...HCM City Chapter AMCHAM Scholarship Directory 10 10 Anniversary AmCham Scholarship 2001 - 2010 th th Anniversary 2001 - 2010 We dedicate this directory to our Advisors, Sponsors, Scholars, and anyone else who has helped us along the way. Thank you. AmCham Scholarship Management Team December 11, 2010 Table of contents Directory Introduction 10 Anniversary Message 10-year AmCham Scholarship Photos AmCham Scholar Alumni Information AmCham Scholarship Management Team Special Thanks to Sponsors AmCham Scholarship Review Interview with Nguyen Ngoc Ha and Le Tran Anh Dung (AmCham Scholars 2009) Facts and Figures AmCham Scholar Alumni Activities AmCham Scholars Profiles Index th Directory Introduction 02 AmCham Scholarship Directory - 10th Anniversary HERB COCHRAN Executive Director AmCham Vietnam, Ho Chi Minh City Chapter Mr. Cochran has lived in Vietnam for about 10 years, in various cities such as Can Tho, Hanoi, and now Ho Chi Minh City. Previously, Mr. Cochran worked for the US State Department, US Commerce Department, and US Embassy in Japan and Thailand. “I would like to see AmCham Scholarship expand to other cities such as Can Tho, Da Nang and Da Lat.” AmCham Scholarship started out as an idea for community development. From there, we created a selective program to find the most outstanding Vietnamese students. Through this process, we hoped to find the best employees for AmCham companies. We thought this investment would generate...
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...learned to introduce an overview and analysis of business situation of the Trung Nguyen company - one of the leading coffee companies in Vietnam with a prestigious brand name, famous history and high growth possibility the next few years. It is a need to explore the industrial performance, business Scope, company's strategies. I shall also base on economic conditions, and company's ability to forecast the direction that the company is taking in the future. Demonstrating on the strengths and weaknesses, hence find the way to maintain competitive among other traditional coffee shop models in the market. As for the first part of the report, I'll introduce more about Trung Nguyen cooperation, their history, their steps… Following by the analysis of their internal (BSD Model), external environments (PESTEL model), Use Five -Forces model of Competition, and SWOT… we will have a complete picture about the business situation of one of Vietnam's leading companies. History: Trung Nguyen has been in Vietnam since 1996, more than a decade passed and the company has been achieving a numerous of entrepreneurial prizes and recognitions from Vietnam government, Vietnamese Young Enterprise Association… Trung Nguyen now is recognized worldwide as the best coffee brand. Let take a closer look of Trung Nguyen steps: • 1996 – Trung Nguyen Coffee Company established Starting from 1996, Trung Nguyen was a small enterprise which processing coffee in Buon Me Thuot city, Daklak province, the largest coffee plantation...
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...Vietnam Trang T.M. Nguyen Hedonic shopping motivations 227 Received February 2006 Revised July 2006 Accepted August 2006 Vietnam National University, Ho Chi Minh City, Vietnam Tho D. Nguyen and Nigel J. Barrett School of Marketing, University of Technology, Sydney, Australia Abstract Purpose – This study aims to explore the impact of hedonic shopping motivations (HSM) and supermarket attributes (SMA) on shopper loyalty (SLO). Design/methodology/approach – A sample of 608 supermarket shoppers in Ho Chi Minh City, Vietnam was surveyed to test the model. Structural equation modeling was used to analyze the data. Findings – It was found that SMA and HSM had positive effects on SLO. It was also found that the impact of hedonic motivations on SLO was different between the younger and older, as well as lower and higher income groups of customers. However, no such difference was found between female and male shoppers. Research limitations/implications – A major limitation of this study was the use of a sample drawn from one transitional market. Cross-national samples will be a direction for further research. Also, the study focuses on attitudinal loyalty. Behavioral loyalty should be taken into account in future research. Practical implications – The findings suggest that the supermarket managers showed concentrate their positioning strategies not only on the utilitarian dimension but also on the hedonic motivations to stimulate SLO, especially for older...
