Defining Marketing
Frank Robles
MKT/421
February, 17 2013
Pareesa Navid

Defining Marketing
Marketing is traditionally the means by which an organization communicates to, connects with, and engages its target audience to convey the value of and ultimately sell its products and services. However, since the emergence of digital media, in particular social media and technology innovations, it has increasingly become more about companies building deeper, more meaningful and lasting relationships with the people that they want to buy their products and services. The ever-increasingly fragmented world of media complicates marketers’ ability connect and, at the same, time presents incredible opportunity to forge new territory (Barile, 2013). Majority of individuals think that marketing solely consist of sales and advertising, when realistically sales and marketing are fragments of marketing but do not define the whole aspect of marketing. This paper will have a personal definition of marketing as well as two definitions from other sources. Finally, conclude the definition of marketing.
This writer’s perspective was unclear when differentiating the definition between sales and marketing, the roles of these two terms were confusing and were classified as being the same thing. For example, when a person is job hunting on certain websites such as: Craglist, Jobs.com, Hot Jobs, etc. Many of the sales positions were classified under the category of marketing, so with further research it became clear that sales and marketing can intertwine with one another but they have very different meanings. Marketing is a tool that takes long term planning and short term planning that involves implementing various businesses activities to bring together buyers and sellers in exchange of products. Now in sales the main purpose to close deals and generate revenue for a firm, or