...The management of sporting innovation at Decathlon. Between rationality and chaos (P262) Guillaume Richard*, Yann Abdourazakou* Abstract: The point under study is the first of such a nature. We investigated the management of innovation in the company called Decathlon. In recent years, vertical integration has rarely been so much developed as in the leading company of sporting goods’ distribution in France. Based on the group’s “sporting universe” concept, it now challenges some bigger firms’ on their main segment. We interviewed the head of innovation for Decathlon’s brands in France and Europe. Since the 1990’s, Decathlon’s strategies have not taken a unique and rational way towards success. Sometimes unexpected, they do not fit the traditional and rational management model of this aspect of competition between firms. Finally, some non technological aspects of innovation play a key role in the group’s success. Now a major force in the domain of sports equipment, the company Decathlon represents today almost half the French market in the distribution of sporting articles1. From bikes to rucksacks, from hiking boots to tennis rackets, this brand has acquired a great deal of savoirfaire in the conception, the realization and the production of its “universe” brand. By way of an example, Decathlon is the biggest producer of bikes (Btwin) in the whole of France, the number 1 in the country for rucksacks and the fourth largest producer in the world of sporting goods...
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...Store Department Manager Oxylane Retail Division International Industrial Division Oxylane is a French company and a market leader in sporting goods. We have 53,000 staff world wide and generated an income of 6.5 billion euros in 2011. The main brand store of Oxylane, Decathlon, is present in 18 countries with 598 stores. After years of development, Decathlon China becomes the very important project for the company with 45 stores present around mainland and Taiwan. Through the quick expansion in China, we plan to open 100 stores in the following 3 years. Thus we will recruit 6,000 new profiles by 2015! Are you looking for A career more than a job ? A world to learn and to prove yourself? An opportunity linked with many opportunities? A group of people share the same value and passion about life? ………… We offer you this opportunity as STORE DEPARTMENT MANAGER. As part of a dynamic team, you will be continuously required to interact with your international teams and customers. Mission: Be Responsible for One Department of Sports in a Store I manage my department with full autonomy. My team: Hire, train, and manage my sales assistants’ team on a daily basis and help them to achieve their professional targets. My performance: Pilot my activities in terms of turnover, margin, expense and profitability, launch the commercial operations. My products: Control the stock and guarantee the budget of the stock rotation. Work directly in a store’s department with my team, with the best...
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...Chapter 21: The Roaring Life of the 1920s Section 1: Changing Ways of Life I. Rural and Urban Differences A. Between 1922 and 1929, migration to the cities accelerated, with nearly 2 million people leaving farms and towns each year (small town values change) 1. City dwellers judged one another by their accomplishments more often than their background a. City dwellers tolerated drinking, gambling, and casual dating (shocking and sinful in small towns) 2. Cities could be impersonal and frightening b. Life was fast paced and neighbors were not as neighborly B. Prohibition: the manufacture, sale, and transportation of alcoholic beverages were legally prohibited 3. 18th Amendment: ratified Jan, 1919 and repealed by the 21st Amendment in Dec, 1933 C. Positive Opinions/Results of Prohibition: 4. Progressives wanted it banned to stop family violence, crime, and poverty c. Support for prohibition was found in the rural native-Protestant dominated West and South d. The church-affiliated Anti-Saloon League led the drive to pass Prohibition e. Woman’s Christian Temperance Union considered drinking a sin 5. WW I reformers advocated prohibition as a war measure f. People were concerned that many German Americans owned many of the brewers g. Drinking reduced the efficiency of soldiers and workers 6. Learned we must...
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...Executive Summary – GERMANY Contact the FSPA: Tel: Fax: E-mail: Web: +44 (0) 2476 414999 x207 +44 (0) 2476 414990 milly@sportsandplay.com www.sportsandplay.com Executive Summary THE SPORTS GOODS MARKET IN CENTRAL EUROPE Volume 4: GERMANY 376 pages of English text and charts on the largest sporting goods market in Europe Case studies of successful and unsuccessful market penetration and related tips Sports participation and trade figures In-depth analysis of the whole supply chain Ten product categories studied from top to bottom Consumption trends and effective marketing strategies Comprehensive market and foreign trade statistics Listings of 184 executives interviewed and about 280 other distributors and retailers Profiles of 105 companies Fourth volume of a series also comprising reports on France, Italy, Austria and Switzerland Overview and highlights of the German report Located in the centre of Europe, Germany has been one of the few founding member states of the European Communities, later known as the European Union. The early membership has eased the supply chain from important ports. Thanks also to the fact that Germany has the largest population of any European country west of Russia, it has been the place on the continent were trade professionals from all over the continent meet at major trade shows. With expenditures of around €140 per capita on sporting goods, Germany is not necessarily the most interesting market in Europe. This is partially due to the fact...
