Daylessford Organic Farm

Name: Nikita Patel
Course: Marketing Management
DSI # 01433731
Email:niks_pat87@yahoo.com
Assignment: Week # 3 Create The Value.
Professor: Dena Hale

1.Brief Description of the Daylesford Organic Farm Concept
Daylesford Organic Farm have been serving since 30 years. It has won over 60 national and international awards. Their passion is to serve Real food straight from farm to the fork. All the vegetables come straight from garden market, bread from their bakery and cheese, milk and yoghurt from the creamery.
All the products comes from artisan suppliers and maintains the same quality and sustainability. All the work is complete transparent and everyone is welcome to visit the farm and take a look at how the animals are kept, where the vegetables are grown etc.
2.Potential Market segment
The increasing importance of health and the impact that food production has on the environment and consumer food choice is well documented in the literature (Jolly et al.,
1989; Jordan and Elnagheeb, 1991)
The United States is both a major exporter and importer of agricultural With this the United States is also expanding in the field of organic food. As people want to consume natural and organic food as they are concerned about the exposure to toxins found in non-organic food
Demand for Organic food has been grown by 20 % annually and experts suggest that the industry share for the food market of U.S is expected to grow from about 2 % to 3.5 % by the end of the decade. United States has seen sales for organic food growing since year 2000. Organic food sales generated around 31.32 billion dollars. American farmers have also made transition to organic food production on about 2.3 million acres of land, according to the UDSA's Economic Recourse Service.
The purpose of this report is to target the use of organic food in local restaurants.