name: Abdul K Mustafa Student ID: 3085735 Entry 1: Ford Car as product placement I found a very interesting marketing technique from Ford while watching a regular TV serial. It was the last week’s episode of “Fringe” where an electric model of Ford car was displayed. During the hour long show, the camera rested extra bit long on how the car was unplugged from the EV charging station on a regular road and the model number of the car. It also showed the inner dashboard of the car and the built-in navigation system and rear parking camera. This all happened without losing too much focus on the plot of the episode. This strategy was discussed in class as product placement or embedded marketing where a where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. I believe this product placement was done exceptionally well as it was not so brief that the viewer missed it or not too long where it distracts viewer from the TV itself. Entry 2: HP Firesale HP last year released their much anticipated webOS based tablet HP touchpad. However, it did not get the popularity that it hoped. With stiff competition from market leader Apples Ipad and many android based tablets, consumers did not want to invest in another operating system. As such HP decided to pull the plug on their WebOS operating system which they acquired from Palm. In order to liquidate their...
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...visualization of reality. It takes real life images and enhances them with graphics to give the user a different perspective of reality. A great example of this is used in the medical field. During surgery they can use augmented reality software to superimpose ultrasound images on the patient to help the surgeon know where the problem is. Of course it is used in our everyday or at least every weekend life when we watch sports and they show those lines on the field showing where the first down goal is (Laudon, 2010). Why is augmented reality so appealing to marketers? Marketing is a business that is all about appealing to the customer. How do you get the attention of the consumer? You have the flashier ads and the attention getting signs. How about having the newest technology available to consumers? Augmented reality is a new technology and is just beginning to be available in areas like marketing. The applications for this technology are fast becoming available on mobile phones, which are the essential tool of anyone on the go. What makes augmented reality useful for real estate shopping applications? Real estate is going to be a business that can really benefit...
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...orientation, IBM has the means to collect and analyze this data and understand how the world works along with all the available intelligence and continues to improve and provide tools an services and systems to improve living, communicating, educating, and healthy growth. From a marketing perspective, the IBM strategy focuses data technology and bringing together contrasting systems for the benefit of benefit its customers, the organization, its stakeholders, and society at large. How does this strategy relate to IBM’s mission and values? IBM continues to hold its 3 core values over a 100-‐year timespan regardless of changes in strategy or expression. The three core values are dedication to every client’s success, trust and personal responsibility in all relationships, and innovation that matters, for our company and the world. The Smarter Planet strategy easily defines and supports the core values. As people, devices and things connect, IBM sought through their core values to pull together the vast amounts of information to build better interconnectivity and defined their “Smarter Planet” strategy to benefit the world at large. The vision and foresight to embrace a need for interconnectivity provide new marketing opportunity for the “globally integrated enterprise.” IBM also has sold off other lines of business to focus on the core competencies, which kept them both competitive and well known over the past 100 years. 2. Conduct a SWOT analysis for IBM’s Smarter Planet initiative...
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...Remodeling Contractor Standard Outline Marketing Plan This sample marketing plan has been made available to users of Marketing Plan Pro® powered by Duct Tape Marketing, marketing planning software published by Palo Alto Software, Inc. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here. Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526. Copyright © Palo Alto Software, Inc., 1998-2008 All rights reserved. Confidentiality Agreement The undersigned reader acknowledges that the information provided by _________________________ in this marketing plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________. It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to...