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...decided to build up some restaurant which is for people to relax. The restaurant is named California. In that time, it’s a creative idea. Not only start his business in Hong Kong, also bought a building in Tokyo. It is also restaurant. in this few years, he starts his bar in Shanghai, which is likely and same as Lan Kwai Fong. He plans to enter the market in Beijing. In this past few years, more western restaurant and bar entered this place –Lan Kwai Fong. He was named as ‘Father of Lan Kwai Fong’. More people to come to Lan Kwai Fong, and become the famous attractions. He always said that ‘Think out of the box’. In 2003, Mr Allan Zeman became CEO of Ocean Park. Ocean Park is the first theme park; he is in order to improve the culture of company. Mr Allen Zeman use resources in order to have advisement, always have function and event,...
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...in their efforts, most of which were Harley-Davidsons. By 1920, Harley-Davidson is the largest motorcycle manufacturer in the world. New Harley-Davidson motorcycles can be purchased from over 2,000 dealers in 67 countries worldwide (Harley-Davidson Timeline, 2014). In 1969, American Machine and Foundry Co (AMF) merged with Harley. During the early 80’s recession, market shares started to decline, revenue was at an all-time low. According to Daniel Klein’s tariff policy analysis (Klein, D., 1984), in 1980 the company had record sales of $289 million and pretax earnings of $12.3 million, but in 1982 sales slumped to just over $200 million, causing substantial losses. In addition to the recession, the company suffered from poor quality and increased competition from Japanese manufacturers (Schermerhorn, 2011). Harley was in serious trouble with their product and their bottom line. In efforts to turn around the company, thirteen Harley executives bought back the company in 1981. According to...
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...International marketing Introduction to Global Marketing (polycopié 1) fidéliser les clients : to build customer loyalty un ensemble de : a set of Définition d'un marché : A market is a set of actual and potential customers. Actual customer is the customer that the company already have. One product is design for one market. One product is design for a set of customers. Market are customers. The marketing process : 1 – Analysis => SWOT analysis - company strenghs & weaknesses (internal analysis) - market opportunities & threats (external analysis) 2 – Planification => setting goals => designing strategies 3 – Implementation => implementing Marketing mix strategies 4 Ps : Product, price, place, promotion 4 – Control => making sure strategies have delivered expected results Global marketing Global marketing is the coordination of marketing activities across various countries that satisfy customers needs. To go global : selling products on a worldwide basis. A) Why do firms go global ? Brand image : a set of mental representations that customers have about the brand. Survival and growth - limited growth in domestic markets eg (équivalent de exemple : exempli gracia en latin) : Nestlé - High growth potential in emerging markets emerging markets : have a fast growth eg China's growth rate around 8 %, BRICS Gaining increased competitiveness - Achieving economies...
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...Pakistan Supreme Court annulled New Law Protecting the Prime Minister Supreme Court of Pakistan on 3 August 2012 annulled the new law called Contempt of Court Act 2012(COCA 2012). Pakistan’s Supreme Court 3 August 2012 struck down a law designed to protect the new prime minister from being charged with contempt and thrown out of office like his predecessor. The court ousted the previous prime minister, Yousuf Raza Gilani, from office in June by charging him with contempt of court for failing to reopen corruption proceedings against President Asif Zardari. OIC suspended Syria The Organisation Islamic Cooperation(OIC) suspended Syria on 16th August 2012 saying the muslim world can no longer accept a government that “massacres its people”,further isolating the embattled regime. Senkaku Islands became the Bone of Contention between China and Japan Ten Japanese on 23 August 2012, made an unauthorized landing on Uotsuri, which is known in Japan as the Senkaku Islands and in China as the Diaoyu Islands. The uninhabited islands surrounded by rich fishing grounds are controlled by Japan but also claimed by China and Taiwan.The Senkaku Islands dispute engulfs in itself a territorial dispute on a group of uninhabited islands. Of the ten Japanese people who visited the island, five were apparently conservative local assembly members.The Senkaku Islands are located in the East China Sea between Japan, and the Republic of China. The archipelago contains five uninhabited islands. Somalia...
