...problem (literature review): 8 5. Research design (Methodology): 11 6. Ethical issues: 13 7. Data Analysis and Results: 14 8. Conclusion and recommendations: 25 9. Appendix A: Survey 27 10. Appendix B: Statistical tests results 30 1. Executive summary A web survey was used in the UK to collect information for Tropicana fruit Juice Company to increase their sales. Descriptive research analysis was used to investigate which labeling attributes consumers consider significant when choosing 100% fruit juices, and to evaluate their willingness-to-pay for this specific label. The objective of this report is to inform Tropicana of the status of the current consumer’s attitudes to 100% juice to understand the customers and increase their sales. 2.Problem definition: I. Background: Consumer habits of food consumption have changed greatly, in today’s society people are looking for healthier choices due to the increasing awareness surrounding health, nutrition and to improve the quality of the human life are reasons for the risen demand on fruit and vegetables. “5 A Day” for example is a campaign supported by the World Health Organization made to encourage people to have five fruits or vegetables a day. The world fruit industry and manufacturers has responded for this demand by developing fruit based products with preservation techniques that extend the shelf life of the product. Food labelling plays an essential role on consumer’s intention to buying food since it...
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...help you to evidence Learning Outcome 1: Know the meaning of equality |Learning objective |Place in Assessment | |1.1 Define the following terms: |Question 1 Page 1 | |Equality | | |Stereotyping | | |Prejudice | | |Labelling | | |Protected characteristics | | |Equal opportunity | | |Positive action...
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...to buy goods from abroad (Ferner, 2003). Not only has globalization seen the increase of migrants workers but has also increased the number of Multinational Companies (MNC) and many of them have moved production from their home country to less developing countries, for cheaper labour and looser regulations. The deregulation of working conditions, demographics and labour markets as well as cheaper labour will lead to companies moving their work away from the UK and damage the economy (Williams and Adam-Smith, 2010). As Moody (1997) states “It will increase pressure to cut costs in order for businesses to stay competitive...pressure on labour costs”. Globalization has caused an increase in the number of mergers and acquisitions and has in affect created and introduced more MNC, it has allowed companies to move labour and production to where labour is cheaper. Trade Unions’ have been at the forefront of the debate of whether globalization is a good thing. Due to MNC operating in numerous countries with many different policies and regulations it makes it a lot harder for trade unions to stand up for human rights and fight for employees’ interests. Trade Unions have adopted many strategies and put in place many practices to ensure that standards for labour across the globe can be measured. The introduction of the International Labour Organisation (ILO), the...
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...Environmental Scan: Political/Legal Summary: There are several Acts including the Competition act, Consumer Packaging and Labelling act, Trade-marks act and textile Labelling act that will both work in favor and against the success of Lulu Lemon. I do not foresee these acts changing or altering very greatly over the next 50 years. Acts: 1. Competition Act – “An Act to provide for the general regulation of trade and commerce in respect of conspiracies, trade practices and mergers affecting competition”. Competition is encouraged in Canadian companies in order to promote the economy. This allows for expansion opportunities for Canadian competition in world markets, in order to ensure that small and medium-sized companies have equitable opportunity to participate in the Canadian economy and in order to provide consumers with competitive prices and product choices. This could affect Lulu Lemon because competition is encouraged in Canada. This means that other companies could come in and introduce yoga wear at more affordable prices or more convenient locations. This is helpful to Lulu Lemon because the Competition Act is set to help encourage Canadian companies to expand to competitive markets across the world. 2. Consumer Packaging and Labelling act – Labelling false and misleading representation related to prepackaged products. All information on a package, whether in symbols or words, must be neither false nor misleading to the consumer. There are three mandatory...