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...MKT/575 Final Examination Study Guide This study guide will prepare you for the Final Examination you will complete in the final week. It contains practice questions, which are related to each week’s objectives. In addition, refer to each week’s readings and your student guide as study references for the Final Examination. Week One: Macro-environment, Market, Competitors Objective: Analyze the industry, market, and competitors. 1. The focus of _____ is on organizational performance rather than a primary concern about increasing sales. a. 0 Corporate strategy b. 0 Strategic marketing c. 0 Corporate vision d. 0 Corporate objectives Objective: Analyze the industry, market, and competitors. 2. _____ is horizontal and covers similar types of firms and operating practices of the firms. a. 0 Value chain analysis b. 0 Industry analysis c. 0 Market segmentation analysis d. 0 Customer profile analysis Objective: Analyze the industry, market, and competitors. 3. _____ recognizes that active competition among industry members helps determine industry performance and it is the most direct and intense form of competition. a. 0 Rivalry among existing firms b. 0 Threat of new entrants c. 0 Threat of substitute products d. 0 Bargaining power of suppliers Objective: Analyze the industry, market, and competitors. 4. An analysis of each competitors past sales would be included in a _____. a. 0 Customer value report b. 0 Market forecast c. 0 Competitors'...
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...MKT/575 Final Examination Study Guide This study guide will prepare you for the Final Examination you will complete in the final week. It contains practice questions, which are related to each week’s objectives. In addition, refer to each week’s readings and your student guide as study references for the Final Examination. Week One: Macro-environment, Market, Competitors Objective: Analyze the industry, market, and competitors. 1. The focus of _____ is on organizational performance rather than a primary concern about increasing sales. a. 0 Corporate strategy b. 0 Strategic marketing c. 0 Corporate vision d. 0 Corporate objectives Objective: Analyze the industry, market, and competitors. 2. _____ is horizontal and covers similar types of firms and operating practices of the firms. a. 0 Value chain analysis b. 0 Industry analysis c. 0 Market segmentation analysis d. 0 Customer profile analysis Objective: Analyze the industry, market, and competitors. 3. _____ recognizes that active competition among industry members helps determine industry performance and it is the most direct and intense form of competition. a. 0 Rivalry among existing firms b. 0 Threat of new entrants c. 0 Threat of substitute products d. 0 Bargaining power of suppliers Objective: Analyze the industry, market, and competitors. 4. An analysis of each competitors past sales would be included in a _____. a. 0 Customer value report b. 0 Market forecast c. 0 Competitors'...
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...Contents PIC and target market summary 3 Chartering for Ideation 4 Top 5 Ideas 4 Concept Ideation process 7 Controlled Convergence 8 Positioning statement 10 Product concept 11 Competitive comparison 11 Perceptual map 12 Product design 13 Pricing Strategy 16 Costs 16 Sales Forecast 16 Sales Forecast 17 Profit and Loss Statement 17 Table: Profit and Loss Statement 18 Sensitivity Analysis 18 Margins 18 Break-even Analysis 19 Payback Period 19 Net Present Value of Future Cash Flows 19 Unique selling proposition 20 Launch 20 Fitbit advertisements 20 YouTube Viral video 20 Reebok: Crossfit Games 21 In store/ on ground- gym facilities and sporting events 21 Digital social media 21 Website traffic 21 Google Ad words 22 Feedback 22 Media schedule and messaging 22 Electronic direct mail 22 Stock sale and monitoring 22 Sales statistics 22 Gant media schedule 23 Potholes 24 Call to Action 24 Appendices 1 26 Brainstorming Method 26 The Worst Idea Method 26 Relationship Analysis Method - Multi-dimensional / morphological matrix 27 Problem based approach using Voice of Customer through product reviews 27 Highs 28 Lows 28 Highs 31 Lows 31 Market based ideation 32 Problem Analysis of workout market 32 Attribute ideation Method 33 Appendices 2 34 Appendices 3 36 Executive Summary PIC and target market summary Health is opening up a new revolutionary advances within the industry of wearable...
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... Business Plan May 2007 Disclaimer This document details Cliclock’s business plan for initiating a new portal for analogue wristwatches widgets that are built for desktop PCs, mobile devices and virtual wristwatches. Cliclock will create a market place for users to consume, create and enjoy high quality analogue wristwatch designs, both user generated and branded by commercial companies. The document outlines the need and the opportunity in the market, Cliclock’s unique solution, and benefits for users and watch manufacturers. The document also details financial forecasts of the proposed operation for the next 5 years based on assumptions, market data, and company’s opinions. The Business Plan is built to reflect in a reasonable and rational way, a plan that is accurate for a certain time, based on known information, assumptions and forecasts of the company. As all business plans, its results are based on information that was available at the time of preparation, by its accuracy, and its reliability and based on the assumptions made. Changes in the economical factors as well as additional information or various economic or business events, can change the assumptions and as a result also the conclusions. The business plan itself is not a guarantee for its execution. Therefore it is possible that the business plan will not be executed...