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...Summary 1 Introduction 2 1. Business Description 3 1.1 Company Overview 3 1.2 Vision 3 1.3 Mission Statement 3 1.4 SMART Objective 4 1.5 Business Philosophy 5 1.6 Production Line 6 2. Strategic Definition 11 Decision 1: E-Business Channel Priorities 11 Decision 2: Market and product development strategies 12 Decision 3: Positioning and Differentiation strategy 13 Decision 4: Business, Services and Revenue Models 14 Decision 5: Marketplace Restructuring 15 3. Marketplace Analysis 16 3.1 Industry Information 16 3.1.1 Micro Environment 16 3.1.2 Macro Environment 22 3.2 Marketing Plan 23 3.2.1 Marketing Objective 23 3.2.2 Marketing Strategies 24 3.2.3Branding: 29 3.2.4 E-CRM: 30 4. Operational Plan 31 4.1 Information Architecture 31 4.1.2Site Map 31 4.1.3 Explaination 32 4.1.4 Design 33 4.1.5 Composition and layout 44 5. Financial Plan 53 Projected start-up Costs 53 Break-even Analysis 54 6. Management Plan 54 Organizational Structure 54 Family Diagram 56 Conclusion 57 Reference 58 VNNIC 2012, Report on internet statistics of Vietnam, VNNIC, Vietnam, viewed 20 December 2012, 58 Appendices 59 Executive Summary Kim Tien Candle has entered recently into the Vietnam market. The business’ current transactions are Business to Business (B2B) and Business to Customer (B2C). With the...
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...management of organizations that highly affect the company’s performance. It is a business function that organizes, coordinate and control the resources needed to produce a good, operational management is a business process to create highest level of efficiency and value add. Operations management is a dynamic field and presents exciting new issues and challenges for operations managers. This is also a very important coursework for everyone of us who want to become a successful leader in the future. For that reason, after completing a 3-week Operations Management course, we – Group 7 would like to present a report about our findings on the comparison of the operations management strategy between 2 companies on the field of furniture manufacturing and retailer: Xuan Hoa Furniture and IKEA. Our report is divided into 9 main parts, each one represents a strategic Operations Management decision. And every main part will be broken into 2 part: one from Xuan Hoa Furniture and one from IKEA. 1. General Introduction 2. Operations Strategy 3. Product Design 4. Managing Quality 5. Process Strategy 6. Location Strategy 7. Human Resources and Job Design 8. Supply Chain Management 9. Inventory Management Our group’s purpose on writing this report is to provide information and express our own viewpoint on how the 2 companies make their Operations Management decisions, how these decisions are the same or different and how they can greatly affect the company’s overall...
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...Doing Business in Vietnam: 2011 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2011. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business in Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations, Customs and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Return to top Market Overview • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding at an average about 7.2 percent per year during the period 2001-2010, while industrial production grew at an average of about 12 percent per year during the same period. Vietnam registered GDP growth rate of 6.7 percent in 2010 and was one of only a handful of countries around the world to experience such levels of economic growth. Moving forward, inflation remains a main risk to Vietnam’s economy, which the Government...
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...Doing Business in Vietnam: 2009 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2008. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business In Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services 3/3/2009 Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Market Overview Return to top • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding annually at 7-8.5 percent, while industrial production has been growing at around 14-15 percent per year. Vietnam’s macroeconomic challenges and the global financial crisis dampened this growth in 2008 and will continue to do so in 2009. • In response to significant macroeconomic challenges, including high inflation and a large and growing current account deficit, the...
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...lifestyles and higher disposable incomes, as well as the increasing influence of Western lifestyles and cuisine on Vietnamese culture, especially among the young, will be key factors supporting the growth of fast food. Furthermore, more newcomers, both international and local players, are predicted to enter the consumer foodservice industry in Vietnam. Chained players are likely to record a better performance than independent over the past few years. The main reason for this is that more people pay attention to service quality and food safety standards while chained operations are perceived in Vietnamese eyes as delivering better standards in this regard. Major cities such as Ho Chi Minh City and Hanoi will remain the centre of the fast food industry. KFC entered the Vietnamese in 12/1997 in Ho Chi Minh City. KFC is commonly known in Vietnam under the special name “Ga ran KFC” — a fast food restaurant chain serving the meals made from chicken, hamburgers and the most famous meal is fried chicken sandwiches, chicken pot pies, crispy chicken strips, wraps and salads. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of restaurant system, with more than 36,000 locations around the world. To this day, among big competitive brands, KFC is the market leader in Vietnam with over 140 restaurants throughout Vietnam. KFC was one of the first international players to enter the Vietnamese fast food category. The brand’s main competitive advantages...