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...marketing environment. Impact of the macro-environment. Impact of the micro-environment. Marketing Environment • Scanning the Marketing Environment Companies scan the marketing environment in order to change and adapt their marketing strategies – as it provides opportunities and threats. In doing this companies must be proactive, It is pointless to conduct environmental scanning unless marketing strategies are changed to fit with the environment. A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. 1 5/3/2014 Components of the Marketing Environment Macro-environment Micro-environment Macroenvironment: Demographic Changing age structure of the population Changing family structure The larger societal forces The forces close to the that affect the whole company that affect its ability to serve its customers: microenvironment: Political Company Economic Competitors Demographic Suppliers Cultural Marketing Intermediaries Technological Customers Natural Publics Increasing diversity Better-educated, more white-collar, more professional population Geographic shifts in population Macroenvironment: Demographic Demography: The study of human population in terms of size, density, location, age, gender, race, occupation and other statistics. Macroenvironment: Demographic Changing Age Structure of the Population ...
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...Sample Question Paper SOCIAL SCIENCE Class-IX Summative Assessment-1 October 2011 Design of Question paper TIME : 3 Hrs 1. WEIGHTAGE TO FORM OF QUESTIONS Form of Questions 1. 2. 3. 4. M.C.Q. Short Answer (S.A.) Long Answer (L.A.) Map Question Total 2. Marks of Each Question 1 3 5 4 Number of Questions 10 12 8 1 31 Total Marks 10 36 40 04 90 MM : 90 UNIT-WISE DIVISION OF QUESTIONS Unit No. (Subject) Unitwise Marks 23 No. of No. of No. of Map 1 mark 3 marks 5 marks Question Questions Questions Questions 2 2 3 Total 1. India and the Contemporary World I (History) Contemporary India I (Geography) Democratic Politics I (Pol. Sc.) Economics I TOTAL 23 (7) 2. 3. 4. 23 22 22 90 2 3 3 10 4 3 3 12 1 2 2 8 1 1 23 (8) 22 (8) 22(8) 90(31) 1 SOCIAL SCIENCE SYLLABUS CLASS IX Term-I (April to September 2011) Time : 3 hours UNIT 1 (HISTORY ) India and the Contemporary World - I Section 1 : Events and Processes Maximum Marks : 90 1. 2. The French Revolution Russian Revolution OR (Chapter 1) Compulsory (Chapter 2) OR (Chapter 3) 3. Rise of Nazism UNIT 2 (GEOGRAPHY) : India-Land and the People 1 2 India Drainage (Chapter 1 and 2) (Chapter 3) UNIT 3 (POLITICAL SCIENCE) : Democratic Politics - I 1 2 What is Democracy? Why Democracy? Designing of democracy in India (Chapter 1 and 2) (Chapter 3) UNIT 4 (ECONOMICS) : Understanding Economic Development - I 1 2 The economic Story of Palampore People as Resource (Chapter 1) (Chapter 2) ...
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...L 304/18 EN Official Journal of the European Union 22.11.2011 REGULATION (EU) No 1169/2011 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 25 October 2011 on the provision of food information to consumers, amending Regulations (EC) No 1924/2006 and (EC) No 1925/2006 of the European Parliament and of the Council, and repealing Commission Directive 87/250/EEC, Council Directive 90/496/EEC, Commission Directive 1999/10/EC, Directive 2000/13/EC of the European Parliament and of the Council, Commission Directives 2002/67/EC and 2008/5/EC and Commission Regulation (EC) No 608/2004 (Text with EEA relevance) THE EUROPEAN PARLIAMENT AND THE COUNCIL OF THE EUROPEAN UNION, (4) Having regard to the Treaty on the Functioning of the European Union, and in particular Article 114 thereof, According to Regulation (EC) No 178/2002 of the European Parliament and of the Council of 28 January 2002 laying down the general principles and requirements of food law, establishing the European Food Safety Authority and laying down procedures in matters of food safety (3) it is a general principle of food law to provide a basis for consumers to make informed choices in relation to food they consume and to prevent any practices that may mislead the consumer. Having regard to the proposal from the European Commission, (5) Having regard to the opinion of the European Economic and Social Committee (1), Acting in accordance with the ordinary legislative procedure (2), Directive...