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...Accept 35 Contingency 35 Transfer 35 2.5 RISK MITIGATION 35 2.6 RISK MONITORING 39 Pulse Meetings 39 Variance Reports 40 Program Reviews 41 Technical Reviews 42 Project Forecasting 43 Problem Solving 45 2.6.1 Project Management Information System 46 Management Reviews 47 Project Dashboards 48 Change Management Log 50 3.0 Computer Incident Response Team Plan 51 3.1 Have an incident response plan. 52 3.2 Pre-define your incident response team 53 3.3 Define your approach: watch and learn or contain and recover. 54 3.4 Pre-distribute call cards. 55 3.5 Forensic and incident response data capture. 56 3.6 Get your users on-side. 56 3.7 Know how to report crimes and engage law enforcement. 57 3.8 Practice makes perfect. 58 4.0 Disaster Recovery versus Business Continuity Planning 59 4.1 Define Key Assets, Threats and Scenarios 61 4.2 Determine the Recovery Window 66 4.3. Define Recovery Solutions 67 4.4. Draft A Disaster Recovery Plan 68 4.5. Establish A Communications Plan and Assign Roles 69 4.6 Disaster Recovery Site Planning 71 4.7 Accessing Data and Applications 73 4.8 Document the Disaster Recovery Plan, In Detail 74 4.9. Test the Disaster Recovery Plan 75 4.10. Refine...
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...Retail 4.0: The Future of Retail Grocery in a Digital World Parag Desai Ali Potia Brian Salsberg The Future of Retail Grocery in a Digital World Introduction I f there’s one thing that always stays the same in retail, it’s change. New stores open, others go out of business. Market leaders experiment with larger or smaller store formats. They change the layout in their stores and launch new private brands on their shelves. Loyalty programs are tweaked, new offers and affinity programs designed. Supply chains become more automated and efficient, resulting in increased product availability and improvements in inventory management.But in reality there are few really big innovations in retail. Most of the change we see year after year is relatively incremental. True transformation in this sector comes along only once every few decades. And when these transformational events occur, they nearly always create new winners and leave a trail of casualties in their wake. To understand whether today’s innovations represent seismic industry shifts, it’s useful to recognize the three preceding “ages of modern retail”. This report focuses on the grocery sector, but we also draw on the best practices and experiences of leading retailers in different categories from around the world. For the purposes of this article, we’ll peg the birth of modern retailing to the 20th century and begin with what we call “Retail 1.0.” Retail 1.0: Birth...
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...analysis of Club IT, provide a brief description of the organization and their demographic information, a set of short and long term goals and a strategic plan to achieve these goals, how the will the information systems will fulfill those roles. A complete inventory of Club and its current hardware, software, and kinds of telecommunications services being used. A detail list of proposed services and systems required and installed to meet these goals, as well as a plan to come up with a budget to fund such needs. INTRODUCTION I: Organization Description and Demographic Information. Understandably Club IT is a hip an-up-and-coming nightclub that has been open for a few months now, and it seems to be very successful. It’s also known that you, Ruben Keys and Lisa Tejada, that in 2005, you both graduated from college and you both earned your degrees in Business Management. It’s also known that while the two of you were taking curricula in college, you both worked as musicians, Lisa on the jazz violin and Ruben, you were on the drums, this permitted the both of you to function at different nightclubs and it also helped the both of you to earn money to get through school. Ruben and Lisa most of your Club ITs clientele are net generation or millennial (those who regular uses mobile technologies like BlackBerrys, PDAs, camera phones and other wireless communication devices), and consist of all ages 21 and older, this age group is high energy and seeks fun and excitement that...
