...4/27/2016 Snow Leopard Takes a Page From the App Store Playbook The New York Times PERSONAL TECH | FROM THE DESK OF DAVI D POGUE Snow Leopard Takes a Page From the App Store Playbook By DAVID POGUE JUNE 11, 2009 Apple announced and demonstrated all kinds of things this past Monday at its developers' conference: upgraded laptops, a new iPhone, a new iPhone software suite for all iPhone owners, its new Mac OS X 10.6 "Snow Leopard" operating system, and so on. Lots of goodness, for sure. But to me, one of the most mindblowing revelations was a single statistic: 29. That's dollars, and it's how much Apple intends to charge current Leopard owners for the Snow Leopard version when it goes on sale in September. That's $29, rather than the $130 Apple traditionally charges for new Mac OS X versions. Apple sells millions of copies of Mac OS X. So why on earth would it leave so much money on the table? There are two official reasons, one semi official reasonand one that may be the real reason. Official Reason 1: Snow Leopard wasn't intended to be a huge upgrade. From the beginning, it was meant to be an optimization of the existing Mac OS X: cleaned up, faster, smaller, more polished. Which I think is an outstanding goal; who can sustain "200 new http://www.nytimes.com/2009/06/11/technology/personaltech/11pogueemail.html 1/4 4/27/2016 Snow Leopard Takes a Page From the App Store Playbook The New York Times features!!!!" forever...
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