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...Thao – s3357633 Bach Gia Tien Dat –s3357524 G2-Kieran Tierney MARKETING PLAN MARKETING PLAN Table of Contents I. Executive Summary 2 II. Introduction 3 III. Situational Analysis 3 1) Micro-environment 3 a. Marketing Intermediaries 3 b. Competitor 3 c. Customers 4 2) Macro-environment 5 a. Demographic 5 b. Economic 6 c. Cultural 9 3) Product Life Cycle 9 IV. SWOT Analysis 10 V. Objectives (SMART) 11 1) Business Objective 11 2) Marketing Objective 11 3) Product Objective 11 VI. Market Segmentation, Targeting and Positioning 11 1) Market Segmentation 11 2) Market Targeting 12 3) Market Positioning 13 a. Perpetual map 13 b. Positioning strategy 14 VII. Marketing Mix Strategies 15 1) Product 15 a. Level of product 15 b. Brand Development Strategies 17 2) Price 17 a. New-product Pricing Strategies 17 b. Product-mix Pricing Strategies 17 c. Price Adjustment Strategies 18 3) Place 18 a. Marketing channel systems 19 b. Channel Design Decisions 19 4) Promotion 20 a. Personal Selling: 20 b. Public relations: 20 c. Advertising 20 d. Sales Promotion 22 e. Direct marketing: 22 VIII. Action Program 22 IX. Control Program 25 X. Reference List 27 I. Executive Summary Ninomaxx is established in 1998, which is a Vietnamese fashion brand. Due to an advantage of founding for many years, it becomes a well-known brand among Vietnamese consumers. However, the emergence...
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... Khuc Thi Thuy Nga. The head office of company is located at number 313, To Hien Thanh Street, Ward 13, District 10, Ho Chi Minh City. Phu Nam corporation has 4 main divisions which are interior decoration, housing construction, electrical maintenance, selling building materials. In the recent time, there are 552 people employed by Phu Nam Corporation including the CEO, 4 directors, 12 managers, 12 accountancies, 20 supervisor, 100 employees for logistic and delivery, 130 team leader and 273 staff of salepeople, mason, electricians, and cleaners. Phu Nam Corporation capital is approximately 315 billion VND. Figure 1: Phu Nam Corporation and Duy Linh Interior Decoration division’s structure. Picture: Phu Nam Corporation and Duy Linh Interior Decoration Showroom. I.2) Leader Profile Miss Khuc Thi Thuy Ngan is the director of interior decoration division which will be analysed in this report; and she is a younger sister of Miss. Khuc Thi Thuy Nga who is Founder and President of Phu Nam Corporation. At the beginning, she had set up her own store named Khanh Van for interior decoration for 2 years before merging with Phu Nam Corporation. Ngan has been kept the position of a director of interior decoration division when the corporation just started. She moved her showroom to number 313, To Hien Thanh Street, Ward 13, District 10, Ho Chi Minh City and changed the name of the showroom...
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...CSR Case Studies: Coca-Cola Prepared by the Kenan Institute Asia October 2010 Lead author John DaSilva, Project Development Manager, Kenan Institute Asia Research, editing, production and translation team Paul Wedel, Christine Davis, Richard Bernhard, Stephanie B. Soderborg, Pham Lam Thuy Quynh, Peeranun Panyavaranant and Kamonphorn Kanchana This case study was developed under the Global Compact Network Vietnam (GCNV). The Vietnamese Chamber of Commerce and Industry (VCCI) is the national implementing partner of GCNV with financial support provided by the United Nations Development Programme (UNDP). Kenan Institute Asia was selected as the project consultant for the Embedding Corporate Social Responsibility in the Vietnam through Research, Training and Curriculum Development Component. Coca-Cola 1 Coca-Cola Branding and CSR: How Coca-Cola Company protects its multi-billion dollar brand image through community-based water projects. Potable water for communities is a key element of a safe and healthy lifestyle. Access to potable water for drinking, cooking and cleaning is a basic need for everyone, but in many parts of the world, safe water is still a dream. It is predicted that over the course of the next 20 years, the situation will become worse, as more water resources are contaminated or disappear while the water needs of a growing population will only increase. In Vietnam, according to the Ministry of Natural Resources and Environment, an estimated 40%...
