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Db 1 - Net Advantage

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Discussion Board Forum 1 – Net Advantage
Disney (Walt) Co
D. Scott Davis
BUSI 530 B08

Disney Company which is also known as the Walt Disney Company, "together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media" (The Walt Disney Company, 2012). During the company's financial year (FY) which ended September 2012, revenue increased 3.4% over FY2011 to approximately $42.278 billion. The operating profit for FY2012 was just over $9 billion, an increase of 15.4%. Finally, the net profit was approximately $5.682 billion, an increase of 18.2% (Marketline, 2013).
During the most recent recession, consumer spending has tightened. Unemployment reached a peak of 10% in October of 2009 and is still at 7.4% for July (Department of Labor, 2013). With many people out of work, people have been holding on to what little discretionary spending they still have. However, even with the difficult economic times, the Walt Disney Company is still continues to seeing the rise in profits. While some of the company's movie releases underperform, overall the mixture of media holdings such as ESPN and ABC, the global theme parks, and other holdings, the public keeps the cash coming. For example, in February of 2012, while revenue did not beat the Wall Street estimates, Disney profit still grew 12% (Reuters, 2012).
As the economy continues to rise out of the recession, Disney is expected to continue the upward trend in profits. The recent acquisition of the Lucas film company and the planned release of new movies in the massively popular and profitable Star Wars series should boost profits. The additional movie franchises of Iron Man and The Avengers have both proven highly profitable as well

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