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...the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created www.Brandchannel.com, an international online exchange and resource about brand marketing and branding. For more information on Interbrand, visit www.Interbrand.com. For more than 30 years we have been creating retail brand experiences for companies around the world. Interbrand Design Forum’s talent for game-changing innovation spurred us to create a business model that integrates analytics-based strategy into what began as a design and architecture group — the first and only company with such a comprehensive offering. Our broad range of services includes: retail design, brand strategy, shopper sciences, packaging, digital, documentation and rollout. This unique ability to address retail’s growing complexity has led many of the world’s top companies to our doorstep and propelled Interbrand Design Forum to the forefront of the industry. For more information, visit www.InterbrandDesignForum.com. Images on the front cover and throughout this report are intended solely to represent brands on the Best Retail Brands list, but may not represent the brands’ actual app icons. BEST RETAIL BRANDS Contents 02 30 42 56 Introduction By Jez Frampton 04 34 46 58 Era of Infinite Competition 15 38 54...
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...Five Functional Areas Of Human Resource Management Five Functional Areas of Human Resource Management (HRM) HRM has five functional areas that include: Staffing, Human Resource Development (HRD), Compensation and Benefits, Safety and Health, and Employee and Labor Relations. Staffing Achieving organizational objectives requires having the proper number of employees with the appropriate skills. Staffing accomplishes this objective through four tasks. The first task is job analysis, which examines specific job functions in determining the skills, duties and knowledge required for each position. The second task is ensuring that the required numbers of employees, with the appropriate skills, are available when needed organizations engage in Human Resource Planning (HRP). The third task is recruitment, which is the process of attracting enough skilled people to apply for jobs in the organization. Fourth, the last step in the staffing process, is selection. This involves choosing the best suited individuals to fill the open positions in the firm. Human Resource Development (HRD) Six functions, including training, development, career planning, career development, organization development and performance appraisal, make up Human Resource Development (HRD). * Training: is a process designed to provide employees with the knowledge and skills needed for their present job. Focusing on long-term learning needs is development. The ongoing process of career planning sets career goals for...
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...Company Perspectives: Picard is unique on the French frozen food market because it is both a distribution label and a brand name. The strength of this innovativ e concept enables us to offer our customers the double guarantee of a well-known brand and our own distribution network that now comprises more than 600 points of sale and 23 home delivery bases. For 30 year s Picard has selected and created the best products and perfected the best recipes in order to enable our customers to enjoy the pleasure of eating well every day. History of Picard Surgeles Ads by Google VMware® Virtual Servers Get the Reliability of VMware® with a Cost-Effective Package for SMBs. www.VMware.com/vSphere Business Opportunity Connect with suppliers & exporters from China & Asia. Free Service. www.hktdc.com Invest in Land in Brazil Double your investment in a short period, with a low risk investment www.landcorpnews.com FundCount Software Private Equity Accounting Software for Professionals www.fundcount.com Picard Surgeles is France's leading frozen foods specialist. The Font ainebleau-based company operates as both a manufacturer and a distrib utor, with a network of more than 500 retail stores throughout most o f France. The company also operates an e-commerce capable web site an d offers home delivery services. Picard's revenues of more than EUR 7 85 million ($890 million) gives it a market share of more than 12 percent of the total French frozen food market, as...
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...Professional Training Report | MATHIEU CHANOUX | Contact : mathieu.chanoux@gmail.com06 30 33 76 58IEMI – CMHMBA 1 A | 10/04/2013 10/04/2013 2. Acknowledgment First off, I would like to thank my professional tutor during my internship in the Disneyland Hotel Mr. Ruben Hilberink, who allowed me to use his research on performance quality management while he was in college which inspired me in finding the company problem statement of this paper. While his research focused more in the implementation of performance management in the workplace in general, he advised me that it could be a good subject concerning the hospitality industry, precisely at the level of the reception where the performance can be measured easily. Following his advice and being interested by the subject, I therefore decided to study more precisely this process and how it was implemented, rightly or not, in the Disneyland Hotel. Apart from this person, I would also like to thank my manager Mr. Oliver Drutschmann who hired me as a Team Leader intern and allowed me to work in this environment, involving me in several projects such as the transformation process of the majority our standard rooms in terrace rooms situated in the main floor of our hotel (in order to get a higher average price / room) or empowering me and other team leaders in taking operational decision related to management. I had also the opportunity to work with a wonderful team, always available if needed and I’m grateful to them as...
