Pepsi MAX unveils their new 2012 football advert as part of the “Kick in the Mix” campaign which sees its team of world class footballers take their moves off the pitch and into the heart of the crowd at an outdoor festival. They use different celebrities from different sides. The song is used in that advertisement was played by Dj Calvin Harris and different football stars were there. The up-tempo advert entitled ‘Crowd Surfing’, which fuses the worlds of football and music, showcases Pepsi MAX’s star athletes Lionel Messi, Didier Drogba, Fernando Torres, Frank Lampard and new recruits Sergio Agüero and Jack Wilshere. Crowd Surfing’ sees the Pepsi MAX footballers at an outdoor beach festival where thousands of music fans are dancing and partying in front of Calvin Harris who is performing on an enormous raised stage. In that specific advertisement the advertiser wants to grab message appeals to the consumers. As football is very popular game and most of the people of the world loves it and as Dj Calvin Harris is a very popular Dj, Pepsi grab that position. They try to make a song that would blend music with football that both fans around the world would love. Ahmed Abdel-Karim, UK Marketing Manager for Pepsi MAX commented: “We always try to push the boundaries and create something visually stunning, and this advert is no different. The advert blends elements of music and football in a new, fun and entertaining way and we hope our fans across the world enjoy watching. By using Dj Calvin Harris and all the famous footballers Pepsi attract their customers. They also made a good advertisement.

References
1. http://www.digitalspy.co.uk/music/news/a367023/calvin-harris-writes-song-for-pepsi-max-music-campaign.html
2. http://www.britvic.com/en/sitecore/content/BritvicUK/Media-Centre/News/Current/Pepsi-Ad-2012.aspx