Project of
Strategic Management

Case Study
Krispy Kreme Doughnut

HAILEY COLLEGE OF COMMERCE
UNIVERSITY OF THE PUNJAB

We are thankful to ALLAH (all mighty) for guiding us and giving us power and courage.

Project submitted:
Sir Ishfaq Ahmed
This project is based on our course of S.M. We have tried to utilize our knowledge about the subject which was taught by our professor. S.M is a vast field and it was a bit difficult for us to cover it all at our learning phase. We have applied many concepts of S.M to the case study
We are very much thankful to our Sir Ishfaq Ahmedfor teaching us this important subject with all dedication and interest.
It was very necessary for us to understand the real concepts of S.M.for our future practical working life.

Project prepared by:
Bilal Raja 792

Krispy Kreme Doughnut
History and Growth
The founder, Vernon Rudolph, worked for his uncle, Ishmael Armstrong, who purchased a secret recipe for yeast-raised doughnuts and a shop on Broad Street in Paducah, Kentucky, from Joseph LeBeouf of Lake Charles, Louisiana. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The operation was moved to Nashville, Tennessee, and other family members joined to meet the customer demand. The first store in the nation with the Krispy-Kreme name opened on Charlotte Pike in 1933. Rudolph sold his interest in the Nashville store and in 1938 opened a doughnut shop in Winston-Salem, and began selling to groceries and then directly to individual customers. The first store in North Carolina was located in a rented building on South Main Street in Winston-Salem in what is now called historic Old Salem. The Krispy Kreme logo was designed by Benny Dinkins, a local architect.
By the 1960s, Krispy Kreme was known throughout the southeastern United States, and it began to expand into other areas. In 1976, Krispy Kreme Doughnut