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...1. How did Vincent Van Gogh sign his paintings? - Vincent 2. What did Sir Christopher Cockerell invent? Hovercraft 3. In Bingo, what number is referred to as ‘Doctor’s Orders’? - 9 4. What is the Mexican food Gazpacho? - Cold soup 5. How many toes does a dog have? - 18 6. What canal is located behind Croke Park's Canal End? - Royal Canal 7. Which Beatle's first girlfriend was Thelma Pickles? - John Lennon 8. What is the capitol city of Libya? - Tripoli 9. Name the stock-market trader who sent Barings Bank into bankruptcy. - Nick Leeson 10. Name the French blue cheese made from ewe's milk - Roquefort 11. What was the first phrase recorded by Thomas Edison on his phonograph? - Mary had a little lamb 12. Who trained the 2013 Aintree Grand National winner Auroras Encore? - Sue Smith 13. What life-saving device did Sir Humphry Davy invent? - Miner's safety lamp, the Davy Lamp 14. Lord Admiral Horatio Nelson lost his right arm during which battle? - Santa Cruz de Tenerife 15. Who would use a trudgeon? - A swimmer 16. Which soup is a delicacy in Chinese cuisine made from the salivary excretions of the swiftlet? - Bird’s Nest Soup 17. Which geographical area is part of both Chile and Argentina? - Tierra del Fuego 18. Name the two main ingredients of pasta. - flour and water 19. Who wrote the poem beginning with the words "Because I could not stop for death..." - Emily Dickinson 20. Who said, "The medium is the message"...
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...//////////////////////////////////////////////////////////GRE VOCABULARY * McGraw-Hill’s CONQUERING THE NEW GRE Verbal and Writing (2011) 에 나오는 단어 1. abjure 주의, 의견을 버리다. He never did adjure his belief in the big bang theory. 2. abnegate (권리등을) 버리다. 자제하다. The king will abnegate power to his son, the prince. 3. accede 취임하다, 동의하다. Will the boss accede to her worker's demands? 4. accolade 칭찬, 명예 My father won an accolade for bravery in wartime. 5. acrimonious (말, 태도가) 매서운, 격렬한 Their divorce was acrimonious; only the lawyers won. 6. adroitly 교묘하게, Our waiter adroitly balanced several trays at once. 7. aegis 보호, 옹호 He negotiated under the aegis of the prime minister. 8. altruistic 애타주의 Giving away her favorite coat was an altruistic act. 9. ambience 환경, (장소의)분위기 I like the ambience at that tiny corner cafe. 10. anodyne 진통의, 진통제 The singsong music had an anodyne effect. 11. apostate 배신 Having left the church, he was called an apostate. 12. asperity 꺼칠꺼칠함 She spoke with asperity, but her eyes were twinkling. 13. assiduous 근면한 The carpenter was assiduous in lining up the .... 14. auspices 후원, 찬조 The club functions under the auspices of the college. 15. avarice 탐욕 Midas lost his only daughter to his avarice for gold. 16. bacchanal 큰술잔치, 야단법석 Chaperones kept the prom from being a bacchanal. 17. bastion 요새 The D.A.'s office is our bastion against crime. 18. beatific 축복을 주는 Accepting her award, she gave a beatific smile. 19. behemoth 거대기업 The elephant is the behemoth...
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...onoECONOMICS RESOURCE | 1 ECONOMICS RESOURCE | 1 ECONOMICS 2009-10: FUNDAMENTALS OF ECONOMIC THINKING Table of Contents Preface to the Economics Resource .................................................................................. 5 Fundamentals of Economics ............................................................................................ 7 The Basic Economic Problem—Scarcity ............................................................................................ 8 Production of Goods and Services .................................................................................................... 10 Increasing Costs ............................................................................................................................... 12 The Factors of Production ............................................................................................................... 14 Benefit-Cost Analysis – Marginal Decision-Making ......................................................................... 15 Marginal Utility and Waffles ............................................................................................................ 17 More on Marginal Utility and the Effect of Prices ............................................................................ 19 Individual and Social Goals .............................................................................................................. 20 Positive and Normative Economics...
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