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Dba 7420 Case Study

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Submitted By sclark1978
Words 916
Pages 4
DBA 7420 Case Study
As times change, so do people. We all as humans learn what it takes to keep up with the never ending evolution of times. With this being said, I believe Amazon.com finds that it is more manageable to innovate as they grow. Amazon.com is labeled as one of the most innovative companies on the world. Innovation refers to the implementation of creative ideas within organizations. Creativity is a major factor when it comes to innovation continuity. Promoting creativity within the organization by training people to be creative and developing creative work environments seems to factor in the “easiness” of innovation for Amazon.com. Organizations must be creative to remain competitive and continually innovate.
Additionally, it appears that Amazon.com can be characterized as having a strong culture, where the core values are held strongly and shared broadly. Subcultures also exist, which are referred to as “two pizza teams” because these teams are small enough where they can be fed off of two pizzas. These are usually based on the project or type or work needing to be done. Again, these concepts reinforce the ease of innovation for Amazon.com Jeff Bezos, CEO of Amzaon.com, has played a major role in instilling the innovative culture at Amazon.com. Innovation requires taking risks. Bezos has definitely taken many risks that most of his competitors have not. Introducing the first major successful reading device, was definitely a risk, as this innovative idea was unheard of at the time. Unsure of how the public would respond to this product, Bezos implemented the innovative design anyway. This is just one of the many innovative ideas that Bezos possesses.
In addition, Bezos seems to have a firm grasp on the process of innovation. Some of these processes that he has instilled may include sustaining innovation, radical innovation, as well

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