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...Aubert found that these white collar criminals had an ‘elaborate and widely accepted ideological rationalization for the offences’. Criminal practices were quite normal. This is a way of emphasising with the criminals and understand why they commit the crimes. 3. Emotion based responses link to occupational and corporate crime as they looks at the roles of emotions and masculinity in crime. Portony says that the thrill one gets from committing a crimes is what leads rich an powerful people to committing them. Crimes committed by companies and by individuals are explicable by thrill-seeking. This also link to masculinity as the dominating gender in high positions are male and so they all compete against each other. 4. Nelken applied labelling theory to corporate crime by looking at the works of the English family practitioner panels who investigate those accused of defrauding the NHS by over claiming. For example, a dentist admitted to fraud and the panel pleaded with him to retract his admission so it would not pass as a criminal prosecution. It applies also to corporate crime as negative...
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...vein. Diet http://www.yourdictionary.com/diet Diet is defined as a person's regularly consumed food and drink or it can mean regulating food intake to lose or gain weight. http://www.oxforddictionaries.com/definition/english/diet The kinds of food that a person, animal, or community habitually eats. I would define diet as: the types of food eaten regularly by an individual. The word diet doesn’t necessarily refer to a weight loss diet. A person’s diet means all the meals and snacks they eat. Meals and snacks http://www.oxforddictionaries.com/definition/english/snack A light meal that is eaten in a hurry or in a casual manner http://www.oxforddictionaries.com/definition/english/meal?q=meal Any of the regular occasions in a day when a reasonably large amount of food is eaten. http://dictionary.cambridge.org/dictionary/british/meal_1 An occasion when food is eaten, or the food that is eaten on such an occasion http://dictionary.cambridge.org/dictionary/british/snack_1?q=snack A small amount of food that is eaten between meals, or a very small meal I would define meals and snacks as: The tradition...
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...components of marketing-mix; establish the relationship amongst various components. 22.3 Concept and Characteristics of Marketing Mix The process of marketing or distribution of goods require particular attention of management of business because production has no relevance unless products are sold. Marketing mix, simply stated, is the process 20:: Business Studies of designing and integrating various elements of marketing in such a way as to ensure the achievement of enterprise objectives. The elements of marketing mix have been classified under four heads - product, price, place and promotion. That is why marketing mix is said to be a combination of 4 P’s. Decisions relating to the product include product designing, packaging and labelling and varieties of the product. Decision on ‘Price’ is very important because sales depend to a large extent on product pricing. Whether uniform price will be charged or different prices will be charged for the same product in different markets are examples of decision pertaining to the price of the product. The third important element is ‘place’,...
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...be stronger. Can advertising be done ethically? Advertising applies to anyone that makes purchases and uses products or services. Advertisements are used to capture consumers’ attention and make them want to purchase their products, use their service, or interpret a specific message. Commercial advertising is the means for many corporations to spread the word about their products or services. It is currently the most effective means of getting a message across to a large audience across the world, and advertising aids the link between the actual production of a good or service and its consumption by consumers. Because of the significance of advertising, the average person is exposed to up to 5,000 ad messages per day. (Chan & Shenoy 2009). Advertising is constantly reminding consumers of their brands and the message that they are trying to portray. Any form of space, even the walls in public toilet cubicles, has the potential to be used for advertising. This is especially pertinent coupled with the use of the Internet, making advertisements all the more accessible (illustrated by video-sharing websites like YouTube); regardless of which part in the world the advertisement is aired. Advertising campaigns that appeal to consumer behaviors based on the value-expressive or utilitarian functions are the most common (Sirgy, 1991). Utilitarian advertisements deliver a message regarding the benefits of using a product or service. Advertising targeted to consumers...
