Acknowledgement Table of Contents List of Figure Abstract TABLE OF CONTENTS CHAPTER 1 : INTRODUCTION 1.0 Background 1 1.1 Problem Statement 2 1.2 Research Question 3 1.3 Research Objectives 3 1.4 Research Scope 3 1.5 Target Audience 4 1.6 Definition of the term 4 1.6.1 Wayfinding 4 1.6.2 Visual 4 1.6.3 Library 5 1.6.4 Public Library 5 1.6.5 Academic Library 5 1.6.6 School Library 5 1.6.7 Special Library 6 1.7 Conclusion 6 CHAPTER 2 : LITERATURE REVIEW 2.0 Introduction 7 2.1 Wayfinding 7 2.1.1 Wayfinding-focused library research 7 2.1.2 Indoor Wayfinding Problem 8 2.1.3 Library Wayfinding Problem 9 2.2 Process of Wayfinding 9 2.3 Factor Influence Wayfinding Performance 10 2.3.1 Visual Information 11 2.3.2 Verbal Information 11 2.3.3 Spatial Information 12 2.3.4 Differentiation 12 2.4 Conclusion 13 CHAPTER 3 : METHODOLGOY 3.0 Introduction 14 3.1 Research Design 14 3.2 Data Collection Technique 15 3.3 Data Analysis Method 17 3.4 Conclusion 17 CHAPTER 4 : FINDING AND ANALYSIS 4.1 Introduction 19 4.2 Interviews 19 4.3 User Shadowing 21 4.4 User Journey-Mapping 24 4.5 Experience Prototyping 27 4.6 Summary 29 CHAPTER 5 : RECOMMENDATION 5.1 Introduction 30 5.2 Icon Design 31 5.3 Typography 32 5.4 Color 33 CHAPTER 6 : CONCLUSION 6.0 Conclusion 34 REFERENCES 35 APPENDIXES 40 List of Figures Figure 4.3.1 User Shadowing Process on 1st Respondent, Ms. Nabilah Huda Figure 4.3.2 User Shadowing Process