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...EVALUATION OF DISTRIBUTION CHANNEL IN THE DAIRY INDUSTRY CONTENTS INTRODUCTION 4 CHAPTER 1: THOERICAL FRAMEWORK 6 1.1 OVERVIEW OF DISTRIBUTION CHANNEL 6 1.1.1 Definition of distribution 6 1.1.2 Definition of distribution channel 7 1.1.3 Characteristics of distribution channels 8 1.1.4 The role of distribution in marketing: 10 1.1.5. Functions of distribution channels 11 1.2 CHANNELS OF DISTRIBUTION 11 1.2.1 Types of Channels of Distribution 11 1.2.2 Participants in distribution: 13 1.2.3. Structural features of channel 15 1.3 THE FRAMEWORK DESIGNING DISTRIBUTION CHANNEL 17 1.3.1 The content and characteristics of the distribution channel management: 17 1.3.2 Steps in designing distribution channel 18 1.4 FACTORS AFFECTING THE DISTRIBUTION CHANNEL 19 CHAPTER 2: FINDINGS ON DISTRIBUTION CHANNELS OF THE DAIRY INDUSTRY 20 2.1 OVERVIEW OF VIETNAM’S DAIRY INDUSTRY 20 2.1.1. Dairy products in Vietnam 20 2.1.2. Findings on Distribution channel system of vietnamese dairy: 21 2.2 OVERVIEW OF VINAMILK DISTRIBUTION CHANNEL 23 2.3. FACTORS AFFECTING DISTIBUTION CHANNEL OF VINAMILK 24 2.3.1. Resource capacity and operational characteristics of the enterprise: 24 2.3.2. Characteristics of the product: 24 2.3.3. Characteristics of target customers: 25 2.3.4. Characteristics of commercial intermediaries: 25 2.3.5. Channel’s goals: 26 2.3.6. Gender and environmental factors: 26 2.4. STEPS IN DESIGNING DISTRIBUTION CHANNEL 27 2.4.1. Examples...
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...future will need to be adept conceptual and strategic thinkers, have deep integrity and intellectual openness, find new ways to create loyalty, lead increasingly diverse and independent teams over which they may not always have direct authority, and relinquish their own power in favor of collaborative approaches inside and outside the organization. Megatrends are long-term processes of transformation on a global scale with a broad scope and dramatic impact To successfully develop this combination of skills and qualities – and adopt what is, in effect, a ‘post-heroic’ leadership style – they may need to abandon much of the thinking and behavior that propelled them to the top of their organizations in the first place. But if they want their businesses to survive and thrive over the next two decades they have no choice. Unless they dramatically change their leadership style, starting from today, their organizations will lose out in the race for innovation, the march to globalization and the war for talent. They will be, quite simply, unsustainable. This is the conclusion Hay Group has reached after working with Germany-based foresight company Z-Punkt to identify the megatrends they believe...
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...PROJECT PROPOSAL FPT GROUP Date 18/1/2013 INSTRUCTOR * MSc. Tung Tran Minh * Thang Nguyen Minh SUPERMAN TEAM * Trinh Nguyen Thi Kieu * Truc Nguyen Thi Duong * Thuong Pham Thi Dieu * Trang Nguyen Thi Thanh * Thanh Nguyen Quang Contents 1. PROJECT CHARTER 6 1.1. Team ’s Information : 6 1.2. FPT Group information 6 1.2.1. General information 6 1.2.2. Mission 6 1.2.3. Vision 6 1.2.4. FPT distribution 7 1.2.5. Client organization chart 9 Figure 3. FPT Organization chart 9 1.2.6. Leadership 10 1.2.7. Subsidiaries and Associates 10 2. PROJECT PLAN 11 2.1. Project Schedule 11 2.2. PERT chart 13 2.2.1. Preparation 13 2.2.2. Implementation 13 2.2.2.1. Project charter 2.2.2.2 Project Plan 14 2.2.2.2. The values 14 2.2.3. Conclusion 15 2.3. Critical path 15 2.4. Roles of members 16 2.5. Communication plan 16 3. THE VALUE 17 3.1. Stakeholders in Business 17 3.1.1. Employees 17 a. Compensation system 17 b. Training 17 c. Policy for disabled employees 18 3.1.2. Customer 19 a. Education 19 b. FPT Telecom have regular promotions for customers on holidays 19 3.2. Economic value 20 Figure 6. EPS within 5 years 22 3.3. Asset Value 22 3.3.1. Tangible assets 22 3.3.2. Intangible assets 23 3.4. Organization value 24 3.4.1. For efficiency 24 3.4.2. Customer centric 26 3.4.2.1. Quality of products 26 3.4.2.2. Communication 26 3...
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...` BANKING ACADEMY, HANOI BTEC HND IN BUSINESS (ACCOUNTING) ASSIGNMENT COVER SHEET | NAME OF LEADER | | REGISTRATION NO. | | UNIT TITLE | Unit 4: Marketing Principles | ASSIGNMENT TITLE | LG Electronics in Vietnam | ASSIGNMENT NO | 1 of 2 (Group Assignment) | NAME OF ASSESSOR | Ms. Doti Chee | SUBMISSION DEADLINE | November 2013 | ------------------------------------------------- ------------------------------------------------- I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ________________________________ _________________________ ------------------------------------------------- ------------------------------------------------- Signature Date ------------------------------------------------- Serial No | Group member (Vietnamese Name) | Group member (English Name) | Class FO6 | Student no | Signature...
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