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...rain_c02_034-069hr.qxd 28-09-2009 13:18 Page 34 CHAPTER 2 1. Describe the components of computer-based information systems. 2. Describe the various types of information systems by breadth of support. 3. Identify the major information systems that support each organizational level. 4. Describe strategic information systems (SISs) and explain their advantages. 5. Describe Porter’s competitive forces model and his value chain model and explain how IT helps companies improve their competitive positions. 6. Describe five strategies that companies can use to achieve competitive advantage in their industries. 7. Describe how information resources are managed and discuss the roles of the information systems department and the end users. Information Systems: Concepts and Management LEARNING OBJECTIVES rain_c02_034-069hr.qxd 28-09-2009 13:18 Page 35 WEB RESOURCES Student Web site www.wiley.com/college/rainer • Web quizzes • Lecture slides in PowerPoint • Author podcasts • Interactive Case: Ruby’s Club assignments WileyPLUS • All of the above and... • E-book • Manager Videos • Vocabulary flash cards • Pre- and post-lecture quizzes • Microsoft Office 2007 lab manual and projects • How-to animations for Microsoft Office • Additional cases CHAPTER OUTLINE 2.1 Types of Information Systems 2.2 Competitive Advantage and Strategic Information Systems 2.3 Why Are Information Systems Important to Organizations and Society? 2.4 Managing Information Resources ...
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...PARTICIPANT HANDBOOK STRATEGIC MARKETING – DURABLE CONSUMER GOODS Jean-Claude Larréché The Alfred H. Heineken Chaired Professor of Marketing INSEAD Hubert Gatignon The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Rémi Triolet Simulation Expert How you can save paper. Please refer to page 2 before printing this document. Copyright © StratX 2015-02-03 i TABLE OF CONTENT I. Introduction to the Markstrat Challenge ________________________________________________ 1 1. 2. 3. 4. 5. 6. II. Understand your role ________________________________________________________________________________ 1 Your objective ______________________________________________________________________________________ 1 Your team _________________________________________________________________________________________ 1 Getting prepared ___________________________________________________________________________________ 2 How to print the PDF version of this handbook ___________________________________________________________ 2 Questions & Technical Support _______________________________________________________________________ 2 Overview of the Markstrat World ______________________________________________________ 4 1. 2. 3. 4. 5. 6. 7. Sonite Products _____________________________________________________________________________________ 4 Vodite Products ____________________________________________________________________________________...
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...WEB PORTAL FOR FREELANCE PHOTOGRAPHERS: Connecting Freelance Photographers and Prospective Clients A Thesis Paper Presented to the Department of Information Technology Mapúa Institute of Technology School of Information Technology Buendia, Makati Philippines In Partial Fulfilment of the Requirements for the Degree Bachelor of Science in Computer Science and Bachelor of Science in Information Technology By: Ahmed Abdulrahim, Firas A. Peña, John Michael C. June 2012 APPROVAL SHEET This is to certify that we have supervised the preparation of and read the thesis paper prepared by (Firas A. Ahmed Abulrahim and John Michael C. Pena) entitled “Web Portal for Freelance Photographers: Connecting Freelance Photographers and Prospective Clients” and that the said paper has been submitted for final examination by the Oral Examination Committee. Mr. Ariel Kelly D. Balan | | Dr. William T. Torres | Thesis Adviser | | Thesis Instructor | As members of the Oral Examination Committee, we certify that we have examined this paper and hereby recommend that it be accepted as fulfillment of the thesis requirement for the Degree Bachelor of Science in Computer Science and Bachelor of Science in Information Technology. Ms. Ira Camus | | Mr. William Rey | Panel Member | | Panel Member | | | | | | | | Mr. Joel De Goma | | | Committee Chair | | This thesis paper is hereby approved and accepted by the School of Information Technology...
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