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...Types of olive oil While all kinds of oil become usable in cooking only after having been refined, olive oil is the only one which can be used in its natural form. Kinds of olive oil are collected under four basic groups by their production methods: Virgin Olive Oil Obtained from olives solely through mechanical or physical processes such as washing, draining, centrifuge and filtration so that there will be no alteration in their natural characteristic, no additives are added to the olive oil included in this group. Virgin olive oil is divided into three according to the Turkish Food Codex: Extra Virgin: Oleic acid of maximum 0.8%. Virgin: Oleic acid of maximum 2%. Ordinary Virgin: Oleic acid of maximum 3.3%. Virgin olive oil is recommended to be consumed raw mainly in salads and dressings. Refined Olive Oil |Obtained through refining of olive oil which is not suitable for direct consumption, acidity of this olive oil is below 0.3%. Refining| |is a kind of cleaning process which eliminates the undesired qualities of the oil. Refined olive oil is prepared to be consumed mainly| |by those who are not used to the sharp aroma of olive oil. | |Being a light kind of olive oil, it would be the most ideal and healthy choice for marinating vegetables, baking or frying | Pure Olive Oil Obtained by mixing refined olive oil and virgin olive oil, the maximum acidity of this kind of...
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...Basically we can enter in international market by licencing, Going alone, subsidiary etc. UK is large market for the business where from we can expend our business in others Europe country. In the household goods Tea is important which uses are as a regular routine in the house. Our first target is UK where we want to establish our Finley Tea which is popular already in Bangladesh. Then we will divert to another country like Italy, France, and Germany etc. Now days market is very competitive and challengeable that are why we want start our business by helping others. Table of content page 1. Introduction………………………………………………………………………….4 2. Market Selection process and environmental analysis……………………..4 3. Regulation…………………………………………………………………………...6 3.1. Labelling standards…………………………………………………………...6 3.2. Duties and taxes………………………………………………………………..6 3.3. Customer rights…………………………………………………………….…..6 3.4. Guarantees and warranties…………………………………………………...8 4. Foreign Market Research……………………………………………………..….8 4.1. Step 1: Gather Information on a Broad Range of Markets…………..….8 4.2. Step 2:...
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...This essay will examine the current business environment McDonald’s operates in through a PESTEL analysis, to examine the general external business environment and the specific industry factors that may affect the business. The results of this essay can then be used as the background for a SWOT analysis to highlight the specific strengths and weaknesses of the McDonald’s business model and its potential future opportunities and threat, which should help to determine the best strategic direction for McDonald’s to take in the coming years. PESTEL Analysis A PESTEL analysis examines the external business environment facing a firm in 6 main areas; Political factor, Economic factors, Sociological factors, Technological factors, Environmental factors and Legal factors. Though a single organisation is normally unable to directly affect the external factors facing it, a conglomeration of companies can exert some pressure on these factors, particularly any political factors through the intelligent use of political lobbying. Proper understanding of these factors allows the organisation to highlight areas of business opportunity when combined with proper understanding of the business’ strengths, and also potential threats to the business when combined with a proper understanding of the firm’s weaknesses (Baines et al, 2011). Thus, for effective strategic planning, analysis of the external factors is the most important step before performing an analysis of the business’ intrinsic strengths...
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...correlations as low as +0.11, this may be to so with cultural differences in classification. Copeland gave 134 US and 194 British psychiatrists a description of a patient, 69% of US psychiatrists diagnosed the patient as suffering from schizophrenia, but only 2% of British psychiatrists gave the same diagnosis. Therefore showing there are cultural differences in diagnosing schizophrenia, thus making the classification systems lacking in reliability. Another reliability issue concerned with the classification of schizophrenia is whether the psychiatrists are diagnosing the situation, or the actual symptoms being presented. Rosenhan stated that mental illnesses such as schizophrenia are purely a social phenomenon and the consequence of a labelling process. Rosenhan carried out a study in testing the reliability of the classification process, in which 8 psychiatrically normal people presented themselves at 12 different psychiatric hospitals in the US....
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