Kudler Fine Foods
Francisco Isaula
ACC 542
June 18, 2012
Dr. Willard Berry

Kudler Fine Foods
Kudler Fine Foods is a well-known food store, established in several locations across California. A key and most important focus for Kudler Fine Foods maximize profit through several avenues quality products, prices vs. Competitors. Through these avenues they wish to attain a most efficient operation of activities in addition it also would like to increase customer loyalty and profit by implementing a customer reward program that will systematically track purchases and help identify trends of what each customers shopping habits.
Frequent Shopper Program
In regard to the electronic commerce, the Kudler Fine Foods Sales and Marketing Department is initiating a Frequent Shopper Program to track customer purchase patterns and offer shopper incentives through a loyalty point programs. The beginning of this program will assist the Kudler Fine Food in inspiring customer loyalty and react to customer shopping orientations. For the customers of Kudler Fine Foods, specialty items are more vital than the price of the items they are intended to purchase, so in this case rather than offering daily discounts for purchase frequency, the company has united with a loyalty points program to reward customers with redeemable points for high-value gift items, airline advances or other specialty foods. The implementation of a frequent shopper program would be most beneficial by meeting the needs of customers. To have a successful implementation a few items need to be covered. Brainstorming with stakeholders to talk the actual feasibility of the project, to cover the project flow and rate of returns. Operationally the system is self would not need much training of employees. An upgrade will be needed for the networks infrastructure which will help future profits, while the current system is aging now would be a good time to add the additional project. There are a few system requirements with the hardware that will be needed, a centralized data management system. This will allow for all stores to manage own uploads up maintain at one central location. Additional server for customer purchase analysis in addition to CRM software that will assist to manage the customer data. With customers being a priority Kudler foods recognizes that implementing a frequent shopper program it will increase customer loyalty. By logically tracking customers to serve the needs of the customer it will allow Kudler to price and promote specially to needs. The successful implementation of this project will allow for future growth of the company with additional customer loyalty and growth.

References

O’Brien. J. (2009). Management Information System (8nd Ed.). Focal Press.