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EDUTL 5901 | Balanced Scorecard: an Empirical Study of Small and Medium Size Enterprises | Data Analysis |
Guangting Zheng
Guangting Zheng

Introduction
This study analyzes Balanced Scorecard (BSC) knowledge among small and medium enterprises (SMEs) in Portuguese industry. It basically resolves three problems: Do Portuguese industrial SMEs use the BSC? Are those in charge of management accounting aware of the Balanced Scorecard? Is there any relation between spreading knowledge about the Balanced Scorecard and specific contingency variables? Traditionally managers evaluate performance with exclusively financial measures.
The first performance evaluation models were based solely on financial measures (BANKER; MASHRUWALA, 2007; CORONA, 2009; LUFT, 2009; MARTIN; PETTY, 2000). However, over-emphasis on this assessment method may drive managers to try to maximize short-term financial results, thus harming the sustainable development of the company. According to Dearman and Shields (2001), even when using other methods theoretically considered as inadequate, correct management decisions can be made as long as managers are aware of the more adequate methods. Then in 1990, a new model called Balanced Scorecard was proposed. Balanced scorecard (BSC) is a strategy performance management tool, which can be used by managers to keep track of the execution of activities in the company. Now BSC is used not only as performance evaluation, but also as a strategic management system.
Previous empirical studies showed high usage rates for BSC in large-scale companies in other European countries (KRAUS; LIND, 2010). But researchers have not focused on the situations in SMEs, which could be much different because of the limited size and resources. This paper aims to analyze that to what extent those in charge of management accounting know about BSC and conclude factors that

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