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Day1

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Submitted By hashir
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* Positioning * Marketing Strategies for SME’s in Bahrain
Marketing Strategies for SME’s in Bahrain
Product differenciation * cost leadership * brand legacy

* Branding
A name, logo or anything associated with the brand which has a better customer recall brand image arise from customer experience.

* Pricing consider :- * cost * competitor’s price * value to end user

* Distribution selecting channels which best support the operation.

* Marketing Tools for SME’s
Marketing Tools for SME’s
Naming
* uniqueness * recallable * relevance to business

* Messaging * short & precise * catchy

* Corporate identity

* Websites * helps enhance customer experience * initiate campaigns * wider reach

* Sales tools & techniques

* Recruiting * finding the right talent enhances operational efficiency

* C.R.M * integrates marketing ,sales &customer service * results are evident

Customer Acquisition
Customer Acquisition

Planning Process

* Sales Process * from prospecting to after sales consulting

* Campaign Planning * selecting the theme * selecting suitable media

* Marketing Plan * a concrete marketing plan helps implement the marketing ideas & strategies within budget constrains.

Traditional media

* Direct Mail * effective for targeted campaigns * measurable results

* Publicity * PR activities raising awareness both on internet & print medias.

* Events a well planned event could help reach out higher prospects.

Digital Media

* SEO & SEM * search engines are the free source of information for customers. * average customers uses search engine for their purchase decision making process. * can gain upper hand through SEO & SEM.

* Online advertising * campaigns over online media are inexpensive and

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